Recently, the 2024 Quanzhou City Cultural Tourism Micro-Shorts Key Project Collective Launch and the Closing Ceremony of the Cultural Tourism Micro-Short Creation Training Course were held at the Zhenwumiao Film and Television Culture Industrial Park in Fengze District. Six cultu

Recently, the 2024 Quanzhou City Cultural Tourism Micro Short Drama Key Project Collective Launch and the Cultural Tourism Micro Short Drama Creation Training Course Closing Ceremony were held at the Zhenwumiao Film and Television Culture Industrial Park in Fengze District. Six cultural tourism micro short dramas announced the collective launch . According to the person in charge of the Municipal Culture and Tourism Bureau, this move is not only to promote project creation, but also to deeply explore and display Quanzhou’s cultural tourism. It is a concrete practice that takes culture as the core and uses art to convey the charm of the place.

Quanzhou Evening News social media reporter Wang Jinzhi Correspondent Chen Yuyi Ye Yazhao text/picture

The six cultural and tourism micro-shorts that were launched are: "People" "The Office", "Minority Girls", "Grandma's Beef Shop" "Bare land!" "Youth", "Counting the Stars and Singing" and "Falling in Love with Mr. Mermaid".

"The Human Office" allows gods to enter contemporary Quanzhou and help ordinary people who come to express their wishes to solve the confusion of life and find the correct path in life. The five independent but interrelated stories integrate Quanzhou culture, modern life, social hot spots and humanistic sentiments, and convey profound themes in a relaxed and humorous narrative style.

"Minority Girl" mainly tells the story of Xiao Ai, a cultural and travel video blogger. In an incident, Xiao Ai was lucky enough to be helped by sunshine boy Li Xiang in time, and their fate began. Xiao Ai made a video together with the old landlady after she suffered from Alzheimer's disease, and unexpectedly it became an instant hit. However, as her number of fans continued to increase, Xiao Ai was accidentally harmed by online violence. Li Xiang stepped forward again and helped Xiao Ai calm down the storm. As a result, the relationship between the two developed further. They went in both directions, continued to work hard, and were full of love for life.

"Minority Girls" poster

"Grandma's Beef Shop" is an original gourmet mini-series that focuses on beef shops that can be found everywhere in Quanzhou, seeking to better showcase the local customs and regional characteristics of southern Fujian.

"Bare Land!" "Young Man" is a short drama with the theme of youth adventure, which vividly shows how young Li Guangdi and his friends bravely faced challenges and grew into heroes in turbulent times. The story incorporates elements of Quanzhou's intangible cultural heritage and world cultural heritage, and combines the development of tourism culture to lead the audience into an adventure journey full of courage and wisdom.

"Bare land!" "Youth" poster

"Counting the Stars and Singing" tells a series of ridiculous stories that little people encounter in the process of pursuing their dreams. Yu Baosheng, a young man from a small town, loves singing and hopes to become a singer one day. However, he has never learned to sing systematically. He is rejected all the way while pursuing his dream, but he is never discouraged and vows to leave the small town to pursue his dream of becoming a star. There are hardships and tears. This is where the dream journey begins.

"Counting the Stars and Singing" poster

"Falling in Love with Mr. Mermaid" is a work focusing on the protection and promotion of Fujian's ocean and coastline culture. The main line of the story revolves around Yang Anni, a frustrated young woman in the city, who accidentally rescues a mysterious mermaid - Lan on Windmill Island. Since then, Anne has been embroiled in a bitter battle over beach development rights. She works hand in hand with Lan to protect the rights and interests of the islanders and the natural environment of Windmill Island. At the same time, she explores a green tourism development model featuring "Mermaid" to help villagers get rid of poverty and become rich.

"Falling in Love with Mr. Mermaid" poster

The person in charge of the Municipal Culture and Tourism Bureau said that Quanzhou is not only a film and television shooting location with beautiful mountains and sea scenery, but also a rich and rich cultural resource for film and television themes.Today, the integrated development model of "film and television + culture and tourism" is taking root in Quanzhou and growing vigorously.

