exceeded 200 million in a single day, and the gross box office in a single day exceeded 600 million, easily surpassing the 382 million on the first day of the National Day in 2017. It set a record high for the single-day box office during the National Day and set a new record. The strongest National Day file in history is not only It is a slogan, and it is also proved by the iron reputation and popularity.
And the most dazzling one is of course "Me and My Motherland".
According to the Beacon Professional Edition, the National Day file war has just begun. This film, which is known as the Chinese Film Dream Team, has already been in the dust. As of September 30, the box office has exceeded 300 million, with a Douban score of 8.2. The cat’s eye score is as high as 9.7, which is the first in the National Day stall. It is highly probable that this year’s National Day box office champion will be booked in advance. According to the forecast of Maoyan Movie Professional Edition, its final mainland box office will exceed 3.5 billion.
There is no doubt that this year's National Day file is an unprecedented national day file with the accumulation of major themes and blockbusters, and it has also achieved a win-win situation.
Judging from the trend of the first day’s battle report, this year’s National Day files are likely to reach historical highs in terms of the market, film schedule, audience number, attendance rate and other dimensions.
After the Spring Festival file, the National Day file became the birthplace of another Chinese movie miracle. The quality of the film, the explosion of word-of-mouth, and the enthusiasm of the audience have combined to create this epic-like strongest National Day file.
broke 600 million on the first day, the best in box office history. How was the hottest National Day file made? The enthusiasm of the audience in the National Day file of
has been completely ignited.
At the site where the author was watching the movie, not only the waiting area was overcrowded, but many people stood in the open space and waited. Due to the large number of people holding flags in groups to watch the movie, even the place where the strategists must fight for photos has become "a must for military strategists." And a warm movie watching atmosphere.
Regarding the formation of such a strong demand for viewing movies, the author interviewed several cinema professionals. Someone said: “This year’s National Day stalls have accumulated a few strong movies with the main themes. I thought it would dilute the box office, but I didn’t expect to make the viewing atmosphere stronger. "Some people said frankly: "The attendance rate of "My Motherland and Me" exceeded 46%, and the film arrangement is being adjusted and will be further tilted. "
is driving the high temperature in today's market mainly due to three head works, and the top three are gathered. , The atmosphere of the Spring Festival stalls dissipated more than a month ago, and today the taste has truly reached its strongest level.
From the perspective of film ranking, the single-day box office champion "Me and My Motherland" occupies the second place with a 34.2% advantage, "The Climber" has 34.5%, and "Captain China" has 30.2%. "And My Motherland" has an attendance rate of more than 48%, far surpassing the other two tops. With the outflow of the audience's reputation on the premiere day, it will definitely have a significant impact on the market structure. From tomorrow to the end of the National Day file, the film schedule has already jumped. Ranked first, "Captain of China" jumped to second.
Judging from the box office, the box office of "Me and My Motherland" is nearly 300 million in a single day. The overall box office of "Captain China" and "Climber" was stalemate on the morning of the premiere day, and gradually widened the gap in the afternoon. In the end, the box office of "Captain China" exceeded the industry's expectations.
Currently, "My Motherland and Me" ranks first in the National Day file with 8.2 points, while "Captain China" and "Climber" score 7.4 and 7.0 points respectively.
In the cat's eye that more reflects the evaluation of ordinary audiences, "My Motherland and Me" still topped the list with a super high score of 9.7 points, and "Captain China" and "The Climber" both received a high score of 9.4 points.
Comprehensive pre-sales, first day box office and word of mouth, "My Motherland and Me" has actually been a success. According to the prediction of the professional version of Maoyan Movies, its final box office in the mainland will be 3.517 billion, but in the author's opinion, if the word of mouth in the later period The continued burning does not rule out the possibility of breaking through 4 billion.
The box office of "Captain of China" and "The Climber" are generally stuck on the first day. According to Maoyan’s prediction, the following two films will gradually widen the gap. The final mainland box office of "Captain China" is 2.082 billion, and "The Climber" is 1.403 billion.
