Xiao Zhan sang two tigers, and Faye Wong sang in a hurry. In that year, traffic promotion became the biggest boost to the box office?

/Shuanger

Recently, Xiao Zhan’s "Two Tigers" was released on the Internet. The lyrics are humorous and the melody style is cheerful. It incorporates the nursery rhymes that we have been very familiar with since childhood into the song, which reminds many people. I started my childhood and resonated. Not only that, this song also personified the tiger while continuing the absurd style in the movie. Xiao Zhan also posted a trailer for the new movie "Two Tigers" on his social account, with the text: "Hello? Are you there, love tiger oil." It is also very naughty and cute.

Netizens were also knocked over by Xiao Zhan's "cute and cute crit", and they ran to the bottom to leave a message saying: "Love tiger oil!" Xiao Zhan in the video is indeed cute, and his head shaking is very interesting. The movie has not been officially released yet, and many netizens have been planted after only listening to the promotion song. It has to be said that the promotion song of the same name sung by Xiao Zhan well shows the "black humor" expressed by the movie. , Let more people see what the movie wants to express.

It is not difficult to find that many movies will release their own promotional songs before they are released. Many popular singers and traffic niches have spoken out for the movie's promotional songs. It can be said that the movie's promotional songs are like the audience's interpretation of the movie. A channel is also a pre-warm-up before the movie is released. In the eyes of those in the industry, such a form of promotion is indeed necessary.

promotion song helps movie box office

So the question is, can promotion song really help movie box office? The answer is yes. If the film is promoted through traditional methods such as publicity drafts, it will be boring and boring. Nowadays, the audience's requirements are becoming more and more stringent. The inherent propaganda model can no longer satisfy everyone, so the traditional The propaganda draft mode has been gradually replaced by the promotion song. The reason why

promotion songs are so popular is actually due to the characteristics of the music itself. Music often resonates with everyone. There is always a story in the song. Everyone likes to substitute themselves into the lyrics. It seems that they can find their own stories. And some professional singers will give the audience a stronger sense of substitution when they sing the promotion song of the movie. For example, the promotion song that Faye Wong and Eason Chan have done for the movie before set off a wave of enthusiasm at the time, and these big names helped out. It also attracted many of their fans to watch the movie, which brought many benefits to the box office.

"Traffic" stars inject new vitality into movies.

Now more and more movies invite traffic stars to sing their own promotion songs. In fact, this is also a carefully designed link by the film party. After repeated selection by the film party, the current topic of choice The highest "traffic star" helps out and can attract more popularity to the movie. Take Xiao Zhan as an example. Ever since his appearance in "Chen Qing Ling" became popular, all topics related to Xiao Zhan can trigger huge discussions. This obvious star benefit is also an important reason why Xiao Zhan was invited to sing movie promotion songs.

There are also some film producers who have invited movie stars to sing songs. Before that, Chen Linong and Li Xian sang the movie finale for the movie "Chun Jiang Hua Yue Ye" starring them. Although they did not directly participate in the singing of the promotion song, It can also attract many fans to watch the movie. Even if some movies are produced at a low cost, as long as the promotion of the music is good, the public will be interested and want to see it. Therefore, the traffic stars sing music for the movie can actually add a very good bonus to the marketing of the movie.

However, not all movies will use traffic to sing. Although traffic stars can drive some fans to watch movies to a certain extent, this may lead to poor popularity among passersby, and there is a hidden danger of backfire. Therefore, whether a movie will invite traffic stars to sing promotional songs or not depends on the situation. After all, if the movie party chooses a strong traffic star, but he can't sing at all, or is not suitable for the expression of the song, the movie actually does more harm than good.

Mutual achievement, a win-win situation between the singer and the film crew

In fact, promotion songs can not only help the movie box office, but also increase the popularity of singing promotion song singers. We review the popular domestic movies in recent years, such as "Our Girls' Generation" and "Hong Kong It’s not difficult to find that these films have produced theme songs or promotion songs with a high degree of vocalization. Even though it has been a long time since the film was broadcast, these songs are still in the music scene. Have a place, evenEven some have become the must-sing songs for everyone to go to KTV. The reason for this phenomenon is that on the one hand, these singers are already very powerful, and on the other hand, the movie itself also increases everyone’s sense of identity with the song. Whenever you think of certain plots in the movie , Those familiar melodies will reverberate in my mind, and this kind of conditioned reflex also makes the voices of these singers deeply rooted in people's hearts. It is not difficult to find that some singers who were not very popular, such as Yu Wenwen, Liu Ruiqi, etc., all made themselves popular by singing the tracks of the movie. This is the mutual achievement between the movie and the singer.

Therefore, the film promotion song is still very necessary. The whole song is integrated with the soundtrack in the film, which makes the film quite infectious, deeply shocking and resonant. A good song can make a movie come to life, inject independent life and higher artistic value into the movie itself, and become a beautiful landscape in contemporary fashion.

and the promotion of songs can also attract new audiences to contribute to the box office, and singers can increase their popularity through movies. Why not take such a win-win situation? I hope that there will be more good movies in the Chinese market in the future, bringing us more excellent derivative music, and giving the public more fun.