Author/Yuzhong
Last Thursday, at the CEIS2020 China Entertainment Industry Annual Conference held by Entertainment Capital, Sunac Culture won two "Golden Puffer Awards"-Sunac Culture picked up the "Most Influential Cinema Movies" "Company", its content and investment center also won the "Most Entertainment Investment Institution".
has achieved remarkable results, and the opening report handed in a brilliant report card
, a company that was established on December 31, 2018 and is under one year old, why can it quickly establish an influence in the industry and receive many recognitions?
Sunac Culture has four business segments, Sunac Film, Lechuang Entertainment, Oriental Film Capital Sunac Film and Television Industrial Park, and Lerong. The various segments develop in coordination to create a long chain operation from high-quality content production to offline real-world IP.
The dark horse that appeared in the film market in the past few days-"Knife Out of the Sheath" is the copyright introduction of Sunac Culture, and Lechuang Entertainment, a subsidiary of Sunac Culture, assists in promotion. On the first day of the movie
, with only 11.9% of the filming ratio, the first day's box office was nearly 20 million yuan, and the attendance rate was higher than other movies in the same period. "I haven't seen such a wonderful movie in a long time!" Yu's circle of friends is full of praise for this film. At present, the box office of the film has exceeded 100 million, and it has achieved remarkable results in the slightly bleak batch film market this year.
In fact, the film has gained a good reputation during its screenings at the Toronto Film Festival and the London Film Festival before, and it is also ranked among the top ten films of the "Time". Sunac Culture, which focuses on fine products, noticed this film and introduced it.
In addition, Sunac Culture also co-produced theatrical movies such as "The Peak Glory of the Full-time Master", "My Motherland and Me" this year; the gift film "Liberation·The Final Rescue" directed by Li Shaohong will participate in the investment. It will be released at the end of this year, and "Assassination of Novelists" directed by Lu Yang will be released next year. From these projects, we can see Sunac Culture's strategy of selecting high-quality projects.
On the other hand, just in August of this year, Sunac Culture announced that it has strategically controlled Dream City Culture, which owns many animation IPs such as Ari, Luo Xiaohei, Xiaolu Almond, Pi Dizi, etc., and it also focuses on core IP, A new animation production team was established to plan new animation series and movies.
At the beginning of November, the shortlist for the 2019 Asian Licensing Excellence Awards was announced. Ari, Luo Xiaohei, and Xiaolu Almond were all shortlisted for the "Annual Theme Entertainment Experience Project", "Annual Entertainment Authorized Project (Animation)", and "Rookie of the Year" Nominated for three awards.
Just a week ago, as the domestically produced original leading animation IP image, Ari was the first batch to enter the "Central Video". On the day of the launch of "Central Video", Ari's original video "Central Video, "Ari" report! "Reached into the top three of the "Central Video" real-time hot list and was included in the news broadcast on November 20. The long-term layout of
, the ambition and maturity of new players The reason why
can achieve such rapid growth is due to the company's long-term plan. In September of this year, Sun Zheyi, President of Sunac Culture Group, accepted an interview with Entertainment Capital and revealed his thoughts to the public for the first time. In that dialogue, he firmly told Xiaoyu: He has to do at least 10 years for the cultural industry, and Sunac Culture will not change the track in the next 10 to 15 years.
For this long-term plan, Sunac Culture has established a strategic layout of “content + platform + reality” centered on the group’s core demands of “feeling the beauty”, initiated the development and mining of high-quality content IP, and collaborated with the company’s online and offline The industrial chain is moving towards the entertainment industry. The "content" of
is mainly produced by Sunac Film and Television and Lechuang Entertainment. The two contexts complement each other and complement each other, and jointly constitute the source of the "content" of Sunac culture in communication and cooperation. Sun Zheyi once said in an interview with the media that although the two labels have different positioning, they will gradually be integrated in the process of internal project discussion and communication and collaboration.
Lechuang Entertainment has been established for 8 years. It has produced and distributed nearly 70 films with a total box office of over 13 billion yuan. It has formed a mature R&D, production, investment, marketing, promotion, distribution and IP value-added chain. Under the brand-new strategic adjustment, Sunac Culture’s positioning of Lechuang Entertainment is to produce young and innovative films, focusing on high-concept and realistic themes. In the future, they will also try to produce short series, such as "Love, "Death and Robots".
Sunac Television focuses on animation, science fiction and positive energyLarge-scale, family-friendly projects, most of these projects are based on IP development, which is easier to extend to the entire industry chain operation, online and offline linkage development. At the offline end, Sunac Films and Television has co-produced the immersive entertainment project "007 Casino Royale" based on the 007 series of movies in cooperation with SMG and Shanghai Media Group. The
"platform" is provided by LeEco TV, a subsidiary of LeRong. LeEco Super TV has more than 440 patents. There are currently more than 10 million stocks on the market. Sun Zheyi once expressed to the media that he hopes to achieve 30 million. It is expected to cover 100 million users, and content produced by Sunac Culture can be disseminated on this platform.
Another important industry connection hub of Sunac Culture-Oriental Movie Capital Sunac Film and Television Industrial Park. Coordinates Qingdao’s industrial park covers an area of 2485.5 acres and has high-standard hardware configurations, including 40 top international studios and 32 multifunctional setting workshops, as well as outdoor pools and indoor constant temperature underwater studios. The software is also excellent, with the world's top post-production environment. Among them, the mixing studio A of the digital audio and video center has also been certified by the Dolby Atmos Platinum mixing studio.
In addition, the Oriental Movie Metropolis Sunac Film and Television Industrial Park wants to win with high-quality services throughout the industry chain. Sun Zheyi once told Entertainment Capital that the assessment criteria for the management team of the industrial park in 2019 will be changed from operational financial indicators to crew satisfaction. In addition to providing basic supporting services for shooting, the industrial park also has incubation services.
At the same time, the industrial park can be linked with the content production of the group at the front end of the industry. It is understood that many scenes in the "Assassination of Novelists" jointly produced by Sunac Culture and the "Liberation · Final Rescue" that participated in the production are all Completed in the industrial park. In the past year of development, Sunac Culture has become a new star in the entertainment industry. Under the strategic layout of the group's entire industry, we will wait and see what achievements Sunac Culture will achieve in the future.
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