□Li Xinwei (Tianjin Normal University) On the evening of November 30th, the topic #李兴丽婷婷婷婷 Citizens boycotted# became a hot search topic. Many netizens said that "hiring a singer with abnormal views on marriage and love is polluting the public spirit." Since the broadcast of the

□ Li Xinwei (Tianjin Normal University)

On the evening of November 30, the topic #李兴丽婷婷婷婷 Citizens boycotted# became a hot search topic. Many netizens said that "hiring a singer with abnormal views on marriage and love is polluting the public spirit."

Since the divorce variety show " Goodbye Lover 4" was broadcast, Li Xingliang and his wife Mai Lin have become frequent guests on hot searches. At the beginning of the show, many netizens "sneered" at Mai Lin's behavior, thinking that she had a twisted personality and wanted Li Xingliang to succeed in her career, but also wanted him to be by her side at all times. Especially after the "Smoked Chicken Incident" and the "Youth League Incident", some netizens who originally supported Mai Lin also began to denounce her harsh and unreasonable way of doing things. They expressed sympathy for Li Xingliang and supported their divorce. However, after the latest episode of the program was broadcast, through the mediation of friends, the two reconciled and fell asleep hugging each other. Such a huge contrast between before and after made many netizens unacceptable.

This time Li Xingliang’s business performance was opposed by netizens, which can be seen as netizens’ concern about his marriage issues has spilled out of the program and evolved into some kind of market boycott.

In fact, marriage observation programs are inherently realistic and topical, and "Goodbye Lover" has aroused widespread discussion and resonance by focusing on various issues in Chinese-style marriage. The performances on the show are real and fake, but who can know the ups and downs of this couple's real life? The audience only saw Mai Lin's strength, stubbornness, and recklessness in the show, but they knew nothing about the spiritual world she experienced as a full-time wife. Showing the contradiction between the two, creating topics, and creating hot spots, this variety show can arouse such extensive discussions among netizens. From a utilitarian perspective, it has been successful.

In the three days after the "Smoked Chicken Incident", the sales of related brands increased by about 100 times. After "Goodbye Lover" became popular, Mango TV launched a new membership viewing model. You can spend at least 23 yuan to become a distinguished SVIP. Get a sneak peek of the content. According to Hunan Satellite TV, the number of Mango TV members has exceeded 71.71 million, a year-on-year increase of nearly 6 million.

In general, the boycott of Li Xingliang's commercial performance is not only a simple entertainment news, but also a microcosm of the confrontation between public sentiment and the cultural market. It reminds us that in the rapidly developing cultural market, how to find the balance point between public sentiment and cultural development is a question worth pondering. While netizens can freely express their emotions and demands, they should also think rationally and view everything the media brings to us, and avoid becoming "slaves" of the media.