Home > entertainment > On the eve of the Mid-Autumn Festival, "Crazy Young Brother" promoted the sale of "Hong Kong high-end mooncakes" in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales.

On the eve of the Mid-Autumn Festival, "Crazy Young Brother" promoted the sale of "Hong Kong high-end mooncakes" in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales.

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On the eve of the Mid-Autumn Festival, "Crazy Young Brother" promoted the sale of "Hong Kong high-end mooncakes" in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong.

Meicheng mooncakes have huge sales. However, after multiple verifications, although it has registered relevant trademarks in Hong Kong, it has no physical stores in Hong Kong and the actual operator is a Guangzhou company. As public opinion ferments, many details such as the origin and quality of Meicheng mooncakes have been questioned. Careful netizens discovered that Meicheng mooncakes were previously only sold for 59 yuan for three boxes on platforms such as Taobao and Pinduoduo. After being sold by "Three Sheep", the prices were completely changed and priced at 169 yuan for three boxes.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - LujubaMeichengli Taobao store removed mooncakes

Eric Tsang was questioned about the mooncake incident in the Hong Kong Miss Finals

On September 16, netizens inquired and found that the "Meichengli Taobao Flagship Store" under Hong Kong Meicheng has removed all mooncake products, Douyin official flagship store It is still for sale, but a large number of videos on the account have been deleted, leaving only a promotional video for the press conference in July 2023.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba It is understood that in early September this year, Hong Kong famous artist Eric Tsang introduced and recommended Meicheng mooncakes to Crazy Big Brother Yang during a live broadcast, saying that "this gift is very good". Regarding Little Yang, "They all know it in Hong Kong. Hong Kong Meicheng sells a box offline for 700 yuan," and did not deny it.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba During the Miss Hong Kong finals on September 15, someone mentioned this matter to Eric Tsang. As soon as the word mooncake was mentioned, Eric Tsang’s face changed slightly and he pretended not to hear. He quickly turned on the microphone and fled the scene, ending the interview.

Meicheng mooncake manufacturer responded:

There is no legal requirement that Hong Kong brands cannot be produced in the mainland.

According to the Daily Economic News, reporters visited Guangzhou Meicheng on-site. In response to the recent online public opinion, the relevant person in charge of the company's human resources department reported to The reporter showed the company's registered trademark in Hong Kong and said that the company had registered its brand in Hong Kong in 2019. It is now helpless to encounter such a thing.

Obviously, Meicheng mooncakes, which have the status of "Hong Kong brand", are indeed produced in the mainland.

In this regard, the above-mentioned person in charge did not deny it. He also said: "(Internet questions) Why do we register a company in Hong Kong and then produce in the mainland? I believe that there is no legal provision in that says I cannot register a brand in Hong Kong. Produced in the mainland, right? If you think there is anything wrong with this, you can also come up with some relevant laws and regulations," said Liu Kai, an intellectual property and entertainment law attorney at Beijing Zhongwen (Changsha) Law Firm. Trademark protection is territorial, and trademarks registered overseas do not have automatic legal effect within the country.

Liu Kai introduced that, for example, the Meicheng mooncakes sold in the "Crazy Little Yang Brother" live broadcast room mislead consumers into thinking that they are products produced in Hong Kong through packaging and promotion, but the actual place of production is in Guangzhou or Foshan, which may be suspected of false advertising and fraudulent consumption. who.

According to Jiupai News, lawyer Chen Zhen from Henan Zejin Law Firm also expressed similar views: If the origin of the product does not match the advertising and physical identification, it may constitute fraud, and consumers have the right to demand corresponding compensation.

He also said that Internet celebrities, as middlemen, should also bear legal responsibility if the goods they carry are suspected of being counterfeit or exaggerated and false.

