Xin Haicheng's new work "The Child of the Weather" does not reproduce the popularity of "Your Name".
was released on the 17th, with a box office of just over 270 million yuan, which is a big gap with the 576 million yuan "Your Name". The reputation of various platforms is also incomparable. Douban has fallen to 7.1 points, and it is also in the middle of Japanese comic movies. Downstream level. This time, Cheng obviously failed to impress most domestic audiences like before.
"Children of the Weather" and Shinkai Makoto's strong style have a strong impact on the box office. Once he was regarded as the revitalizer of Japanese animation movies after Hayao Miyazaki-now this day is occupied by various theater versions. In the comic movie market, few people have fully harvested the box office like Hayao Miyazaki. When you flip through the Japanese animation film rankings, you can find that the Japanese animation film directors with more than 10 billion yen are only Hayao Miyazaki. A Xin Haicheng's name was caught in it.
is just in addition to the same exquisite animation visual performance. The plot of "Children of the Weather" has been criticized by audiences from all fields. The love is not natural enough, the motivation is inexplicable, the ending is controversial, and the turning point is too blunt. A lot of the emotional power that makes you smile or empathize in "Your Name" is missing, and the impact of the screen has not been transformed into an emotional recognition of the plot. This may be the biggest commercial inferior to Xin Haicheng’s previous work. the reason.
01. Xin Haicheng’s breakthrough and historically insufficient
, but from Xin Haicheng’s personal analysis, it may not be that difficult to understand how "The Weather Son" was made like this.
In 1996, Makoto Shinkai joined the Falcom Game Club of Japan after finishing college and was responsible for the production of programs, art, animation and promotional videos. Then, after making some personal short films, he completed the 25-minute "Voice of the Stars" in 7 months. The settings of mecha, girl, and the universe later became the exquisite pictures of Makoto Shinkai’s business card. "Voice of the Stars" became his official Embarked on the road of supervising animated films.
The deep impression of Xin Haicheng among domestic audiences may have come from "Five Centimeters Per Second". The pure love story divided into four chapters constitutes an ultimate and exquisite "things sorrow" temperament. Xin Haicheng’s style is also fully displayed in this work, and the picture is so exquisite that "every frame is The source of the "wallpaper", the end of the movie was accompanied by the singing of "one more time, one more chance".
's subsequent medium-length animation "The Garden of Words" can almost be regarded as a "splendid" type of work. In this work, Makoto Shinkai shows the beauty of "rain" animation to the full, which is amazing. In terms of plot, different people have different opinions.
"Your Name" can be regarded as Xin Haicheng's comprehensive summary and refinement of self. In this film, Makoto Shinkai returns the theme to the love story of teenagers and girls represented by "Five Centimeters Per Second", but "Five Centimeters Per Second" uses "distance" to create a tragic theme, while "Your Name" tries to pass " The distance of "different time and space" is erased to show the unbreakable love of love and the touching reunion of fate. What is even more rare is that "Your Name" is a popular film with extremely smooth narrative rhythm and ups and downs in line with the public's viewing habits, which has also become the guarantee for its large-scale success.
Back to "Weathering Children", what is it so bad?
From the perspective of the exquisiteness of the screen and the aesthetics of Shinkai Makoto’s animation, "The Weather Sons" is not inferior to "Your Name". The settings of several elements of the movie are also quite novel, but in terms of the smoothness and popularization of the plot , "Children of the Weather" may be the worse one in Xin Haicheng's movie. Its situation is reminiscent of Xin Haicheng's "Children Chasing Lost Stars"-the beauty of external pictures, the beauty of settings, but the beauty of stories.
The plot of "Children of the Weather" basically tells the story of the love of teenagers. The whole raining city is like the challenge of the outer world to teenagers: responsibility, sophistication, interest, balance, reason, these adults Normality can easily destroy the love of teenagers, but they are willing to give up everything for it, and never ask whether it is worth it. In this regard, "Children of the Weather" is actually similar to "Young You".