So how about the whole market? According to the data of Maoyan Professional Edition, the total number of people who want to watch the three main melody movies is about 1.65 million, far exceeding the number of people who want to watch the head movies of the same period last year. Combined with the record-breaking box office on the premiere day, under such a fever, there is no suspense for the National Day box office to create a new record in history.
was not the most optimistic about "My Motherland and Me" at first, why is it so strong?
a good timeThe good results of the company need to be driven by the explosion of the head. Just as the top film "Nezha: The Devil Boy" in the summer of 2019 led to the counterattack in the second half of the schedule, "My Motherland and Me" has obviously become the National Day. The box office locomotive of the stall.
But this is not the case at the beginning of the story. A month ago, no box office analysis agency listed the film as the number one seed in the National Day file, and the film’s want-to-view index and initial pre-sales did not lead, but everything was in the National Day file. Completely reversed a week before the start. How did
"pre-screening counterattack" happen? First of all,
is the continuous increase in the popularity of the film.
From the micro index and Baidu index, since a month ago, with the spread of various materials such as movie trailers, "My Motherland and Me" began to rise in popularity. Moreover, the popularity of almost every trailer and material will usher in a wave of peaks, each time it can awaken the memories of some ordinary Chinese people.
Six days before the release, Faye Wong’s "My Motherland and Me" theme song of the same name was released, which once again boosted the overall popularity of the film. By the time the film was officially released, it had been on the Weibo hot search list for more than 20 times. Maoyan wanted to see the highest daily increase of 39,000 in the index, which eventually reached the highest total, far exceeding the other two tops. Another thing that can explain its popularity is that the volume of the movie's Douyin theme has exceeded 710 million.
But the heat is only part of this wonderful story. In this era when word of mouth dominates the box office, the heat of word of mouth is the effective heat. The second key to
is to win by word of mouth.
7 directors, 7 historical moments, and 7 story units make up a movie-"My Motherland and Me" has undoubtedly attracted the most attention since its announcement, but the hidden worries also exist, that is, the reputation of domestic platter movies. It's not good. It's normal for the audience to bring this kind of worry into the film. The question is how to dispel the worry of this part of the audience, while further gaining momentum for word of mouth. The
method is the first to start the screening. Before the large-scale screening on the 28th, the roadshow and distribution of the film have been launched. More than 30,000 people in more than 90 cities and more than 50 colleges and universities across the country have seen this film. The film, and during the road show, the film not only continued to gain high reputation, but also triggered the thunderous applause of the audience and the moving scenes of singing "My Motherland and Me" in unison. During this period, some audiences' concerns have gradually been dispelled.
arrived on the 28th nationwide wide-scale screening, an unexpected result appeared-33 cities across the country, about 1843 screening occasions, the film won nearly 12 million box office, attendance rate exceeded 88%, and the average attendance exceeded 156 people also set a new high in the past two years, ranking first in the same period.
As the pre-sale ticket sales for click-on screenings are extremely fast, the spot-screening venues of "My Motherland and Me" in many cities are red, almost full, and it is difficult to find a ticket. At this point, the film's momentum has become a trend, and the box office blowout story after its official release has become a logical one.
But in the final analysis, it is still film quality.
As the audience said, "The film leads us to witness the seven "China's No. 1" historical moments in the 70 years of the development of the motherland. Each moment can evoke the unforgettable and tearful memories of the Chinese people, and think of ourselves at that time. Experience."
From the perspective of the film, 7 directors and 7 story units have their own styles, and each director also exhibits his own strengths. This is even the richest one in the entire National Day archive-a solid storytelling, and it can be impressive and powerful. The theme of the main theme of
not only did not become the limit of the creation of the seven directors, but inspired the creative potential of several directors, and even got rid of the disappearance of the depth and pattern caused by the excessive accommodation of commercial films to the audience.
is similar to the story of Uncle Ge from Beijing like "Hello Beijing" directed by Ning Hao. The interesting story of the tickets for the opening ceremony of the Olympic Games and the connection between the Wenchuan earthquake make the story both warm and deep, even if it develops into a feature film, it is completely There is potential for explosions.
In the end, the film has reached the new height of the main theme commercial film in terms of emotion, story and form. It has also become a relatively unique type of Chinese film. The true grounding is not an imitation of real life, but like The film truly describes the lives of ordinary people and reflects the 70 years of a country.
