"Qi Qin called you, did Wang Zuxian agree", walked into "About Big Winter" in the mood of "cry a lot", but became a "comedy" under the super performance of several supporting actors "sheet. Of course, the emotional drama between the hero and the heroine is inherently boring and bloody.
The only touching point in the film is that the video of the passerby interview at the end of the film is truly sore. The girl in black said lightly, once I thought he was my future leader, but I didn't expect it to become my big dream. As he said, he choked up.
Yes, the "quack doctor" of Time may allow us to accept that unforgettable and irreversible relationship, but he will never solve any problems for us. Some people say that it takes about ten days to recover from a cold, and the time to recover from a aborted love is-unknown.
Love has always occupied an important position in life. Because of its strong commercial market, it has always been the eternal theme of film and television works.
The rate of return on investment is extremely high, but 1 billion is a threshold that is difficult to cross.
In 1980, "Love in Lushan" directed by Huang Zumo completed the "first kiss" in Chinese film history on the screen. This film is called my country's film history Not only did it set the record for the most screened film in Guinness at the time, the heroine Zhang Yu was also elected as the "Double Film Queen" at the first Golden Rooster Award and the Hundred Flowers Award in the same year.
"Lushan Love"
After years of development, romantic films have become an important type of commercial film. In 2013, driven by films such as "To Youth", "Beijing Meets Seattle", and "Little Times", romantic films reached a "small peak" this year, creating over 20% of the box office share; the release at the end of 2017 "Predecessor 3" won 1.941 billion box office in one fell swoop, becoming the first domestic movie to have a box office of 1 billion yuan, and it is also the highest-grossing romance movie so far.
However, when everyone talks about love movies, pessimism is indispensable: low production capacity, "satisfaction" is not as good as before, and the movie watching atmosphere is getting more and more deserted... What is the commercial performance of
love movies? What kind of love movies do the audience like? With the "torture of love", [Huayu] sorted out the top10 box office of love movies for each of the past 10 years, and tried to find some clues.
(Note: Because almost every film has a love element, the love film mentioned here is a romantic film that is understood by individuals, that is, "love" is at least one of the main lines of the plot, and it also includes domestic theaters. Imported movies)
Overall, 2013-2016 was the hottest years for romance movies, with the top 10 movies at the box office of more than 100 million. According to statistics, there were 46 love movies with more than 100 million yuan in 2013-2016, accounting for nearly 70% of the total. Among them, there were 13 in 2014 and 2016.
In 2017-2019, although the top box office of love movies can exceed 1 billion, there are only 7 films, 6 films and 7 films with over 100 million films.
It is worth mentioning that 2013-2015 were years of wanton youth romance. Among the top 20 love movies at the box office from 2013 to 2015, there were 10 youth love themes, accounting for 56% of the total box office.
Since 2016, the word-of-mouth and box office performance of youth romance films has gone from bad to worse, and urban romance films have begun to become popular again. From "Beiya 2", "Passing Through Your World", "Predecessor 3", "Like You", to "Love Apartment", "Overtime Cohabitation" and "Sorrowful", urban love completely replaced youth love. The box office of this work has also reached a new height. Of the 100 films in the list of
, most of the films have a box office of more than 100 million, but for romantic films, 1 billion + is a difficult threshold to cross.
So far, a total of 4 love films in China have successfully crossed the 1 billion mark, namely "Predecessor 3", "Fanghua", "Later Us" and "Youth in Youth".
has a box office close to 1 billion with "A Story More Sad Than Sad". This small-cost "crying film" can be called one of the biggest dark horses in 2019, and beat the previous Taiwanese film "My Girlhood", the best in the mainland Achievement. It is worth mentioning that when the 3D version of "Titanic" was re-screened in China in 2012, it also earned nearly 1 billion in the box office. The tearful love story of Jack and Ruth was touching and attracting gold.
box officeIn the range of 500 million to 900 million, there are "Love Apartment", "Time and Space Cohabitation", "Three Lives III and Ten Miles of Peach Blossom", "Beiya 2", "Passing Through Your World", "Get Out, Tumor King", and "Little Times 3" 10 films including "The Year in a Hurry", "Beiya 1" and "To Youth". These works above
are basically the best in romance movies, and have a very high investment price ratio. The total investment of "Predecessor 3" is 30 million, the total cost of "Overtime Cohabitation" is 40 million, and the total investment of "Beiya 2" is 60 million...The return on investment is as high as 300%. What is the key to the success of
, the two magic weapons of love films adapted from IP and
, which are popular among young people? One of
is influential IP. In the past five years, among the romance films with a box office of over 500 million, "Fang Hua", "You are in a Youth", "Little Times 3", "The Year in a Hurry", "Three Lives III, Ten Miles of Peach Blossoms", "Passing Through Your World", and "To Youth" "Fuck off!" 8 films such as "Tumor King" are adapted from novels or animation;
"Predecessor 3", "Beiya 2" and "Love Apartment" have a series of successful cases first; the idea of "Later Us" comes from music; "Being Sad" A remake of the Korean movie of the same name in 2009.
