These days, there are so many choices for content consumption, and consumers have become calm and precise. The good times when you can get countless praises by biting a lighter are gone forever. Now only real hard work can make people stop their sliding fingers. There d

These days, there are many choices for content consumption, and consumers have become calm and precise.

The good times when you could get countless praises by biting a lighter are gone forever. Now only real hard work can make people stop their sliding fingers.

There seems to be no general formula that can lead the world in the fickle and forgetful Internet era.

But recently I discovered that there is a form that you and I used to be commonplace. It is very popular and seems to have a tendency to become a traffic password:

—— grassroots variety show.

People have never been unfamiliar with variety shows. To put it more distantly, there are "Zhengda Variety Show" and "Lucky 52". To put it more recently, Huang Lei 's eight famous dishes and Mai Lin's smoked chicken incident. In the decades since television entered people's lives, variety shows have been closely related to television.

But there are many grassroots variety shows, such as "Avenue of Stars", what's so strange about it?

In today’s grassroots variety shows, not only are the challengers coming from humble backgrounds, but the producers and hosts are also grassroots in all aspects, and can be called a “grass stage” team.

The reason for such a sigh originally came from a live broadcast room-Musen Grand Stage.

In most live broadcast rooms, the most prominent symbol is the host's big face, but in this live broadcast room, there is actually a group of people "clinging" in front of the screen.

After looking at a lot of slices, I roughly figured out the rules here: This is a ring with singing as a weapon. Folk challengers attack, singer Mu Sen and the "Mujiaban" singer Shou in the following rows. beat.

The private challengers are all selected through auditions. How to audition for

?

Go offline to the Musen stage and line up to sing, and be judged by Musen.

Most of the contestants are grassroots, often ordinary-looking, and startling people when they open their voices. Occasionally, there will be Internet celebrities who are famous on Douyin, or even those who have appeared on TV shows before and won rankings. Celebrities came to participate.

If you have a good voice in the audition, you can carry a small gold medal and continue the challenge.

still needs to practice for two and a half years. Take away a bottle of apple juice, which means participation is the most important.

After the audition is successful, the next step is to challenge. The specific competition format of

is not static and will be adjusted and updated from time to time.

One of the competition formats is that after a successful audition, lots are drawn and challengers can choose different positions.

For example, challenge 1000 yuan cash red envelope, 2000 yuan cash red envelope, 3000 yuan cash, 8000 yuan mobile phone, etc. Different levels correspond to different levels of defenders.

In addition, there are weekly and monthly competition mechanisms, and the prizes are also different. The highest prize is a car worth about 200,000.

At first glance, you may think that this is a very new live broadcast room format, But if you think about it carefully, there are talents, competition systems, challenges, and rewards. Isn't this just a variety show?

After careful consideration, there is still a shadow of " Avenue of Stars ".

Musen is Lao Bi, he looks like a family, he is cheerful, and he occasionally makes some funny or attractive words, which can especially catch the rhythm of the show.

The contestants are all grassroots. Once, on the "Avenue of Stars", the "Cool Fire" group who met in the Shenzhen Golden Age Song and Dance Hall became famous with one song, and later changed its name to " Phoenix Legend " , now, on the Musen stage, pork sellers, hairdressers, and maintenance workers' uniforms take turns "debuting".

And many of the stage designs are not inferior to previous variety shows.

Before the opening, there were acrobatics, martial arts, musical instruments, magic, and even intangible cultural heritage performances. During the program, Musen met his elder brother who was sending rockets, and a group of people immediately interrupted the conversation and started dancing and shaking. . .

When Musen became an instant hit, attracting more than 20 million fans on Douyin, and each live broadcast attracted more than 1 million people, it also inspired countless people to follow suit.

Looking back on childhood memories, there are many popular variety shows. In addition to "Avenue of Stars" and " Super Girl ", there are also "Extraordinary 6+1", "Lucky 52", "Extraordinary Do Not Disturb", "Dating Talent" Will win".

In short, there are three giants: singing and dancing talent, quizzes, and blind dates.

Nowadays, these have all been reproduced one by one by grassroots variety shows.

The venue of the knowledge competition has been moved from the TV screen to the live broadcast room, but it is still friendly.

What is closest to the screen is a shopping cart full of prizes. What is then seen is the host holding a question card, the challenger who answers the questions easily, and then there are the crowd of onlookers and the assistant holding a prompt sign.

