Time Network News believes that most Chinese audiences have only recently appreciated the movie "Joker" in an unspeakable way.
"Joker" starring Jacques Phoenix has surpassed $1 billion in global box office, and it has not been released in China, the world's second largest film market.
We can confidently say that in recent years, the Chinese market has had a great influence on the global box office of Hollywood blockbusters. Take the film history global box office champion "Avengers 4" as an example. The global box office of the film is 2.798 billion US dollars, the North American box office is 858 million US dollars, and the Chinese mainland contributed 597 million US dollars, accounting for 21.34% of its global box office.
Today, if you want to sell globally, the Chinese mainland market is a very important stop.
looks back on the history of film, and it sells in the global market, but not many blockbusters have not been released in China. If we set the big-selling standard at 700 million U.S. dollars (most of the Hollywood A-type production costs are now controlled within 200 million U.S. dollars, and the global box office exceeds 700 million, which means that you will not lose money by box office alone). The number of "remaining beads" has just reached double digits.
As of now, there are 119 movies with a global box office of more than 700 million US dollars, and only 11 have not been introduced to the country.
They are:
2019 "Joker" R, North America 323 million, global 1.019 billion
2017 "The Clown" R, North America 327 million, global 700 million
2016 "Deadpool" R, North America 363 million, global 783 million
"Suicide Team" PG-13, 325 million in North America, 747 million worldwide
2012 "Twilight 4: Breaking Dawn (Part 2)" PG-13, 292 million in North America, 830 million worldwide
2009 "Twilight 2: New Moon" PG- 13. North America 298 million, global 711 million
2008 "Batman: The Dark Knight" PG-13, North America 535 million, global 1.005 billion
"Indiana Jones 4" PG-13, North America 317 million, global 787 million
1996 "Independence Day PG-13, 306 million in North America, 817 million worldwide
1982 "Alien ET" PG, 435 million in North America, 793 million worldwide
1977 "Star Wars" PG, 461 million in North America, 776 million worldwide
Note: The box office unit is USD
"Jurassic Park" was not introduced to China when it premiered in 1993, but the 3D remake of "Jurassic Park" was released in China in 2013, with a box office of 349 million, which can be regarded as making up for a year of regret for Chinese audiences. Before
"The Joker", the full version of the world's highest grossing R-rated movie "Deadpool 2" was not introduced to China. The domestically released "Deadpool 2: I Love My Family" was re-edited (even new shots were taken) "Clean Edition". Whether the two versions of can be regarded as the same movie is full of controversy.
It is worth mentioning that there are two domestic films in the global box office of more than 700 million U.S. dollars, that is, the box office champion and runner-up in the mainland film market "Wolf Warriors 2" (870 million US dollars) and "Nezha" (701 million US dollars) , The global box office of "Wandering Earth" is approximately equal to 700 million US dollars after rounding.
The history of the introduction of imported films in the Chinese film market can be roughly divided into several stages.
In the early days of liberation and before the reform and opening up, the films imported by China were mainly from friendly countries, and some films entered China through copyright buying. After the reform and opening up, more and more overseas films entered China through copyright buyouts.
In 1994, the Film Bureau of the State Ministry of Radio, Film and Television issued the "Document No. 348", which decided that China Film would import 10 films that "basically reflect the world's outstanding civilization achievements and contemporary film art and technological achievements" by way of split distribution every year. Harrison Ford's "Devil's End" was released in China on November 12, 1994 and became the first major blockbuster film.
In 2001, China joined the WTO (World Trade Organization). As part of the obligations of the member states, the Chinese film market was further liberalized. The number of blockbuster films introduced each year increased from 10 to 20.
In 2012, China and the United States reached an agreement on a memorandum of understanding to resolve WTO film-related issues. The content of the agreement includes: China will increase by 1 per year4 US imported blockbusters, mainly IMAX and 3D movies; the US box office share ratio has increased from 13% to 25%; the opportunity for Chinese private enterprises to release imported movies has been increased.
It is not difficult to find that most of the unintroduced "fish that slipped through the net" came from after 1994, of which 4 were released after 2012. One thing that cannot be ignored is that with the development of the global film market, more and more movies can earn more than US$700 million in the box office each year. In 2000, the global box office champion box office was only more than US$500 million in 2019; Not over yet, there have been as many as 9 films with a global box office of over 700 million U.S. dollars this year.
Most blockbuster films cannot be imported because of the large scale? It's not that
. In the process of importing imported films, whether the film scale is too large is indeed an important factor affecting whether the film can pass the trial. However, in fact, among the 11 high-selling films that have not been introduced, R grade (restricted grade, 13-17 year old viewers are required to be accompanied by parents or adults to watch-this grade contains adult content and contains more sex. , Violence, drug abuse and other scenes and swear words) only 3 works.
