"Nezha: The Devil Boy Comes into the World" is the beginning of the big IP of Chinese animation film. Why do you say that? First of all, the selected story background of this movie is relatively grand and open. We watch it at the end of the movie After that, there will be "Jiang Ziya", which is not difficult to speculate about movies related to other mythological characters in the series, such as Yang Jian, Chenxiang and so on. At the same time, we compared with other domestic mythological movies of the same kind in a vertical direction. We found that the ending of "The Return of the Great Sage" has limitations and it is difficult to develop a large-scale parallel universe in subsequent movies. However, "The Devil Boy of Nezha" "From the very beginning, it was based on a broader vision and laid the foundation for the mythical universe.
Some people say that although "The Origin of White Snake" is a national comic, it is still an old theme, and the awl face really does not fit the image of a classical beauty. It is a bit far-fetched to forcefully explain that it is a fairy or an awl face. "The Return of the Great Sage" is also created again from the existing themes. Compared with the white snake, the Great Sage is much more successful. "Big Fish and Begonia" is a completely new creation, and it is possible for such a creation to appear as a masterpiece like Marvel. Otherwise, we are just gnawing on the old books, just gnawing on the myths and legends of our ancestors. There can never be a new creation. Whether the mythical universe of China is enriched in the framework constructed by our ancestors, or whether we re-establish a framework depends on how the screenwriters write.
China’s mythology system is very huge. Because of its long history, mixed culture, and integration of Buddhism and Taoism, the difficulty of each step of the investigation is not low, coupled with self-creation, and the public often understands Chinese mythology from their childhood. It may not be completely clear in itself. It is very difficult to create one by itself, but it can be said that from the Great Sage to the Nezha Kingdom, it is only a stepping stone to try to create our own mythical universe with a little bit of trial and error. The public's acceptance, no matter what, is still a saying that the country is rising, everyone will support it and create a good situation, not far from our own mythical universe.
In fact, Chinese mythology has a strong sense of identity for Chinese people. The Marvel series is very famous, but I always feel that the special effects are very powerful when I watch it, but the story is very boring, not deliberately hatred, it is a personal feeling. In fact, as long as the later stage and technical level reach the Chinese mythical universe, I think it should be possible to come. Chinese movies from Dashenggui to Nezha are always moving. I didn’t watch the Great Sage’s Return, but I finished watching Nezha. The story is very good, the later stage is great, and the music is good. After watching a movie, you can see the intentions that it embodies. There are people with such intentions. At the same time, the market for Mythic Universe is also very large. After all, it can be seen from Nezha's box office.
I think it is okay for the Chinese mythical universe to come. On the one hand, Chinese culture is attracting attention. The environment is there. Second, people born in the 1980s and 1990s are now the main consumer. They have grown up since they were young, and they love Chinese culture. There is a market. Thirdly, there were Guoman leading the way such as the Return of the Great Sage. Nezha was the turning point of the big explosion, and there were some explosion points. Fourth, the brand effect has been formed. Just like Noon Sun’s reputation in TV dramas, Colorful House, October Culture, Doudoulong, these companies, directors such as Tian Xiaopeng and Jiaozi have also become famous. So as long as the quality passes, the universe of Guoman can be expected.
So the possibility of the mythical universe is still quite large. First of all, we already have a lot of mythological characters, and we have also published several mythological characters. Secondly, the audience has great expectations for the inclusiveness of Guoman. Feelings are still a card that is easy to play, and a card that is easy to poke the audience's weakness. Therefore, if the production and plot lines maintain the level of the later works, the audience will still buy it. Dubbing is very important for a work. This time Nezha's dubbing selection is very good. Without the CVs that often appear, it is not easy to skip the show. I hope that Guoman will do better and better and bring us more surprises.
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