Intangible cultural heritage tours, ancient city tours, cultural and museum tours... As the National Day holiday enters its fourth day, "culture + tourism" is still the dominant "traffic password". Many "old objects" have produced new content in the collision with new business formats and new trends, unlocking new ways of opening. Various places have taken action, whether it is authentic cultural performances, experiential immersive interactions, or new attempts that integrate situational installation art and stage technology, they are all inseparable from the idea of "creating your own life according to the rules of the ancients" "face" is the core.
Intangible cultural heritage hotspots have become a tourism vane. After the "Beijing Central Axis" was included in the World Heritage List in July this year, it quickly became a tourist hotspot during the National Day holiday. Data on the eve of the holiday already showed that bookings for related attractions increased by 69% year-on-year. When people walk on Gulou Street, they feel the echo between the Bell Tower and the Drum Tower, and then go all the way south, passing by Jingshan, the Forbidden City, Tiananmen Square, Zhengyangmen... until the southern end of Yongdingmen, in this "city full of warmth and stories" In "Masterpiece of China's Ideal Capital Order", you can experience the majestic and solemn national ceremonial sites and bustling markets. You can not only appreciate the charm of Chinese culture, but also feel the joy of celebrating with the country.
New business formats have revitalized the old landscape. Taiyuan's tourism booking popularity increased by 47% year-on-year, entering the top ten popular holiday destinations; Shijiazhuang, Tianjin and other game filming locations are also experiencing a new wave of popularity - driven by the domestic game "Black Myth: Wukong", game filming locations are in Attention during this holiday continues to rise. Lianyungang Huaguo Mountain , Jinan Lingyan Temple , Turpan Flame Mountain and other places have issued a "Destiny Man Recruitment Order" early. As long as the games stipulated in the scenic spots are met, If you meet customs clearance requirements, you can enjoy discounts such as free tickets. Taking games as a guide, virtuality shines into reality.
New technology makes traditional art within reach. During the National Day, the floating stage built by Hangzhou by the West Lake became an "Internet celebrity check-in point". Performances of Shaoxing opera, Kunqu opera and folk music are continuously performed here. The spectacle after nightfall is full of modernity. The large screen above the business district is split in two from the middle, revealing the air corridor behind. The visual special effects of the large screen are connected with the transparent The corridors complement each other to form a beautiful aerial stage. No wonder netizens have expressed that "Hangzhou really understands Chinese romance" and "I look forward to seeing traditional performances more often." This amazing encounter may become a new starting point for more young people to enter theaters and concert halls.
Young people flocked to the "old place". During this holiday, state guesthouses, which once mainly provided official receptions, have also been sought after by the post-2000 generation. In the first week of September, the search volume for "state guesthouse" increased by nearly 10% year-on-year, and the number of comments increased by 29%. Among users who booked state guesthouses in various places, "post-00s" accounted for nearly 20%. Some people say that "staying in the State Guesthouse feels like staying in a history museum", while others think that "staying in the State Guesthouse is more about experiencing the history and cultural heritage." In order to respond to the enthusiasm of young people, state hotels in various places have also launched national style experience activities. Wearing Hanfu, eating local authentic food, experiencing traveling through time and space, and talking about the past with historical celebrities, etc., so that everyone can also have an experience in the "old hotel" New experiences.
Culture and tourism have brought many people’s “poetry” and “distance” to a perfect two-way journey during this holiday. Now, more than 99% of the 1,557 national-level intangible cultural heritage projects across the country have relatively stable new media accounts and content, allowing traditional Chinese culture to be integrated into our lives in a younger way. The in-depth cultivation of fertile cultural soil in various places has ignited the public's enthusiasm for travel, and has also made tourism a process for people to understand Chinese culture and enhance their cultural confidence. As contemporary people repeatedly connect with the stories and histories behind scenic spots, more new cultural content will inevitably be produced to embrace our new era and continue to satisfy our yearning for a better life.
(Text丨Translation Editor丨Zhao Jing)
Source: CCTV News