6 is PG-13 level (special tutoring level, children under 13 years old must be accompanied by their parents to watch, some content is not suitable for children-movies of this level do not have crude and persistent violence scenes, generally no nude scenes, sometimes There are drug shots and swear words)
2 is PG level (counseling level, some content may not be suitable for children to watch-movies at this level basically do not have sex, drug use, or nudity scenes, even if there is a short time, in addition, horror and violence scenes are not Will exceed the appropriate range). What is the concept of
R level? Director Zhou Xingchi, starring Deng Chao, Lin Yun, etc. "Mermaid" was rated R when it was released in the United States. Many Chinese films released in the United States are unrated, and most theaters in the United States will not show such unrated films. Therefore, unrated films cannot be released on a large scale in the United States.
In addition, China has introduced quite a few R-rated movies, such as the Oscar best film "The Shape of Water" is R-rated. After making a few cuts, zooming in on the screen, and putting a little black dress on the nude girl P, the film can still meet the Chinese audience.
For another example, "Lust and Caution" directed by Ang Lee was rated as NC-17 in the United States (viewers under the age of 17 are not allowed to watch-films at this level are classified as adult films, and minors are prohibited from watching. There are some in the film Clear sex scenes, a large number of drug or violent scenes and swear words, etc.), after being deleted, were also screened in China.
's recent three big-selling films ("Joker", "Return of the Clown" and "Deadpool") that have not been introduced are all R-rated, which to a certain extent reflects the inclusiveness of today's global market.
Relatively speaking, R-rated movies want to sell, and the difficulty is much greater than that of PG-13 and PG. After all, "Joker" has just become the first R-rated movie with a global box office of over $1 billion.
The failure to introduce
in the four movies with clowns as the protagonist is not a coincidence, or the clown is too unsuitable for China. Of the 11 unintroduced big-selling films, 4 of them feature "Joker" as the protagonist: "Joker", "Return of the Clown", "Suicide Squad", and "Batman: The Dark Knight". The more interesting thing about
is that three of the clowns in these four movies are called Joker (the other is called Pennywise), but the actors who play the roles are different. In these four movies, the clowns appear as villains. Although both "Suicide Squad" and "Batman: The Dark Knight" are both PG-13-level works, the Joker is also the embodiment of violence and evil, which may be one of the reasons why these four films have not been introduced into the country.
Clowns are supposed to bring joy to people, but in recent years, almost all clowns on the screen are not "good". Even in domestic films such as "Animal World", the clown played by Li Yifeng is constantly killing. Maybe only when the movie "Golden Arch" is cast, we can see a slightly normal clown.
This should be the only "clown"
to appear on the mainland's big screen in recent years. Another point is that these 11 "Legacy Beads" movies are all fantasy works. It's not that China's film censorship is aimed at fantasy movies, but fantasy movies are the easiest to win high box offices in the global market.
DC has not introduced three blockbusters, Marvel’s
is now the most popularThe type of commercial film that is welcome in the global market is definitely not a superhero film. All the works of "Marvel Cinematic Universe" are released in China, but DC's superhero movies and non-Marvel Cinematic Universe Marvel movies don't have this treatment.
"Joker", "Suicide Squad", "Batman: The Dark Knight", and "Deadpool" failed to be introduced. The first three of them are all DC works (only "Suicide Squad" belongs to the DC movie universe). "Deadpool" does not belong to the Marvel Cinematic Universe, it is a work adapted from Marvel Comics by Fox (Of course, after Disney acquired Fox, the "Deadpool" series also has the hope of entering the Marvel Cinematic Universe).
Warner Fuchs has passed the most, Disney and Sony all have
in order to win more than 700 million US dollars in the global film market, requires strong production and distribution capabilities. So most of these "big hits" come from Hollywood, and to be more specific, from Hollywood's six (now "big five") studios.
Among the 11 blockbuster films that we are discussing here that have not been introduced to China, with the exception of "Twilight Saga 2" and "Twilight Saga 4 (Part 2)", all come from the former six major Hollywood studios.
"Star Wars", "Independence Day", "Deadpool" (and "Deadpool 2") are all works of Foss. "Batman: The Dark Knight", "Suicide Squad", "Joker" and "Recall" belong to Warner (the new line is a Warner company).
"Alien E.T." (and "Jurassic Park") is from Universal. "Indiana Jones 4" comes from Paramount. Among the “Big Six” of
, only Disney and Sony have introduced all their blockbuster films to China. Part of the
series of films were disassembled to introduce
sometimes the introduction strategy of imported films is unpredictable. Even a series of works may be partly imported, and partly not.
"Marvel Cinematic Universe", "Harry Potter" series, "Transformers" series, "Lord of the Rings" series, etc. are all "lucky". The "Star Wars" series, Nolan's "Batman" trilogy, and "DC Cinematic Universe" were interrupted.
Of course, the worst is the "Twilight" series. There are five films in the series. The first, third, and fourth films have been introduced, but the second and fifth films are not introduced. Chinese audiences who like this series must be very confused.
Editor: Sheep
2016 "Suicide Squad" PG-13, 325 million in North America, 747 million worldwide
2008 "Indiana Jones 4" PG-13, 317 million in North America, 787 million worldwide
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