Judging from the audience's film reviews, in the evaluation of "My Motherland and Me", the key words mentioned more are: moving and crying.
is not just experiencedAudiences of those times will find it familiar, and younger audiences will find that the film is also a quick way for them to understand the country.
This means the consumption power of more stock viewers.
is still because of the high quality of the film. The topics brought out by dozens of good actors are extremely rich and provide a steady stream of topics for the spread of the film. In summary, this is a comprehensive result of the continuous exploration of the main theme movie itself, the word-of-mouth effect under the development of the Internet, and the consumer psychology of the audience's compensation for high-quality movies. But looking at it from another angle, when the Chinese audience matures, good movies will naturally win. All of the above
, but to make good movies better seen by the audience.
, the strongest National Day file in history, is the box office champion of "My Motherland and Me" stable?
"My Motherland and Me" is undoubtedly the biggest surprise of this National Day file so far, and the box office success of the film also broke the "box office ceiling" of the so-called non-action theme movies.
Before this, there has not been a non-action theme movie with a box office that exceeded 1 billion. At present, the box office of "My Motherland and Me" is hitting 3.5 billion, and it is expected to become "The Wandering Earth" and "Nezha" this year. After that, another box office blockbuster far exceeding industry expectations.
but nothing more?
In my opinion, what is more worth looking forward to is the attraction to the stock audience caused by the spread of the film’s reputation.
A commonly heard saying is that young people say they want to take their parents to the second brush, and the word-of-mouth spread of the film may also trigger the elderly to ask their children for votes and let them watch. For example, the author's parents.
Currently 40+ audiences in the Mainland are inactive movie viewers, but this time "My Motherland and Me" is likely to continue to drive these parent audiences out to watch the movie. After watching them, they will also promote older people through their own social methods. The audience continued to enter the theater.
The Chinese film market is deep enough that we are far from tapping out all potential audiences. "My Motherland and Me" may once again complete a deep excavation of the stock audience.
In other words, although the prosperous scene on the first day of the National Day file gave the market another stimulant, everything has just begun. With the continuous fermentation of film word-of-mouth during the National Day period, the people’s enthusiasm for watching movies continues to grow, and the stock crowd’s Digging may create more surprises later. After
broke 300 million on the first day, according to the box office trends of the previous National Day films, the film may also usher in a wave of reversal on October 1. With the support of the film’s strong reputation, it should not only be easy to rewrite in the end The record of the highest box office movie on National Day, and even its final point, may exceed platform expectations.
Just like no one can predict the box office potential of "Wandering Earth" and "Nezha" of 4 billion +, domestic films should soon usher in their first 3 billion + non-action theme blockbuster, and "I The box office of "My Motherland" should also be the most anticipated suspense of this National Day file. Driven by the top three
, the National Day file of 2019 will also sweep away the box office of only 1.9 billion in the last 7 days, and it should be possible to easily refresh the historical record of 2.7 billion in the box office of the box office of the 2017 "Shame Iron Fist". , Became the best National Day file in history.
The industry predicts that the total box office of the three films will reach the range of 5-7 billion. According to the calculation of the cumulative box office of the National Day stalls and the long tail effect, the box office contribution of the National Day stalls can reach 2.5-3.5 billion.
As of September 30, the total box office of the mainland market was 47.1 billion. Due to the outbreak of the National Day stall, it is expected that by the end of the National Day stall, the total box office of the mainland market may have approached or even exceeded the 50 billion mark. There will be no suspense this year. Beyond last year.
, but the real meaning of this National Day file may still be outside the box office. From the perspective of production quality, the top three National Day industries have high industrial standards. "Captain China" and "Climber" combine genre elements with historical events. The success of "My Motherland and Me" not only further expands the box office space for high-quality theme movies, but also proves once again that the theme movies have changed the original traditional stereotypes in the audience's hearts-the theme movies can of course become quality, positive, High-commercial value movies with increasing audience recognition.
In seventy years, the film has recorded seven solid footprints. Do you want to go to the cinema to see these ordinary people like us, they and the ancestorsThe story of the country, and that is also the story of us, our ancestors, and our descendants.
is like the song hummed by many audiences who walk out of the theater-"My country and my motherland can never be separated."
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