136 new film and television companies have been added in three years

A summary of the 2024 Quanzhou Cultural Tourism Micro-Short Drama Creation Training Course was also conducted at the event site. It is reported that from September 11 to 13, the Municipal Bureau of Culture and Tourism and the Municipal Radio, Film and Television Association jointly held the 2024 Quanzhou Cultural Tourism Micro-Short Drama Creation Training Course and the "New Perspectives in Short Drama" creation full-process course. This training class invites experts from the State Administration of Radio, Film and Television, CCTV professional teachers, and directors and producers who have been shortlisted for projects recommended by the State Administration of Radio, Film and Television to give lessons, providing comprehensive teaching from policy, planning, screenwriting, directing, and production, thereby promoting micro-short films. The drama integrates with traditional culture, tourism resources, and offline economy. A total of 50 creative staff from the city's integrated media centers and film and television program production institutions participated in the training. The cultural and tourism micro-short drama projects "The Night Before the Patrol" and "Baseball Boys" were also signed on site.

The person in charge of the Municipal Culture and Tourism Bureau introduced that in the past three years, our city has actually added 136 new film and television companies, with an increase of investment of more than 1 billion yuan. Quanzhou film and television companies have invested in and shot 13 projects in Quanzhou, with a cumulative investment of 780 million yuan. Five TV series with Quanzhou elements have been broadcast on CCTV, and Quanzhou's film and television industry is booming. This year, our city implemented the "Drama Tour Quanzhou" micro-short drama creation plan and planned to promote the production of a number of high-quality cultural tourism micro-shorts in Quanzhou. Five projects including "Human Office" won the provincial bureau's "Travel with Micro-Shorts" "Special fund support for creative production.

Follow the film and television to visit the beautiful scenery of Quanzhou

Since this year, the State Administration of Radio and Television has deployed the creation task of "traveling with micro-short dramas", and Quanzhou City has also launched the "Drama Tour Quanzhou" cultural tourism micro-short drama creation plan. According to the "Drama Tour Quanzhou" cultural tourism micro-short drama creation plan, various regions have launched a series of excellent film and television works with local characteristics, which not only enriched online audio-visual content, but also effectively promoted cultural tourism consumption and led to a number of tourist attractions. "Out of the circle" has formed a new model of "film and television + cultural tourism" that can be copied and promoted.

"Tourists can follow the footsteps of the protagonists in film and television dramas to visit the beautiful scenery around Quanzhou and experience different cultures, making travel more interesting and meaningful." The person in charge of the Municipal Culture and Tourism Bureau said that through vivid stories and scene settings, film and television dramas, Let the audience have a strong sense of involvement and yearning for the filming location and the products in the play, thereby stimulating the audience's desire to experience and consume on the spot. Behind the phenomenon of "a drama makes a city popular" is the deep integration of the cultural industry and the tourism industry, which will help enhance the city's popularity and reputation, and drive the local tourism economy and consumer market.

Recently, the 2024 Quanzhou City Cultural Tourism Micro Short Drama Key Project Collective Launch and the Cultural Tourism Micro Short Drama Creation Training Course Closing Ceremony were held at the Zhenwumiao Film and Television Culture Industrial Park in Fengze District. Six cultural tourism micro short dramas announced the collective launch . According to the person in charge of the Municipal Culture and Tourism Bureau, this move is not only to promote project creation, but also to deeply explore and display Quanzhou’s cultural tourism. It is a concrete practice that takes culture as the core and uses art to convey the charm of the place.

Quanzhou Evening News social media reporter Wang Jinzhi Correspondent Chen Yuyi Ye Yazhao text/picture

The six cultural and tourism micro-shorts that were launched are: "People" "The Office", "Minority Girls", "Grandma's Beef Shop" "Bare land!" "Youth", "Counting the Stars and Singing" and "Falling in Love with Mr. Mermaid".

"The Human Office" allows gods to enter contemporary Quanzhou and help ordinary people who come to express their wishes to solve the confusion of life and find the correct path in life. The five independent but interrelated stories integrate Quanzhou culture, modern life, social hot spots and humanistic sentiments, and convey profound themes in a relaxed and humorous narrative style.

"Minority Girl" mainly tells the story of Xiao Ai, a cultural and travel video blogger. In an incident, Xiao Ai was lucky enough to be helped by sunshine boy Li Xiang in time, and their fate began. Xiao Ai made a video together with the old landlady after she suffered from Alzheimer's disease, and unexpectedly it became an instant hit. However, as her number of fans continued to increase, Xiao Ai was accidentally harmed by online violence. Li Xiang stepped forward again and helped Xiao Ai calm down the storm. As a result, the relationship between the two developed further. They went in both directions, continued to work hard, and were full of love for life.

"Minority Girls" poster

"Grandma's Beef Shop" is an original gourmet mini-series that focuses on beef shops that can be found everywhere in Quanzhou, seeking to better showcase the local customs and regional characteristics of southern Fujian.