is secondly favored by female audiences. For example, in the first week of the movie "Being Sad", the proportion of female ticket users in the first week of Maoyan reached 65.4%, and 60.7% of young users under the age of 25; "Later Us" female users accounted for 62.2%; "Predecessor 3" Female users account for 60.7%... More importantly,
meets the emotional needs of the main audience. Popular words, movies that make you laugh or make you laugh will not be too bad at the box office, and those movies that make you laugh first and then cry are likely to become dark horses.
In the romance films with a box office of over 500 million, 85% of the films such as "Later Us", "Better Than Sad", "In a Hurry" and "Fang Hua" all use "cry" to arouse the emotional resonance of the audience. The two films "Love Apartment" try to make you laugh from beginning to end.
vaguely remembered that at the beginning of "Predecessor 3", a video of a girl crying in the theater after watching the movie went viral on the Internet. The same case is "Better than Sad". After the screening of the film 4 days before the release, a video of a few girls sitting on the ground crying in one piece topped the TikTok hot search list...
asked what love in the world is, straight Teach life and death. Fan Debiao sighed in "The Great Marshal": Woman, why do you always hurt me!
Whether you are Fan Debiao, the prodigal son of the reservoir, Zhengchun who is a master of love, or the fairy Chiyan, almost everyone yearns for love, but love but not forgiveness is the norm.
Presumably, there are very few joys in this world where two hearts love each other and spend the rest of their lives together. Many things we can only express through image dreams, but no one can withstand the long memories and the sorrows of replaying old love.
is sensational enough, even if the plot is bad and vulgar, you can earn enough tears in the clips of laughs and tears, and earn enough box office by the way.
However, it is precisely because most romance films are not immune to the various routines that are well known to the audience. This type of film often has word of mouth and box office upside down.
word-of-mouth and box office upside down are the norm. Very few works on Douban have over 7 points.
is on Douban, and there are very few love movies that have received high ratings. According to rough statistics, only "Fang Hua", "Young You", "Beiya" and "My Girlhood" and other girly films have Douban scores of 7 points.
The vast majority of love movies bring high box office, but also arouse public dissatisfaction and criticism. For example, in the years when youth romance films swarmed, nearly 70% of the negative word-of-mouth stories were complaining about boring and old-fashioned stories.
and some films make the cultural value of movies have never been questioned. For example, the representative of the National People's Congress pointedly criticized "Little Times" for promoting the consciousness of being drunk and gold fans; many netizens believed that "Better Than Sad" was behind tears, which was actually a distortion of values; many film critics criticized "Predecessor 3" for the vulgar values, and began to flatter the patriarchal society. , Positioning women as men’s accessories... What kind of love movies do audiences like? Looking at those highly rated romance movies on Douban, some people like the sexy and straightforward love in "A Beautiful Life", some like the gentle and deep love in "The Curious Case of Benjamin Button", and some people like "The Great Sage Gets Married" and finally missed it Love, some people like the entangled and "derailed" love in "Sweet Honey"...…
If someone asks the author: boy, what kind of love do you like best?
My answer is that the love between Marshal and Yufen in the first part of "Marshals". In order to raise medical expenses for Yufen, Marshal Ma, in his forties, worked everywhere. Weeping, chatting, training, nursing... Doing four jobs a day, what to make money and what to do, when Yufen learned the truth, she was so moved that she cried, and I was deeply shocked by this unpretentious relationship, which is true and reliable. Love is comparable to Yang Guo and Xiaolongnv.
In fact, when you mention those truly touching love stories, most people think of classic works many years ago. On the other hand, in recent years of domestic love movies, most of the evaluations focus on words such as boring, dog blood, exaggeration, groaning without disease, and three views are not correct. The unsatisfactory feedback of
audiences to love movies also reminds the creators that they are too much pursuing routines, or the entertainment professionals who are too concerned about the expression of the film, and discard the positive values of the film. When aesthetic fatigue gradually arises, how to be unique among the flood of bad films is a question that every film worker needs to think about.
Finally, I wish all lovers of the world will eventually become family members, and I wish those who are loved, one day learn to love others.
Author / Hunan pig blood balls
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