as a producer? The producer of
is the coordinator of the entire film preparation and production process, responsible for the control and management of all links in the entire film industry chain, initiating various important tasks such as finding money, picking books, organizing teams, and promoting marketing. It is a bridge linking the commercial attributes of movies and artistic creation, and it is also an indispensable and important role in the industrialization of contemporary movies. In the rounds of exploration, China’s film industry has become stronger and stronger, which has also promoted the further development of the producer industry. At the same time, producers are required to embrace the internationalization of movies with a more professional, knowledgeable and technical attitude. Many challenges in process development.
At 19:00 on November 21, 2019, the 28th China Golden Rooster and Hundred Flowers Film Festival Golden Rooster Film Forum "Producers' Night" was held as scheduled in Xiamen. The event was full of guests. Sun Chonglei, Deputy Secretary-General of the Chinese Filmmakers Association, Yin Li, Chairman of the Chinese Filmmakers Association and Vice Chairman of the Chinese Film Directors Association, and Jiang Hao, President, Producer and Producer of Phoenix Legend Pictures attended and delivered speeches. Famous screenwriters Shi Hang and Shu Huan, Chairman of the China Film Directors Association and fifth-generation director Li Shaohong, director and producer Zhang Jizhong, General Manager and producer of Wanda Film and Television Company Jiang Wei, Bad Monkey Pictures CEO Wang Yibing, Xinli Media Vice President and President of Xinli Films Li Ning, Beijing Film Academy professor and PhD supervisor Zhao Ningyu and others all attended the event. The attendance of so many important guests is an unprecedented grand occasion for the entire industry. In this forum, the guests discussed eagerly about the shock and crisis brought to the entire industry by the cold winter of film and television, and how the producers should adjust their mentality to face the status quo. The process of "remembering bitterness and sweetness" also permeates the industry tradition of film and television producers "being prepared for danger in times of peace". In recent years, the shortage of funds in the film and television industry has also increased the "out rate" of film and television practitioners. In this forum , Producers express their opinions, explore sustainable development models, and call on every producer to shoulder the important responsibility of leading the progress of the industry and drawing up a blueprint for future development.
Industry status: In the digital age, blindly seeking "big", how can producers deal with financial pressure
In the era of mobile Internet, the rapid development and change of science and technology has brought not only opportunities for the development of film and television, but also severe challenges .
reviews the entire development history of the film and television industry, from the Lumière brothers’ "Train in the Station" to the "Avatar" that shocked the world in 2010, and now the country has explored a high-quality science fiction movie "The Wandering Earth", filmmakers Since ancient times, he has perseverance and curiosity in the pursuit of technology. The impact of
digitization has made the domestic market’s pursuit of big scenes, large productions, and digitization more serious. Chairman Yin Li said frankly: "In just over ten years, China has grown from 3,000 yuan to 60,000 screens, and 3DMAX has all screened. The number one in the world makes all the peers dumbfounded. The progress is outstanding. The numbers speak for everything. The increase in movies, the increase in the number of screens, and the production of excellent works are inseparable from the contribution of every producer. "Technology is the foundation of art, and only advanced technical support can present artistic content better."
But conversely, blind pursuit of technology can easily lead to value bias. Many films blindly pursue high investment and neglect to control content, which makes audiences unwilling to buy the bill, box office failure, and decline in reputation. There are also some directors who attempt to show strong visual effects through high-tech, which has caused strong financial pressure on the producers. The lack of funds can easily lead to poor film effects due to substandard technology. There are countless cases such as
in the domestic film market, but the tenacious producers are not afraid of failure, but break through the cocoon and become a butterfly through repeated attempts and explorations. The advent of "Wandering Earth" opened the "first year of science fiction" in the Chinese film market, and has also won many recognitions in the world. Under the leadership of successful experience, filmmakers should also use an humbly ask for advice and a down-to-earth learning attitude to create and produce more high-quality works.
Wang Yibing told about his different experiences in filming abroad and at home on the "Filmmaker's Night". When filming in China, he carefully prepared snacks and drinks for the staff, but in fact these tea breaks were not really affected. The directors, actors, photographers, and crews who worked on the scene enjoyed it, but they were basically taken away by the driver. This story has a certain irony, and it has to cause the industry to think about development issues, in the final analysis, the quality of personnel.
movies have always been "director-centric", the producerHow to master the right to speak in the entire film production, its own "hard work" is very important. Li Ning, the president of Xinli Films, said that it took 20 years to learn how to become a qualified producer. The rapid social development and changes also urge producers to continue to learn and grow. Li Ning said: “A qualified producer needs to know too much. It needs to understand creation, budget, connections, hardship, financing, and publicity. It needs a lot of comprehensive abilities.” From the Film Academy After graduating from the Department of Management, Li Ning has struggled in this industry for more than 20 years. Although he has now become the CEO of Xinli Films and enjoys a status in the industry, he still has not stopped learning. When
promoted "Charlotte Annoyance", the audience in the film market was not familiar with Happy Twist. In order to warm up, Li Ning personally led the Happy Twist team to conduct a road show, ran 56 places, and achieved word-of-mouth marketing success. This successful case is an innovative victory for film marketing. It also shows that as a qualified producer, it takes great patience and endurance to in-depth creation, financing, production, and publicity. of.
