On the evening of November 30th, the topic #李兴丽婷婷婷崷困was boycotted by netizens# became a hot search topic. After the divorce variety show "Goodbye Lover" under Mango Super Media was broadcast, Li Xingliang and his wife Mai Lin became frequent guests on hot searches. In the latest

Many clips of the program caused controversy

Mai Lin brought the topic to "how to distribute children and property after divorce" in the car. Li Xingliang's attitude was that he could give Mai Lin 4/3 of the joint property of the couple, but he would fight for custody of their daughter; but Mai Lin said that she wanted both her son and daughter.

When Mai Lin asked Li Xingliang why he did not fight for custody of his son, Li Xingliang explained that his son and Mai Lin had the right personalities, but his daughter had a different personality, very similar to Li Xingliang himself. "My daughter is just like me." As he said this, Li Xingliang burst into tears: "She is my shadow. There is no one in my family anymore. You are all different from me, only she is the same as me." At this time, Mai Lin Suddenly he put down the quarrel he had just been having and comforted Li Xingliang.

Afterwards, Li Xingliang’s friend Mai Lin came to the show to mediate between the two parties. After the mediation of their friends, the two reconciled and slept in each other's arms. The clip aroused heated discussions among netizens. Some netizens angrily expressed their retraction of their previous sympathy for Li Xingliang, believing that Li Xingliang and Mai Lin used abnormal views on marriage and love to gain traffic, and would boycott any of Li Xingliang's performances and programs in the future.

Mai Lin is popular in the industry, but "hard to save" Mango Super Media

Mai Lin is completely popular.

She is the wife of singer Li Xingliang. She participated in the divorce variety show "Goodbye Lover 4" and became the absolute protagonist through various "unexpected" actions.

Why did Mai Lin leave the circle? The "smoked chicken incident" in the fifth issue of "Goodbye Lover 4" is an obvious turning point. At that time, when the team's funds were tight, Mai Lin insisted on buying smoked chicken, and teased other guests that they "can't manage money" with a mocking expression, which directly aroused public opinion.

"It seems that only one couple participated in the divorce variety show, and the other two couples came to smooth things over." Some netizens commented on the performance of the Mai Lin couple in "Goodbye Lover 4".

Mailin’s popularity directly pushed up the program traffic. Yunhe data shows that on November 21, "Goodbye Lover 4" ranked first in the variety show screen domination list, and also ranked first in public opinion, and there was a significant gap between it and the second place.

Many people are rushing to monetize this wave of traffic. In the three days after the "Smoked Chicken Incident", the sales of related brands increased approximately 100 times. The chairman of the brand also specially thanked the "Goodbye Lover" program team.

Xiaohongshu defines this program as "a weekly divorce Spring Festival Gala".

According to the reporter's observation, after "Goodbye Lover" became popular, Mango TV launched a new membership viewing model. Spend at least 23 yuan to become a distinguished svip to watch the content first, and then spend more money to watch the early version.According to Hunan Satellite TV, the number of Mango TV members has exceeded 71.71 million, an increase of nearly 6 million year-on-year.

However, the performance of Mango Super Media, which has continued to have hits this year, is still declining. In the first half of the year, Mango Super Media’s advertising revenue was 1.721 billion yuan, a year-on-year decrease of 3.9%. In the third quarter, Mango Super Media’s revenue was 3.318 billion yuan, down 7.14% year-on-year; net profit attributable to its parent company was 380 million yuan, down 27.41% year-on-year.

come to source : Qilu Evening News