Hollister, a subsidiary of the abercrombie & fitch group, has launched a new music project "feel good fest music scene". The project is committed to bringing different styles of musicians full of charm to young people full of personality and freedom through live performances and American trendy fashion attitudes. scene and convey the youthful energy of Hollister. On the eve of National Day, hollister held the first domestic "feel good fest music live" at the box in Beijing. As an annual project carefully planned by Little Seagull, this time we team up with the new generation of original musicians Jiao Maiqi, Dark Girl Ding Si and DJ Cavin to bring powerful performances. We encourage more young people to experience the charm of live music while unlocking diversity. Dress up to show your true self.
Hollister's "feel good fest music scene" aims to seek musicians who are in line with the brand concept to create a stage together. The invited musicians have outstanding achievements in their personal professional fields, and are consistent with the authenticity and originality of their works. Seagull maintains the same original intention. The strength of the new generation of original musicians comes to the first fgf event, bringing personal original popular representative works "My Name", "I Want to See You Today Too" and "Goodbye, La La La Boy". Ding Si, a hip-hop singer-songwriter who stood out from the talent show, supported the dynamic stage with his unique stage and music style. DJ Cavin's music content takes into account classic American retro culture and cutting-edge contemporary pop culture. It uses multiple music styles to wow the stage and create a carnival atmosphere.
As one of the representative brands of global youth fashion, hollister is committed to bringing the most authentic music scene to consumers everywhere through live performances and conveying the feel-good spirit of Little Seagull. The feel good fest was born to deliver positive energy and promote the mental health of teenagers. At the same time, we use the power of music to attract more young people, use music to capture wonderful moments, use clothing to leave beautiful memories, and be the most authentic self. The music scene chose the box youth center in Beijing as the venue for the first stop in China. In addition to offline close interaction with consumers, the brand also conducted live broadcasts on its official platform. We hope to extend the pleasant atmosphere of this event to the experience of consumers and future consumers throughout the year. Whether you are in person or in front of the screen, you can feel the vitality from Little Seagull.
The idea of "feel good fest music scene" originated from the music festival and fundraising event called 'the challenge' held every year by Hollister's parent company, Abercrombie & Fitch, at its headquarters in Columbus, Ohio. The campaign works to reduce stereotypes about mental health issues and create more equitable mental health opportunities. hollister hopes to present a vibrant brand vision to consumers: "Let your outfit capture your shining moment! Wear hollister and live authentically." We encourage every customer to release their personal charm and join Little Seagull to share this source. The sunshine, vitality, freedom and purity of Southern California.
Abercrombie & Fitch, the brand of the same group, has comprehensively upgraded its brand image. With "getaway" as its core concept, it aims to advocate a life attitude that withdraws from busy urban life and pursues freedom and leisurely life. a&f officially announced that actor Li Xian will become the brand spokesperson on September 12 this year, and released a new autumn and winter image blockbuster "Free Now". The tacit collision and integration between the brand and Li Xian jointly present consumers with a life aesthetic of "freedom and now".
