People who follow summer movies may have an impression of the movie "Free Rock Climbing". As the best documentary Oscar at the beginning of this year, this is also the rare Oscar best documentary film that has landed in mainland theaters. The reputation of "Award" is somewhat discordant. In the end, it only won 36.4 million box office in the mainland. Compared with the movies that have exceeded 100 million and billion in box office these years, it can be said to be very shabby.
However, this does not mean how bad the film itself is. On the contrary, whether it is on the rigorously scoring Douban or on ticketing platforms such as Taoti Piao and Maoyan, the audience scores very high, close to 9 points. The reason why the box office is not high is just because the subject matter is-documentary.
documentaries are not loved by mainstream commercial theaters by nature. In addition to the lack of publicity costs, the audience of the theme itself is also small. The box office of several million or tens of millions is the norm. Up to now, only two box offices have exceeded one hundred million: "Awesome, My Country" in 2018 ( 480 million at the box office) and “Twenty-Two” in 2017 (170 million at the box office). Even "Freehand Rock Climbing" at the home box office in North America only collected 1,700w dollars, which is equivalent to more than 100 million yuan.
For film investment, although theoretically it is only the ratio of box office to cost, as long as the box office is high, you can get benefits, but some movies of themes are naturally not suitable for the public to invest, such as documentaries. Not to mention the box office, just for directors who make documentary films, the shortage of funds is always a state. Many directors have similar experiences of borrowing, lending, and mortgage of houses. It can be said that documentary films are not based on commercial returns. If it is only considered from the perspective of investment, there is no need for the public to choose film projects of this theme.
This has to mention two documentary films "Hong Kong-Zhuhai-Macao Bridge" and "Dragon Tiger Warrior". The former was released in May this year and the final box office was only 7.486 million. Although the latter has not yet been released, it has begun to be relevant online. News such as the transfer of shares. Regardless of whether it was filmed by CCTV, or whether there are big celebrities such as Donnie Yen, or what kind of company the other party is, as long as you think from the perspective of return on investment, documentary films are really not among the options. Choose or go to commercial films. select.
-
-
-
-
-
-
-
-
-
-