Fans who often watch movies still remember that during the 2023 Lunar New Year period, the fantasy romance film "Twinkle Twinkle Star" attracted a lot of attention with its excellent marketing such as the IP adaptation of the drama version, starring original cast members, and the

Movie fans who often watch movies still remember that during the 2023 Lunar New Year period, the fantasy romance film " Twinkle Twinkle Stars " relied on the IP adaptation of the drama version, the original cast, and the sense of ritual in the snow field to achieve excellent marketing. , attracted a lot of attention, not only successfully occupied the young audience market, but also exceeded the 700 million yuan mark at the box office. The 2024 Lunar New Year season has officially begun, including the youth spy thriller " Lone Star Project", the highly acclaimed family film " Broke Hell", " Kraven the Hunter " adapted from the Marvel anti-hero character, and The suspense film " manslaughter 3" produced by Chen Sicheng and the romance film ""Liar" produced by Dapeng will be released in December respectively, collectively hitting the 2024 Lunar New Year film.

The 2024 Lunar New Year film has started

At the end of 1997, Feng Xiaogang's " Party A and Party B " was the first Lunar New Year film in the mainland. In 2002, Zhang Yimou's " hero " detonated the huge potential of the Lunar New Year stalls. The emergence of the Lunar New Year festival marks that movies have become the most popular entertainment product. The early Lunar New Year period is almost the only super period throughout the year, contributing the most annual box office titles, such as "The Promise", "Assembly", "Let the Bullets Fly", "The Thirteen Girls" and "囧" etc.

With the rise of the Spring Festival stalls, the status of the Lunar New Year stalls has gradually declined. However, the Lunar New Year period is still an important movie period in the year-round movie market, especially among young audiences, who account for a particularly prominent proportion, and the proportion of double-ticket purchases is also relatively prominent. For example, last year's Lunar New Year movie, the fantasy youth romance film "Twinkle Twinkle Twinkle Star" attracted a lot of attention due to its IP adaptation of the drama version, the original cast, and the sense of ritual in the snow resort. It has become a Lunar New Year movie in 2023. A dark horse on the block, the film eventually grossed more than 700 million yuan at the box office.

According to Beacon Professional Edition data, as of November 27, the movie box office for the whole year of 2024 exceeded 40 billion yuan. The last long period of the year, the 2024 Lunar New Year period also officially kicked off on November 22, perhaps due to the impact of 2023 Encouraged by the outstanding performance of the Lunar New Year season, there are many films to be released in the Lunar New Year season in 2024. In addition to the popular domestic romance film "The Good Thing", which has been added to the waiting list for the Lunar New Year box office champion in advance, the high-scoring Indian suspense film "Karma" has been highly praised after being screened at the 37th China Golden Rooster Awards, and even more so after its official release. It is the "reversal of the ceiling" and the "Indian version of "Eliminating the Three Evils". Currently, there are more than 20 films to be released in December, which can be divided into the new film echelon, the word-of-mouth classic echelon and the animated film echelon. Each echelon has potential hits, a rhythm that can attract movie fans to the cinema.

The high-scoring Hong Kong film "Broken Hell" interprets "life events"

The first new domestic film to be released is the domestic film "Lone Star Project" scheduled for December 7. The film is a rare youth spy suspense film in the film industry. It is produced by Huang Jianxin, directed by Xu Zhanxiong, and stars Wang Yuan, Zhang Xueying, Liang Jingkang and others. The film tells the story of a group of the most ordinary and ordinary teenagers in the 20th century, who made their own destiny choices in the torrent of the times, and stole the fire of hope with their rebellious spirit and wise and brave strategies. Director Xu Zhanxiong once said that "Lone Star Project" is his third work and took three years to complete. "We assembled the best creative team in China." Producer Huang Jianxin also said that the film has a complex structure of a spy drama, and the protagonist It is a group of young people who are not deeply involved in the world. "This great contrast is believed to arouse resonance and love from the audience."

The highly acclaimed family film "Broken Hell", which will be released on December 14, is highly anticipated by movie fans and is one of the most anticipated new movies by many movie fans this month. "Breaking Hell" is a local ritual to transcend the deceased. The film uses the current situation of Hong Kong's funeral industry to string together family stories of life and death. Two master comedians, Huang Zihua and Xu Guanwen, jointly presented a performance that intertwined laughter and tears, which is known as Hong Kong version of " Life Events ": Due to the market downturn, wedding planner Dao Sheng (played by Huang Zihua) changed his career to a funeral agent, starting a bumpy transformation.Master Wen Ge (played by Xu Guanwen) came to help in several times of crisis, and witnessed the interactions between Wen Ge and his daughter Wen Yue (Wei Shiya). The knot between Dao Sheng and Wen Ge slowly untied, and they gradually understood To the true meaning of "breaking hell".

With the popularity of the villain Joker in the " Batman " series, more and more anti-hero characters have become the new darlings of popular culture in the superhero series. Fans who like wild and violent anti-superheroes are in luck. Now: "Kraven the Hunter", released on December 14, is adapted from the anti-hero character "Kraven the Hunter" from Marvel's "Spider-Man" series of comics. According to the official definition, Kraven is best at designing traps to weaken his prey. Like Venom, Kraven is an "old rival" of Spider-Man. He has always been obsessed with hunting Spider-Man. He grew up with wolf education. , after being abandoned by his father in the wilderness and attacked by a wild lion, he accidentally awakened the power of his blood. Unlike the "Venom" series, which requires a lot of computer special effects to present the special texture of the symbiote, the painting style of "Kraven the Hunter" is more realistic, and the aesthetics of violence are more direct.

In late December, it includes two small schedules: Christmas and New Year's Eve. It is not only a schedule that young couple viewers pay more attention to, but also a schedule that has more young student viewers. On New Year's Eve, December 31, the two domestic films currently scheduled are the suspense film "Manslaughter 3" produced by Chen Sicheng and starring Xiao Yang, and the romance film "Liar" produced by Dapeng and starring Jin Chen and Sun Yang. "Like you".

"Manslaughter 3" is an original story that tells the story of a father played by Xiao Yang who faced the kidnapping of his daughter and how he started a struggle with the kidnapper who played with people's hearts. ""Liar, Liar" Likes You" is the story of "after-sales of " desperate ", a love comedy story of cheating and being cheated: working girl Lin Qinglang (played by Jin Chen) made a sweet vow overnight and turned into a huge debt of 201,314 yuan. , the master of fraud Ouyang Hui (played by Sun Yang) has numerous criminal records. What kind of sparks will be sparked when the two people meet... "Manslaughter 3" still continues the routine of the first two movies, using children as the key clue to the development of the plot. "Liar, Liar, Like You" continues the pattern of last year's New Year's Eve romance films, attracting young lovers to spend New Year's Eve in the cinema.

Reporter: Xing Yuan Editor: Xing Yuan Proofreader: Li Li