Opportunities and Challenges: The whole industry chain linkage cooperation,
cultivates innovative knowledge-based talents
The output of an excellent film is not dependent on a certain "brilliant", but the result of the cooperation of the entire production chain of the crew. The producer-centered system does not blindly follow the dictatorship of "one family", but maximizes the advantages of each link in the industrial chain, and promotes the smooth operation of the entire project through the linkage and cooperation of the industrial chain.
In the past, we always had some stereotypes about the producers, thinking that the producer was just a capitalist who gave pointers to the creation, and was a layman who only knew how to make money, spend money and meet commercial purposes. But in fact, the audience's ever-increasing requirements for content quality have also forced the internal purification of the producer industry. At present, many producers not only understand commercial operations, but are also proficient in artistic creation.
Shu Huan, as a screenwriter, talked about the experience of cooperating with different producers. He admitted frankly that when filming "Minuteman Ge Erdan", the producers insisted on changing some day plays into night plays for the sake of art. However, he found that the difficulty and efficiency of shooting night scenes were three or four times higher than that of day scenes, so he voluntarily requested that night scenes be changed to day scenes. In fact, directors, producers and screenwriters all have to unite and cooperate, and they are all striving to present an excellent work of art to the audience. The production process of film and television dramas is complicated and difficult, but it is only through concerted efforts that they can create a worthy work. Heart's film and television works. Only a producer who knows how to create and respects creation can better guide the creation and communicate more professionally with the staff in the group. As
is becoming more and more closely connected in all links of the industry chain, not only does it require producers to understand the various processes of the industry chain, but also requires other types of work, such as screenwriting, director, photography, and editing, to not be limited to their own fields, a huge challenge for the film and television industry It also calls for the cultivation and output of all-round talents. Only by understanding the production processes and processes of the entire industrial chain can the practitioners in each link be able to truly play the role of assistance and buttons.
This "Filmmaker's Night" is hosted by Phoenix Legend Pictures. This cultural gathering is of great significance to the industry. Jiang Hao, president of Phoenix Legend Pictures, said in the forum: "Film producers need to inherit the tradition of film art, but also need to light up the future of film. Each producer may have a different production method, but each producer People’s focus and enthusiasm for movies is eternal.” As a film and television company under the Phoenix Publishing Group, China’s largest publishing state-owned enterprise, Phoenix Legend Pictures is not a recruit or a veteran in the film industry, but it has always been Learning, inheriting and growing in the gathering of light and shadow, deep into every aspect of the film and television industry, including investment, production, publicity, distribution, etc., to submit satisfactory answers to the audience time and time again. At present, on December 29th, Phoenix Legend Pictures will launch "Liberation · Final Rescue" in cooperation with director Li Shaohong, and there are still some new projects in the preparation process, such as "Sahara" adapted from the legend of San Mao. There is also the "Tibetan White Paper" produced by Zhang Yibai.
In line with the integrity and innovation of content and the awe of the film industry, the grand forum held by Phoenix Legend Pictures also hopes to bring new and old friends together to talk about Chinese films and Chinese film production and The producer, in the touch of thoughtThe collision brings enlightenment and insights to the future development of the industry. The future development of
: improve cultural awareness,
establish a perfect producer mechanism
In many past seminars on producers, professionals from all parties have put forward their own opinions on the establishment of a producer mechanism. In "Filmers' Night", the guests also discussed how to maintain the sound development of the producer industry.
Domestic films have been competing with Hollywood blockbusters. In a severe competitive environment, our domestic films can still "dance with wolves" and share the film market with Hollywood, which also directly illustrates my country's cultural strength. However, resisting cultural invasion is still the top priority. The adaptation of
IP, the introduction of copyrights, and the remake of overseas films seem to have become recognized shortcuts for filmmakers. So far, there are still a large number of adapted films flooding the market. The original traces are serious, the plot content is scarce and empty, and the production of science fiction films is crude. It ended in embarrassment, and the producer has an unshirkable responsibility. China's five thousand years of excellent traditional culture is enough to support the huge demand for movie content, why ingest foreign objects? If the copyright of overseas excellent works is absorbed for adaptation, more attention should be paid to localization innovation, rather than pure "usage doctrine."
Of course, there is no shortage of successful film cases in my country. "Nezha: The Devil Boy Comes to the World" is based on the traditional Chinese myth "Hon God List" and successfully "out of the circle" with universal values and positive energy value output, and has achieved box office miracles. , This is not only a powerful promotion for the Chinese film industry, but also a memorable innovation for the animation industry.
In terms of content, producers must understand creation and focus on innovation. In terms of the development of the entire industry, producers must assume greater responsibilities. How to get Chinese films to get rid of the small workshop-style production model and fully enter the level of industrialization , Is a problem that every producer must face. Therefore,
improves the construction of the producer system and creates a production system that is suitable for management and conducive to production, which is of great benefit to the entire industrialization process. However, this kind of system can neither fully learn from Hollywood nor create it by itself. Only by combining the two in the exploration of every day and every project can we seek a fundamental breakthrough.
In the "Producer's Night" event, producers who are at the forefront of the industry's creation and have a highly respected top position all gave their views and experiences on the producer industry through sharing their production experience Analyze the current situation and problems of the industry and discuss solutions. In the words of screenwriter Shi Hang, this is like a "living" circle of friends. The success of the first forum is a good starting point. I also wish that the feast of exchanges between producers can be carried out frequently, deepen the reform of the producer system, and lead the entire industry to the path of high-quality development.
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