last week, collected $350.2 million in the box office in the first week of the painting.
Among them, US$127 million in the United States, US$17.8 million in the United Kingdom, US$13.4 million in France, US$18.2 million in Japan, and US$14.9 million in Germany. This movie in South Korea reached the third place in the South Korean film industry with a record of 31.5 million US dollars.
From this point of view, South Korean director Zheng Zhiying and domestic filmmakers protested against Disney’s monopoly on film arrangement and did not play a certain role. It is worth mentioning that won 53.2 million US dollars in the first week in China, surpassing the total box office of the first movie in China (48 million US dollars). It can be said that the global box office far exceeded expectations.
01, "Musical" is not popular in China?
"Frozen 2" is a film adapted from Andersen's fairy tale "The Snow Queen", which is more subversive. The
story takes place three years after the first part. Aisha heard a mysterious voice from outside the kingdom, so she and Anna and Anna’s boyfriend Christoph (Jonathan Grove), the loyal reindeer Sven (Sven) ) And the snowman Olaf (Olaf) began the journey of finding sounds. During this journey,
encountered wind, water, fire and earth spirits that symbolize nature. Anna and Aisha moved them with their kindness and warmth, and finally cracked the secrets of their grandfathers and successfully saved the Northland. Residents.
Today, when I was browsing the Hollywood Reporter, I saw a piece of news. It probably means that "Frozen 2" is a Disney musical that is not very popular in China because I sing a song in five minutes. , Ten minutes later there is another very long song.
According to statistics, this movie sings no less than five songs from beginning to end, which is very common in Disney movies, just like Indian musicals.
This is not surprising, because the audience for this film is originally family and female friends. According to Hollywood survey statistics:
"In the United States, the female audience of this film accounted for 60% of the total audience, and the first day Family-based ticket buyers accounted for 70% of the total number. It was not until the next day, Saturday and Sunday, that the audience gradually expanded."
It can be said that the first day of the box office of was completely It is supported by female audiences and children, and many male friends in the family watched this work together to please their families.
02, word of mouth
"Frozen 2" has a score of 7.3 on IMDb, the official scoring site in North America. On Rotten Tomatoes, the professional score is 75% and the audience score is 83%, which is slightly lower than ordinary Disney works. But it is still within the usual standard range of Disney movies.
on MTC, 65 film critics scored 65 points for this movie, which is still a little bit behind the average Disney works.
Let’s take a look at two representative positive and negative reviews.
praise:
"First of all, this is one of the best cartoons ever. It looks really beautiful. The visual effects make good use of color and nature, and are similar to the more traditional fairy tale images in the previous movie. In stark contrast, this movie is more ambitious."
bad review:
"This is a bunch of vague garbage, meaningless on any level, the first half is too slow, I see The two families left midway. After the movie, I can’t remember a melody in the movie, nor did I introduce any interesting new characters... This movie is a mess, sometimes boring, sometimes painful However, the worst thing about is that when my daughter looked at me, she saw the disappointment in her eyes. The two comments of "
are very interesting. For foreign audiences, one of the recognized points of this movie, is The CG simulation is perfect to the extreme, and the visual collocation and color can be regarded as works of art; the unsatisfactory point of
is the ambiguity of the plot and the slow rhythm of the first half, which gives some audiences a bad experience.
is the same in China,Good works are like human beings, they must be "exclusive and intelligent". The coolness of special effects of
is based on a solid and inner show. Therefore, audiences have high expectations for this six-year sword-hardened work that cost 200 million US dollars. Therefore, some It is reasonable for friends to be disappointed.
03, the development of peripheral products
is different from China for the American film industry, mainly in the development of its peripheral derivative products. Before
wrote the manuscript, another fan told me humorously:
"You think the big box office profit is just the beginning, not the end. The peripheral products related to Aisha can be sold for several years, and the children have already targeted Aisha. Long trousers.”
Attentive viewers may have noticed that many global chain stores such as McDonald’s around these days have related derivative products related to "Frozen". In fact, this is also part of the income of Disney's animation industry in the United States.
In 2018, my country's movie box office has exceeded 60 billion, and 90% of the market revenue comes from direct box office and implanted advertising, while the derivative products of the film and television industry are less than 10%;
In the United States, this On the contrary, 's box office revenue only accounts for 30% of the animation and science fiction films that have received much attention, while the film-related industry chain and its authorized brand revenue account for 70%.
In the past few days, on major search platforms, many people have also seen the hot topics of this movie, such as "Aisha is so beautiful" and "Aisha's long pants". The commercial value that Disney brings is huge.
What my country’s animation is lacking is exactly the derivative products related to movies. In this summer vacation, after "Nezha's Devil Boy Comes into the World", after 4.9 billion yuan, there are also officially authorized commemorative products such as T-shirts, "pre-sale 2" Good day, 6000 pieces have been sold!" When the author was browsing the web today, I also saw the official Weibo of "Nezha" promoting its keyboard of the same color.
can see that in China, the market potential of derivative products is huge. This is also an area where Chinese animation can learn from and explore and develop next.
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