"Bare Land!" "Young Man" is a short drama with the theme of youth adventure, which vividly shows how young Li Guangdi and his friends bravely faced challenges and grew into heroes in turbulent times. The story incorporates elements of Quanzhou's intangible cultural heritage and world cultural heritage, and combines the development of tourism culture to lead the audience into an adventure journey full of courage and wisdom.

"Bare land!" "Youth" poster

"Counting the Stars and Singing" tells a series of ridiculous stories that little people encounter in the process of pursuing their dreams. Yu Baosheng, a young man from a small town, loves singing and hopes to become a singer one day. However, he has never learned to sing systematically. He is rejected all the way while pursuing his dream, but he is never discouraged and vows to leave the small town to pursue his dream of becoming a star. There are hardships and tears. This is where the dream journey begins.

"Counting the Stars and Singing" poster

"Falling in Love with Mr. Mermaid" is a work focusing on the protection and promotion of Fujian's ocean and coastline culture. The main line of the story revolves around Yang Anni, a frustrated young woman in the city, who accidentally rescues a mysterious mermaid - Lan on Windmill Island. Since then, Anne has been embroiled in a bitter battle over beach development rights. She works hand in hand with Lan to protect the rights and interests of the islanders and the natural environment of Windmill Island. At the same time, she explores a green tourism development model featuring "Mermaid" to help villagers get rid of poverty and become rich.

"Falling in Love with Mr. Mermaid" poster

The person in charge of the Municipal Culture and Tourism Bureau said that Quanzhou is not only a film and television shooting location with beautiful mountains and sea scenery, but also a rich and rich cultural resource for film and television themes.Today, the integrated development model of "film and television + culture and tourism" is taking root in Quanzhou and growing vigorously.

136 new film and television companies have been added in three years

A summary of the 2024 Quanzhou Cultural Tourism Micro-Short Drama Creation Training Course was also conducted at the event site. It is reported that from September 11 to 13, the Municipal Bureau of Culture and Tourism and the Municipal Radio, Film and Television Association jointly held the 2024 Quanzhou Cultural Tourism Micro-Short Drama Creation Training Course and the "New Perspectives in Short Drama" creation full-process course. This training class invites experts from the State Administration of Radio, Film and Television, CCTV professional teachers, and directors and producers who have been shortlisted for projects recommended by the State Administration of Radio, Film and Television to give lessons, providing comprehensive teaching from policy, planning, screenwriting, directing, and production, thereby promoting micro-short films. The drama integrates with traditional culture, tourism resources, and offline economy. A total of 50 creative staff from the city's integrated media centers and film and television program production institutions participated in the training. The cultural and tourism micro-short drama projects "The Night Before the Patrol" and "Baseball Boys" were also signed on site.

The person in charge of the Municipal Culture and Tourism Bureau introduced that in the past three years, our city has actually added 136 new film and television companies, with an increase of investment of more than 1 billion yuan. Quanzhou film and television companies have invested in and shot 13 projects in Quanzhou, with a cumulative investment of 780 million yuan. Five TV series with Quanzhou elements have been broadcast on CCTV, and Quanzhou's film and television industry is booming. This year, our city implemented the "Drama Tour Quanzhou" micro-short drama creation plan and planned to promote the production of a number of high-quality cultural tourism micro-shorts in Quanzhou. Five projects including "Human Office" won the provincial bureau's "Travel with Micro-Shorts" "Special fund support for creative production.

Follow the film and television to visit the beautiful scenery of Quanzhou

Since this year, the State Administration of Radio and Television has deployed the creation task of "traveling with micro-short dramas", and Quanzhou City has also launched the "Drama Tour Quanzhou" cultural tourism micro-short drama creation plan. According to the "Drama Tour Quanzhou" cultural tourism micro-short drama creation plan, various regions have launched a series of excellent film and television works with local characteristics, which not only enriched online audio-visual content, but also effectively promoted cultural tourism consumption and led to a number of tourist attractions. "Out of the circle" has formed a new model of "film and television + cultural tourism" that can be copied and promoted.

"Tourists can follow the footsteps of the protagonists in film and television dramas to visit the beautiful scenery around Quanzhou and experience different cultures, making travel more interesting and meaningful." The person in charge of the Municipal Culture and Tourism Bureau said that through vivid stories and scene settings, film and television dramas, Let the audience have a strong sense of involvement and yearning for the filming location and the products in the play, thereby stimulating the audience's desire to experience and consume on the spot. Behind the phenomenon of "a drama makes a city popular" is the deep integration of the cultural industry and the tourism industry, which will help enhance the city's popularity and reputation, and drive the local tourism economy and consumer market.