At the 2022 Winter Olympics, Chinese athletes fought bravely and won 9 golds, 4 silvers and 2 bronzes for a total of 15 medals, setting a record high in the number of gold medals and medals in the Chinese Winter Olympics. On December 1, the 2024-2025 FIS Ski Big Jump World Cup of

At the 2022 Winter Olympics, Chinese athletes fought bravely and won 9 golds, 4 silvers and 2 bronzes, for a total of 15 medals, setting a record high in the number of gold medals and medals in the Chinese Winter Olympics. On December 1, the 2024-2025 FIS Ski Big Jump World Cup officially opened. The world's top ski athletes gathered in Beijing to once again ignite the passion on the field.

The hosting of a large-scale event requires corporate sponsorship. One of the sponsors of this FIS Ski Jump World Cup is the well-known domestic home appliance giant Changhong. At the event site, Changhong also held a press conference with the theme of "AI without limits", bringing new members of the AI ​​TV family u7h mini and jd1000h.

(Source: Changhong)

among which Changhong u7h The mini has 2800 backlight partitions, which can achieve precise control and adjustment, and is equipped with Canghai smart body. The starting price is 5699 yuan. It is known as the brightest, most wall-mounted and smartest mural miniled TV in the same price range; Changhong jd1000h focuses on sky sound murals. TV, and you may not find other similar products under 10,000 yuan.

In addition to these two TVs, Changhong also displayed Meiling M Fresh 511 Essence five-door refrigerators, blue oxygen washing and drying sets, dust-free and free-wind hang-ups, shared air-conditioning cabinets in guest restaurants and other products. Changhong also said that it will soon launch a new home central air conditioner - the 180 multi-split series. With the blessing of a number of black technologies, the operating temperature can be -32°C to 60°C, without fear of extreme cold and extremely hot weather.

(Source: Changhong)

will choose the International Snow Federation Ski Jump for its new product launch conference and product exhibition. The Taiwan World Cup is a wonderful move in Changhong's marketing plan. Firstly, it can provide more funds, equipment, and technical support for the event and promote the development of ski sports; secondly, it can use sports events full of vitality, passion, and fighting spirit to Convey the corporate spirit of Changhong and shape the brand value and style; thirdly, you can use the influence of the FIS Ski Jump World Cup to build momentum for product marketing.

Companies have always sponsored sports events and sports stars endorsed products, but it is only in recent years that domestic sports stars have gradually replaced entertainment stars. Compared with entertainment stars, sports events and celebrities are more sunny and energetic, which is in line with the positive spirit of the brand.

Among many sports events, Changhong has a special liking for skiing events. At the earlier 2022 Winter Olympics, the eye-catching "Five Rings of Ice and Snow" was a special new energy power supply system exclusively provided by Changhong; in 2023, Changhong's chiq launched cooperation with the fis Ski World Cup and the German Ski Association (dsv). At the ifa conference in September 2024, Changhong announced that it would maintain cooperation with the fis Ski World Cup and the German Ski Association.

So far, Changhong has strongly supported the FIS Ski Big Jump World Cup and continued the "Frozen". It has also jointly broadcast live broadcasts with Wang Xuemei, the 2017-2018 National Snowboard Big Jump Championship women's champion and professional snowboard coach. Based on Changhong’s financial, technical and product support, this FIS Ski Big Jump World Cup will bring better life security and competition experience to athletes. Changhong will also use the FIS Ski Big Jump World Cup to further expand its brand influence. .