Mu Xuefeng, producer of "Lian Lian Jiang Hu": It is important to make the audience find resonance

The new ancient puppet sugar drama "Lian Lian Jiang Hu" starring Jiang Zhenyu and Yang Shize officially ended in more than a week. The missing Q3 and Q4 seasons of the big drama harvest the solid strength of the waist of the girl's heart-a short peak in the sweet pet drama.

When homogenous themes come together, the light-comedy-style "Lian Lian Jiang Hu" has a better sense of net and upgraded production, providing the audience with another face and possibility of sweet drama. Without saying goodbye to the ending, the show's popularity remains unabated, and there are still many viewers entering the second or third state. Why can such a sweet-smelling drama come to the fore? What is the charm of "Lian Lian Jiang Hu"? Producer Mu Xuefeng answers questions online. It is very important for

to create different characters that can resonate with netizens. When polishing the script, he hopes to create a different female character. Mu Xuefeng said: "Yu Shengyou has always been a bold pursuit of love." The personality traits come from her native family, "because her mother is a woman who is completely pursuing her love." Such personality traits broke the character label of traditional costume drama heroines, and the production team does not stop at sweet pets. A depiction of love. The heroine Yu Shengyou was greedy at the beginning and finally firm. "In the end, she chose the person she wanted most. Then she knew that it was not determined by appearance. I hope to show the transformation of a woman who pursues love. Process: The process of a little girl from being immature and young to realizing what she wants."

The expression in this is what distinguishes "Lian Lian Jiang Hu" from the traditional sweet drama. "As a creator, everyone will always express part of their emotions. For example, the sentence I never wanted to say to my first love, I might put it on the male lead or the male characters that I missed with the female lead. These are all creations. The self-expression behind the writer, this expression is essentially a kind of popular emotion, which is accepted by the public under popular display, and resonates."

comedy is not good to impress the audience, it must be the script itself

considering that the audience is oriented Young people, Mr. Liu Tianchi, the founder of iQiyi’s “Swan Project” performance workshop, and Mu Xuefeng set a young and refined production attribute. "Whether it is small but beautiful or luxurious, no matter how small it is, its standard is a product above the industrial level. This is a basic requirement." Comedy is not easy to do. This is the consensus of the industry. It is not a simple accumulation of network jokes that can really amuse the audience. In order to better highlight this element, the producer Mu Xuefeng said: "In the beginning, the martial arts element was also designed, but when the martial arts part is weakened during the actual shooting, the sectarian disputes in this drama will be presented in a more relaxed way. , The elements and atmosphere are not so strong, mainly concentrated on emotional lines and comedy elements."

"Lian Lian Jiang Hu" starts with lines and thinking logic. Modern lines enhance the comedy effect, and “breaking the original logic in the relationship between characters is easy to form a laugh.” For example, the thinking of the heroine Yu Shengyou is a set of modern women's thinking of independent courtship because of the influence of the original family. "When she comes to a traditional family, there will be contrasts and contradictions. Then this kind of confrontation will produce comedy." At the same time, her sharp words provide a lot of golden sentences. "She and Mrs. Gong, played by teacher Fan Yanxi The drama can also knock out a funny plot." The protagonist’s "stupidness" should also be just right, confirming that the protagonist is not a pure fool, but after external injuries, he returned to his childhood. This stupidity is in line with human logic. When this kind of innocence is shown in front of the audience, the laughter of getting along with the heroine will naturally arise, and it will be easier to win the audience's love.

Production excellence Self-expression under the film texture

The texture presented in "Lian Lian Jiang Hu" is cinematic. According to producer Mu Xuefeng, "Many of the production team and staff come from the film team, which also created the "Lian Lian Jiang Hu" "Strive for excellence in production." The location is also unambiguous. The desert scenes filmed by the central defender and the underwater scenes filmed under the water are as far as possible to pursue "an extreme under the existing angle." The shooting cycle is long. In 95 days, in addition to the meticulous polishing of quality, the producer Mu Xuefeng added a lot of his own characteristic expressions. The small theater at the beginning of the movie was his creativity under the influence of the Japanese film Toujiro. In fact, the small dream theater can also be seen as an extension of the characters' emotions. "It is the mainline character’s day and night; it is also an expression of his wish, and it may be a reflection of the right real life." zThe accelerating arrival of the 2z

focus era allows producer Mu Xuefeng to see the direction of the industry. In terms of the demographic dividend, with the advent of the era of over 100 million video platform members, the development of drama categories will become more refined. "The field of sweet pet dramas should also enter an era of industrialization standards like Hollywood, in this category, each work is above the pass line. On this basis, a typological subdivision is carried out. Hope that every level When the audience is watching the drama, they will empathize with a certain part. They truly substituting into the plot, following the plot selection or watching the different lives that this choice brings."