Why is there such a big gap in the box office of domestic animation? Take you to compare these animation movies

I didn't go to watch it in the first time, because I stayed with the previous China's own animation movie concept, they were created for children, and then parents and children spend a happy parent-child time. When the online version was officially released, after watching it on China Mobile’s Magic Box, I overturned my perception because it was really good-looking. My guess is that Chinese animation is actually suitable for all ages to watch? Then I went to watch a few animations of the past two years. There are good ones, such as Big Fish and Begonia, Luo Xiaohei Zhan Ji, and even the bear haunt series that focuses on children I can watch. But there are also things that I can’t watch, such as . I endured watching it for 15 minutes and then I didn’t watch it. I really couldn’t watch it anymore... Why is there such a big gap between

? They are all adapted from well-known ips, so this is not the problem, the content is the key. In fact, no matter from the perspective of adults or children, any anime that is impressive and popular in China must have the following points. First of all,

is funny. After all, the mainstream population in Chinese animation is children. When it comes to domestic

animation, the first impression in China is to watch it with children. It’s not funny how can we have a family together? When the parents take their children together, the box office will be higher when there are more people. For example, Big Fish Begonia has a good reputation, but it's not funny, it can only become a minority. This is the same regardless of foreign and domestic. The funny ability of domestic movies is increasing, and the animation has also been greatly improved. However, some embarrassing funny appearances make people uncomfortable when they appear in the movie. For example, almost all female characters in the black cat sheriff have met. The Black Cat Sheriff must show admiration, and it's all naked and unconcealed. I really don't understand who created these plots. Why do the creators think that the parents of this kind of positioning want to take their children to watch together? Affection can be added, but it can only be a very small part of all the scenes, or have to go through difficulties, or there will be other people who oppose or even despise and other conflicts. As soon as I come up, I will kiss me because I am handsome or a hero. It feels very superficial in this type. Also, the ending must be satisfactory, at least not too many people can die. There is a movie called Da Hu Fa, which is very profound, but I definitely will not watch it with any family members. I feel that it is almost the same as an R-rated movie. If you want to sell, your own style of funny is very important, but you must first know what the audience wants, and then create.

is followed by characters. It's best to make people unexpected here, or even subvert ordinary cognition. For example, Nezha’s character setting has become the reincarnation of a magic star. It can be said that no one has thought about this before watching the movie, but the author gave an unexpected setting that stimulated the brain. People have the desire to continue to look down. And you can't just look at the protagonist. It would be better if the rebellion takes care of it. For example, the villain is also working hard for his own justice, and the goal is even correct, but the method is wrong. For example, Ao Bing fought for the family, but just went the wrong way. Confrontation and conflict can make people continue to think after watching the movie. This is also the reason why Nezha is taken care of by the critics, because there are topics to be discussed, rather than when some movies are funny, it will be fine. Unless you have a particularly high level of funnyness and have formed a style that allows others to discuss only funny things for a long time, this has become what I just said.

is the story at the end. The story usually has a clear goal soon after the beginning, and then the protagonists experience hardships to solve all problems, and finally get rewarded for success. This animation has it all. The key is that the difficulties experienced must resonate with the audience. How to resonate? At least it must be deeply rooted and hinder as much as possible, so as to reflect the protagonist’s ability, otherwise it is too simple and only primary school students can watch it, even now primary school students are very demanding, not to mention that adults will specialize in Douban What a high score was given. In fact, this degree is difficult to grasp, because it is difficult to balance children and adults, so now it is handled in two to eighty ways, 20% of the difficulties that adults can understand deeply, and 80% of the difficulties that children can understand.

Of course there are many other than these three, such as pictures, dubbing, etc., I won’t talk about it here., Because it is really good, even if the box office is not good, there will be no such obvious problems. (I personally like Luo Xiaohei's style very much)

is actually a lot of anime. For example, the big villain in Little Head Dad turned out to be a projection of Little Head Dad himself. Let us adults reflect on ourselves. New Year’s Eve is coming soon, and some animations will be released. This is also a rare time for many parents in other places to spend time with their children. I hope that Chinese animation can give us more exciting movies and let more parents take their children to the cinema. , Draw the distance between parents and children.