Our reporter Zhang Jingchao reported from Beijing that on September 30, the 2024 National Day schedule officially started. Different from the previous National Day movies that played the leading role, this year’s National Day film and television market has added a new category of

Reporter Zhang Jingchao from Beijing reported

was included in the recommended list of micro-short dramas for National Day released by the Network Audiovisual Department of the State Administration of Radio and Television on September 29, including "I Opened a Supermarket on the Long March Road", "This World Is What You Want", "Dali Village Superman" and other 29 films Micro-short plays were selected, covering themes and themes such as revolution, history, national security, cultural inheritance, rural revitalization, and contemporary cities. They actively sang the main theme of the times, conveyed the warm and simple national conditions, and used colorful themes, small but beautiful stories, The relaxed and passionate emotions and the "short, practical and new" tone help the National Day multi-part propaganda and create a strong atmosphere for the 75th anniversary of the founding of the People's Republic of China.

As a film and television schedule with Chinese market characteristics, the National Day schedule has always been highly related to the main theme and gift theme. Data from the Beacon Professional Edition shows that since 2014, half of the ten National Day box office champions have featured theme themes and gift themes. Among them, the 2021 National Day box office champion " Changjin Lake " is not only the box office champion of the period , is also the box office champion in Chinese film history in 2021 and even so far. In addition, a reporter from "China Business News" noticed that among the top ten films in the box office list of Chinese film history so far, there are three films with main themes and gift themes.

The success of these films at the market level means that the above-mentioned themes have high potential to be explored in the fields of culture, publicity, and commerce. But at the same time, reporters noticed that since last year, many movies with main themes and gift themes have received good reviews, but their market performance has been unsatisfactory, with very few box office exceeding 1 billion yuan. For example, the box office of " Sky King " was 850 million yuan, the box office of " Volunteer Army: Heroes Attack " was 868 million yuan, the box office of " Moscow Operation " was 664 million yuan, and the box office of " Peacekeeping Riot Team " was 511 million yuan Yuan.

In this context, trying new content expressions may open up new ideas for main themes and gift themes. For the micro-short dramas that have emerged in the past two years, under the trend of quality, they are also seeking to make breakthroughs in subject matter. Among them, the 5-episode micro-short drama "I Opened a Supermarket on the Long March Road" created by October 5th Film and Television is scheduled to premiere on Douyin platform on October 1. The play was directed by the Beijing Municipal Radio and Television Bureau and was selected as a key online literary and art project in the "Beijing Audiovisual" in 2024. It was also highly recommended in the National Day film list of micro-short dramas released by the State Administration of Radio, Film and Television.

Lingling, the chief producer of "I Opened a Supermarket on the Long March Road" said: "I have been thinking about the leading companies in long-form dramas such as "The Love of Mountains and Rivers", "大江大河" and "My Fathers and Me", and the short-form dramas include " Escape from the British Museum " But there are too few. We hope to produce micro-short plays with main themes every year to prove that micro-short plays can include content formats of various themes."

was published by the Internet on August 30 last year. Directed by user Jianbing Guozai and starring Sister Xia and Jianbing Guozai, the self-created online mini-series "Escape from the British Museum" was launched on multiple platforms such as Bilibili Danmaku.com and Douyin. Most of the content at the time was a counterattack. As far as the market of micro-short dramas with themes such as "God of War" and "Boss" is concerned, the play not only opened up the exploration of high-quality products in the industry, but also proved the possibility of combining micro-short dramas with main themes and new mainstream themes.

"I told the team that we can't compete with the theme theme, and we can't compete with the big scenes. The production cost of this project is 3 million yuan. There is no way to compare with the two or three billion yuan spent on movies. We don't have that much money. We The scenes cannot be compared to theirs. What we can do is to see the big from the small and present the Long March people one by one." Lingling said, "Older audiences already have feelings about the Long March, but young audiences need to see these contents more. , 'Every generation has its own Long March, and every generation has its own responsibilities.' The mission of the Red Army is to sacrifice for our present, and our mission needs to be remembered well and not forgotten, so I hope that young people will read it. ."

" We have been committed to making short plays high-quality and want to make short plays that are innovative, conceptual and high-quality. We have a goal that 20%-30% of the projects every year will promote the development of the industry and enhance the pattern of short dramas. Among them, there are explorations of various new types of short plays, and the theme theme is one of them. "The creative team of October 5th Film and Television said, "As a producer of short dramas, we have always had a sense of mission. The long dramas include " Love of Mountains and Seas" and "Dajiang Dahe", and the movies include " Me and My Motherland" "My Fathers and Me", "My My Hometown", and "Changjin Lake". We need to explore more and better main theme skits. This year happens to be the 90th anniversary of the Long March. We feel it is very meaningful to do a short play with the theme of the Long March.”

(Editor: Wu Qing Review: Li Zhenghao Proofreader: Zhai Jun)