Less than a month away from 2025, on December 2, the "Better 2025 Jiangsu Satellite TV New Year's Eve Concert" was officially announced and will be broadcast live globally at 19:30 on December 31, 2024 at the Galaxy Arena in Macau, China. Last year, Jiangsu...

It is less than a month before 2025. On December 2, the "Better 2025 Jiangsu TV New Year's Eve Concert" was officially announced and will be broadcast live globally at 19:30 on December 31, 2024 at the Galaxy Arena in Macau, China.

Last year, Jiangsu Satellite TV’s 2024 New Year’s Eve Concert was an innovative breakthrough that integrated the warmth of the times, emotional concentration, artistic thickness, and technical brightness. It won the first place in the global ratings, the first hot search in the entire site, and the influence on the entire network. It has achieved leading results in all dimensions, including first in the category, first in the all-interaction category, and first in the all-time word-of-mouth category. This year, the party will continue to ignite expectations with a top-notch singer lineup, empower a new audio-visual experience with technological dance beauty, and continue to use the theme of "Lighting Up Happiness with Struggle" to welcome a better 2025 together.

This year, it is the eighth time that Jiangsu Satellite TV’s New Year’s Eve concert has been held in Macau, China, and once again sang passionately at the Galaxy Arena. The party integrates positive elements such as theme lines and contemporary topics into the creation and arrangement of the program to condense festive emotions, spread the strong voice of the times, promote cultural exchanges, and encourage hundreds of millions of viewers to pursue the light and move forward in their struggles. The first concept poster of

New Year's Eve concert was exposed today. The poster uses a "dimensional door" as the main visual element. Outside the door are various musical instruments. A person is walking on a path composed of music CDs towards the music scene, indicating that the countdown to a "good show" has begun. The iconic symbol of the Lychee New Year's Eve " blue whale " leaps into the air like a fish, and its metallic appearance has a sense of technology and the future. At the same time, the lychee-shaped hot air balloon fluttered in the wind, as if it was rushing to this music event with great expectations. The entire poster uses a warm background to convey the festive atmosphere of the end of the year and builds up expectations for the party.

This year, the party will continue to take technology as its warp and quality as its weft, and present an audio-visual event that lives up to expectations with more sincere emotions, more trendy experiences and more popular designs. Today, Jiangsu Satellite TV also released an official announcement video with the theme of "high five 2025", using aigc to reshape the boundaries of content creation, once again highlighting the technological content of Lychee New Year's Eve. The short film constantly shuttles between reality and virtuality, with the simple yet powerful action of "high five" throughout. This is not only the gentle contact of two palms, but also the warm symphony between hearts and souls, the connecting bridge between dreams and reality, and the seamless handover of the past and the future. Every collision not only carries memories and treasures affectionately, but also full of infinite longing for the new year, fully conveying the beautiful theme of Jiangsu Satellite TV's New Year's Eve concert "Lighting up happiness with struggle".

Reporter: Ren Xiaofei Editor: Xu Min Proofreader: Yang Hefang