According to online platform data, as of 20:20 on the 3rd, the 2024 National Day box office (including pre-sales) exceeded 1.2 billion yuan. In order to support the National Day holiday, various localities have allowed consumers to participate in various movie-watching activities that benefit the people and benefit the people by issuing movie-viewing subsidies and movie consumption coupons. At the same time, the theater also enhances the audience's movie-watching experience through themed atmosphere layout, cultural experience activities and other measures.
During the National Day, in conjunction with the cultural consumption season that benefits the people, Beijing will issue a 10 million yuan movie viewing subsidy, covering more than 250 theaters in Beijing, and is expected to benefit nearly one million people. In addition, Shanghai has also launched the 2024 "Music Movie Shanghai" movie coupon event. The joint ticket purchasing platform will issue movie coupons with a total value of 45 million yuan, ranging from the eleventh to the end of the year, covering all commercial theaters in Shanghai and is expected to be available. Benefiting more than 1.5 million moviegoers.
Major theaters in Beijing, Guangzhou and other places have also improved the audience’s movie-watching experience through themed atmosphere layout, discounted services, cultural experience activities and other measures. At the same time, the audience needs of various types of films are analyzed, and screenings are scientifically arranged to meet the audience's viewing needs.
Cai Min, the person in charge of a movie studio in Beijing: In addition to the bustling atmosphere of the National Day, some comprehensive elements were refined based on the scenes of each film. I hope it can give the audience some sense of integrated atmosphere besides watching movies.
Hainan: The integration of culture and tourism unleashes the consumption-driving role of “movie+”
During the National Day, many people choose to travel with family and friends. At tourist destinations, watching a movie while visiting has become a way for many people to enjoy their holiday time. One of the options. As a popular tourist destination, many theaters in Hainan have innovated movie viewing models to unleash the consumption-driving role of "Movie+" and stimulate cultural and entertainment consumption.
During the National Day, many tourists came to Hainan’s specialty cinemas to watch the latest National Day movies.
Movie-watching tourist Liu Mingqi: In addition to watching movies here, I also experienced their singing and ordering services. I think this model is great and very fashionable.
As the film industry continues to develop and mature, film-related consumption has expanded to catering, entertainment and other fields, and has become an important part of the film industry, meeting people's needs to experience a diversified lifestyle, and also driving the development of the industry.
Liu Wei, Executive Vice President of Mangrove Cultural Tourism Operation and Management Group: Throughout the National Day holiday period, the booking rate for our 25 private rooms was close to 90%. If you want to break away from the traditional movie theater where you just eat popcorn and watch a movie, you can listen to a folk song before watching the movie here. During the movie, you can have a party while eating. Breaking through the spatial sense of the original traditional movie theater, making the theater more diversified.
(Correspondents Xu Panpan, Ji Lele, Zhao Xuezhen, Zhang Yilang, Sansha TV)