But unfortunately, Xin Haicheng failed to tell a good story. It’s not like "Five Centimeters Per Second" and "Your Name", the "Weather Children""Setting" and the story are smoothly combined: In "Five Centimeters Per Second", speed and distance are the themes of metaphors, separating the two from the speed at which the cherry blossoms fall, the slow launch and lift-off of rockets, and the roar of trams. , Are all the quiet rendering power hidden behind the plot; and in "Your Name", the setting of the shrine, the witch, and the time travel have become the main line of the plot, which is closely connected with the fate of the protagonist and developed quite naturally. , The logic can justify itself. In
"Children of the Weather", the heroine becomes a sunny girl and sacrifices herself. At the same time, the whole movie also lacks a breakthrough that allows the audience to put emotions on the scene-sail away from home What did Gao go through? Where does the deepening of the relationship with Haruno show? The key points in these plots are quite non-existent. It seems a little weird to finally give up the sunny world and return to the rainy bridge for Haruno, but this This fascinating ending is already a rare highlight in the plot of "Children of the Weather". If Xin Haicheng can't maintain the narrative level of "Your Name", then he is far from the real animation film master. Even in the field of commercial films, it’s even more difficult to succeed. The success of
Shinkai Makoto has actually affected the direction of a new generation of animation creation. Not to mention the Japanese local "I Want to Eat Your Pancreas" and other works, even In domestic works such as "Wish-style Youth", "Yesterday's Blue Sky" and other works, you can also see the shadow of Xin Haicheng's exquisite painting style. In this regard, Xin Haicheng is actually a "subversive", just what the film itself needs. Not only the outside, but also the inner work such as the plot.
02. The ceiling of Japanese comic movies is difficult to break through
. 2016's "Your Name" earned more than 25 billion yen in the box office, which ranked second in Japanese animation movies, second only In "Spirited Away", it ranked fourth in the box office in Japan, and the top three were "Spirited Away", "Titanic" and "Frozen". The box office of "The Child of the Weather" is 13.7 billion in the box office, which is basically scheduled for the year Champion, but only about half of the results of "Your Name", which is similar to the performance ratio of the Chinese market.
Japanese animation film box office source: Moegirlpedia
But in the Chinese market, Japanese animation films have never been on the stage. Central. The 576 million yuan "Your Name" is already the best result. From the performance of Shinkai Makoto's film, you can get a glimpse of the current situation of Japanese animation movies in the Chinese market.
Among the top 20 domestic animation movies at the box office, only three are Japanese The animations, namely "Your Name", "Doraemon: Walk with Me" and "Spirited Away", have scores of about 500 million yuan. In the list, American animated films have the best number, but this summer "Nezha: The Devil Boy Comes into the World" has become a popular item that transcends the box office dimension of animation themes. The box office of nearly 5 billion yuan is no longer in the same dimension as other works. In addition, it is "Journey to the West: The Return of the Great Sage" and "The Bears" The series, "Big Fish and Begonia", these domestic animations in recent years.
Domestic animation movie box office source: Meng Niang Encyclopedia
The market position of Japanese animated films in China can be summarized as: the total box office volume is small, the subject area is small, and the market volume is small. In terms of output, the theatrical versions of "Detective Conan" and "One Piece" always come once or twice a year, but the domestic performance of about 200 million yuan is almost the limit. The original IP did not seem to be a source of appeal, but instead delineated the audience.
The popularity of "Spirited Away" and "My Neighbor Totoro" in domestic screenings reflects the decline of traditional Japanese comic movies. The excessively entertaining soil of the animation industry seems to have been difficult to support the creation of masters. In Hayao Miyazaki After fading out, who else can reproduce the golden age of animated films?
The popular expression and nearly perfect picture performance of "Your Name" has achieved a domestic box office of about 500 million yuan, which seems to indicate that the market space of 2D animation itself is shrinking, and it requires popular topic marketing to break through. Circle layer-This year, "Luo Xiaohei Zhan Ji" won the box office of 314 million yuan with super high reputation, which also confirmed that 2D animation seems to have a disadvantage in the market.
can see that Japanese animated films may have difficulty breaking through their ceilings. Fortunately, with the support of a huge domestic Japanese market, Japanese animated films will not show any obvious weakness. Every year, various theater editions still make a lot of money. Under the circumstances of controllable costs, it is still a good business. But a movie like "Spirited Away" that can get hundreds of millions of yuan in box office in a foreign country after more than ten years, I am afraid it will be difficult to appear.
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