The male guests sat directly in a row. In the chat between you and me, issues of great concern such as marriage and love concepts, values, mother-in-law and daughter-in-law, bride price, etc. were presented one by one. It was full of gunpowder. This is a dating variety show.

You can easily identify these contents with the classic variety shows of the past, focusing on replicas and micro-innovations.

There are many other programs, which look different on the surface, but at the core they are still variety shows.

For example, Tingquan Treasure Appraisal, in terms of form, is somewhat similar to cultural programs such as "Collection of the World" and "Appraisal of Treasures".

Private collectors present treasures and seek identification, treasure appraisal experts identify authenticity, and the host warms up.

But most of the people who appear on TV have control. Those who appear on the stage have passed the review of the program team. Regardless of whether the treasure is real or fake, at least they are treasure appraisers. What about the

live broadcast room? You can't help it.

You simply can’t prevent Lianmai from starting the talent show directly.

and talent show.

or perform some traditional arts.

A more serious one, a live demonstration on how to send yourself to sleep on a hard bed.

Just ask, does this have the flavor of a variety show? Even many variety shows are not funny.

The data of Musen and Tingquan’s live broadcast rooms are enough to prove that this form has great potential. Even on Douyin, there are very few live broadcast rooms with more than one million views.

According to my analysis, there are two reasons for the success of this format:

In the TV era, it has long been proven that variety shows are content that everyone likes to see.

The appeal of the form itself has never weakened. Only the media form has changed. In the past, TV stations produced variety shows, and later they were self-produced variety shows on video platforms. Now, the right to speak has been officially transferred to the masses, and it has become a grassroots variety show on a short video platform. .

Musen Big Stage Offline

Secondly, everything that happens on the short video platform is very suitable for slicing.

and slicing can be called the communication leader of this era.

In the past, you had the patience to walk into the cinema and watch a two-hour movie. Later, you started to choose triple speed on any platform. You heard that this guy is called Xiaoshuai and that girl is Xiaomei.

And now? Even though "Goodbye Lover" has become popular all over the country, you still choose to open a few issues first and enjoy it.

The fast pace of short videos infinitely compresses people’s patience for content.

More and more people want to see the most interesting and essential content directly, and slicing is the best form.

Just look at Tingquan and you will understand.

normal treasure identification? Don't look.

, a collection of Lian Mai Mo Jin Xiao Wei, exciting.

Tingquan was slapped in the face by her elder brother, Tingquan was lit as a sky lantern, Tingquan met the sexy little wild cat Freshman, it was exciting!

slices mean the possibility of viral spread.

In addition, variety shows are more effective after the Internet.

Compared with traditional variety shows, it has more opportunities for the public to participate. Real auditions will naturally increase the probability of good program results.

For example, Tingquan may have connected with a cat that looks very similar to him, "Brother Fresh". The one invited to the Musen Grand Stage may be an ordinary pork seller with a great voice but amazing skills. .

combined with slices will have a more universal participation feeling than traditional TV programs

What's more, the live barrage carrying discussions, the visually stimulating live gifts, and the instant feedback from the anchor, will make you secrete dopamine quickly.

In fact, the popularity of grassroots variety shows has been discovered by many people.

After the three giants of singing and dancing talent, knowledge quizzes, and blind dating, Werewolf has the potential to become the next giant.

Is one form popular?

It depends on whether there is a big production, and whether it can reach a variety of people, and whether it is imitated and made.

From this perspective, two chickens that can’t place orders, 15 eggs, and a group of old ladies sitting around and starting a werewolf killing in order to fight for the eggs are enough proof.

Many people may think that grassroots variety shows are not as well-produced as TV programs, most of the links are not detailed enough, and are full of various emergencies. It is okay for the masses to entertain themselves, but it cannot be on the stage.

But I always think of when I was a student. After my busy schoolwork, what I looked forward to most was turning on the TV and watching variety shows.

"Avenue of Stars", "Lucky 52", and "Happy Dictionary", whenever they are broadcast, the whole family sits on the sofa together. My dad likes to guess, my mom loves comments, and I, I always try to call the 168 hotline to send My dad participated in answering questions.

Now, the whole family sits in front of the TV and has too little time to watch TV. In a daze, there is always a feeling that TV variety shows have entered history.

But these programs, no matter whether they are produced by a "grass stage" team or not, the happiness they bring to people is not compromised.

The joy of variety shows has never gone away.