Jimu News Commentator Wu Shuangjian Recently, the video account "Yuhong Culture and Tourism" of the Propaganda Department of the Yuhong District Committee of Shenyang City, Liaoning Province released a video promoting local rice. Peng Bo, deputy director of the District's Culture

Jimu News Commentator Wu Shuangjian

A few days ago, the video account "Yuhong Culture and Tourism" of the Propaganda Department of the Yuhong District Committee of Shenyang City, Liaoning Province released a video promoting local rice. Peng Bo, deputy director of the District's Culture, Tourism, Radio, Film and Television Bureau, appeared on the scene to introduce it. The English expression and seamless connection with Northeastern dialect have won praises from many netizens. Recently, Peng Bo said in an interview with reporters that he did not expect this video to be popular. "I really did not expect this video to be so popular at the time. If I had known that it would be so popular, I would not have opened it up so much." ( According to a report from China News Network on November 6)

Related video screenshots

At present, this video has become popular, making Yu Hong Rice well-known to many people, and it has also really boosted rice sales. According to reports, Uncle Zhao’s rice has sold more than 200,000 kilograms. It can be said that Peng Bo’s contribution here is not small.

In the Internet age, such miracles can always be created. An article, a video, a meme, or a game may bring a place or product to the forefront and produce unexpected effects. This is the charm of the eyeball era. However, we must also see that the competition is very fierce, it is not easy to get out of the circle, and many efforts have not produced the expected results.

The deputy director’s recommendation of Rice became popular, not necessarily because she majored in English as a level 8 student, nor because she was “too generous with her beauty”, nor because she has the status of a leading cadre. Objectively speaking, there are not a few people who want to meet these conditions. In essence, it is because of her sincerity and true feelings.

For example, the Northeastern dialect "Uncle Zhao" at the end of the English sentence makes netizens say "I have returned to the countryside from the British manor!" Such a contrast leaves a very deep impression on people, especially the Northeastern netizens feel extremely cordial. Captured the hearts of many people. If you act pretentious, pretend to be beautiful, and use routines, you may be drowned in the ocean of online videos.

For some time, cultural and tourism directors from various places have been trying their best to recommend hometowns and specialties, hoping to win traffic and support from netizens, thereby creating an Internet celebrity city. However, no matter how you try, sincerity and sincerity are the key. Only by truly putting your heart into it can you move others and gain happiness.

According to reports, after the video became popular, Peng Bo did not sleep a wink for almost two days and two nights, busy interacting with netizens. She said: I reply to all the comments myself, and I read almost every comment. I also want to let everyone feel the enthusiasm of us Northeasterners through this method of timely replying to comments.

The time in front of the camera is only a short period of time, but behind the scenes, we maintain it with sincerity. This can reflect the basic skills and the quality of a leading cadre.

We should maintain a tolerant attitude towards some innovations and attempts by leading cadres. Although she has a certain level of proficiency in English, it takes a certain amount of courage to actually appear on stage. Because I have to accept all kinds of scrutiny from netizens, I may face some rumors.

Admittedly, as some people said at the beginning, English has a limited audience in China, and it makes little sense to promote products in English. However, being a leading cadre must have such a pattern and vision. As the country opens wider and wider, and foreign inbound tourism becomes more and more popular, it is difficult to guarantee that Yuhong Rice will not become popular outside the Northeast, become popular all over the country, and become popular all over the world. It is understood that she once worked in the Foreign Affairs Office of Yuhong District Government, which shows that she has benefited from her work and opened up her working ideas.

The popularity of the female deputy director is a miracle in the Internet age, and it is also the result of the hard work of the parties involved. It can be seen that as long as you are in your position, plan your policies, and do more practical things, everyone will see it, and you can produce positive results. believes that in a place, with the blessing of the Internet celebrity director, it will drive the development of a local cultural tourism account, and the local competitiveness will rise to a higher level, benefiting more "Uncle Zhao".

(Source: Jimu News)

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