1905 Film Network News On the evening of December 5, Ali Pictures held a press conference and officially launched the Beacon "Impact Broadcast" online road show product, hoping to solve the problem of traditional offline movie promotion through the Internet. Previously, Dapeng, Liu Yan, Hu Ge, Gui Lunmei and other stars entered the live broadcast room to sell movie tickets, which is expected to become a new method of movie promotion and be more widely used in the future.
On the evening of December 4, the starring actors Hu Ge, Gui Lunmei and director Diao Yinan of the movie "The Party at Southern Station" came to Li Jiaqi's Taobao live broadcast room and completed a movie promotion online. As a result, the 255,000 movie tickets sold online that night were robbed in six seconds, and multiple topics appeared in hot searches. Previously, when the "Beneficiaries" starring Dapeng and Liu Yan were guests in Weiya's live broadcast room, the exposure of preheated materials reached more than 200 million by combining content planning and live broadcast. Yuan Juan, general manager of the
lighthouse publicity platform, said: “For film publicity, a film requires at least 30 to 40 road shows, which is time-consuming and labor-intensive, and it is also difficult to clearly evaluate the results. In this context Next, use the form of live broadcast to do online road shows for movies, which will become a necessary option for future movie announcements.”
was on the scene that night, and the person in charge of Fengyi Pictures also introduced the "beneficiary" starring Dapeng and Liu Yan Walk into the live broadcast room to promote the movie before and after. She revealed that although Liu Yan has very high traffic on the live short video platform, planning the live broadcast to promote the movie is entirely accidental. After the idea of entering the Weiya live broadcast room was born, the live broadcast plan was finally finalized within a short time. Finally, when Dapeng and Liu Yan went to Hangzhou to promote the film, they walked into the live broadcast room for online promotion in the afternoon.
For the first time to participate in the live broadcast, the person in charge said that he has not thought about how many tickets can be sold, and what he wants to do is to break the circle of cross-industry. He hopes to pass Liu Yan's role label and real life online women The anchor is in the same frame and makes a marketing event to effectively combine the movie and the webcast.
Now, after "The Beneficiaries", the leading actors of "The Gathering at Southern Station" have also entered the live broadcast room to promote the film. This breakthrough point of the announcement has been favored by Ali Pictures, hoping to create a new model. It is understood that the Lighthouse Lab under Ali Pictures has also reached a strategic cooperation with the Taobao Live MCN organization, and Taobao Live will also be stationed on the "Impact Broadcast" platform in the future.
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