Huadu District Market Supervision Bureau:

Whether it involves "false propaganda" needs to be verified

It is reported that Guangzhou Meicheng's registered place is located in Shiling Town, Huadu District, Guangzhou City. According to relevant information from Tianyancha, Guangzhou Meicheng Food Co., Ltd., the brand operator of "Hong Kong Meicheng Mooncakes", was established in April 2019 with a registered capital of 10 million yuan. The legal representative, manager, and director are all Zhang Shaodeng, headed by Zhang Shaodeng. , Zhang Shaodeng and two natural persons jointly hold shares.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba According to Guangzhou Daily, on the evening of the 15th, the latest response from the Huadu District Market Supervision Bureau pointed out that after paying attention to the situation on September 13, the bureau immediately conducted an inspection on the company involved, Guangzhou Meicheng Food Co., Ltd. In response to the public concerns about "whether it is registered in Hong Kong" and "whether it is a Hong Kong brand", the company provided the commercial registration information of Hong Kong Meicheng Food Group Co., Ltd. registered in Hong Kong and issued the business registration information of Hong Kong Meicheng Food Group Co., Ltd. Relevant certificates for the trademarks "meisun", "Meicheng" and "Hong Kong Meicheng Mooncakes" are also provided, as well as documents such as the trademark use authorization between the company and Hong Kong Meicheng Food Group Co., Ltd.

Regarding the issue of whether "false propaganda" is involved, because it involves a wide range of areas, the company involved and the delivery company (Hefei Sanzhiyang Network Technology Co., Ltd.) belong to different regions, and cross-regional verification requires coordination with multiple local regulatory authorities. Huadu The District Market Supervision Bureau will speed up the verification progress, handle the matter in accordance with laws and regulations, and respond to the concerns of the public and media in a timely manner.

"Make a Friend" responded to Meicheng Mooncakes refunding one and paying three:

Pay the compensation as soon as possible after the holiday

At around 12:00 on September 16, the Weibo @make a friend live broadcast room released "Instructions on the Compensation Issues of "Hong Kong Meicheng Mooncakes" " stated that regarding the compensation issue for the "Hong Kong Meicheng Mooncakes" we promised on the evening of September 13, consumers reported in the past two days that the "refund one and compensate three" payment has not yet arrived. Please rest assured that our compensation process is in progress. Since all user information needs to be statistically verified, and it is the Mid-Autumn Festival holiday, this process will take some time. We will complete the "advanced compensation" as soon as possible after the festival to ensure that all compensation payments are returned to the accounts of all consumers who purchased mooncakes.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba The statement said, "There is feedback from consumers that when consulting our customer service, the customer service mentioned that some situations are not applicable to compensation. We would like to apologize for the trouble caused to everyone. This is because our previous customer service training was inadequate. In place, some customer service colleagues conveyed wrong information when facing consumer inquiries. We declare again: All users who purchased 'Hong Kong Meicheng Mooncakes' in the Make a Friend live broadcast room will receive indiscriminate compensation. "

Previously, in response to the doubts caused by Meicheng mooncakes, Luo Yonghao said in a live broadcast that consumers who bought Meicheng mooncakes in the "Make a Friend" live broadcast room will get one refund and three indemnity. In response to this matter, "Make a Friend" previously responded to the media saying, "The brand is registered in Hong Kong and produced in Guangzhou. It has not been concluded whether it is suspected of publicity violations and is still being verified. If the origin of the product does not match the publicity and physical identification, arrangements will be made Corresponding compensation. "

Source: Chengdu Commercial Daily Comprehensive 21st Century Economic Report, Daily Economic News, Guangzhou Daily, etc.

Reporting materials, rights protection channel: download the "Morning Video" client in the application market, search "Help" for one-click access; Or add reporting customer service on WeChat: xxcbcsp; or call the hotline 0731-85571188. If you need content cooperation, please call the government and enterprise service desk at 19176699651.

On the eve of the Mid-Autumn Festival, "Crazy Young Brother" promoted the sale of "Hong Kong high-end mooncakes" in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong.

Meicheng mooncakes have huge sales. However, after multiple verifications, although it has registered relevant trademarks in Hong Kong, it has no physical stores in Hong Kong and the actual operator is a Guangzhou company. As public opinion ferments, many details such as the origin and quality of Meicheng mooncakes have been questioned. Careful netizens discovered that Meicheng mooncakes were previously only sold for 59 yuan for three boxes on platforms such as Taobao and Pinduoduo. After being sold by "Three Sheep", the prices were completely changed and priced at 169 yuan for three boxes.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - LujubaMeichengli Taobao store removed mooncakes

Eric Tsang was questioned about the mooncake incident in the Hong Kong Miss Finals

On September 16, netizens inquired and found that the "Meichengli Taobao Flagship Store" under Hong Kong Meicheng has removed all mooncake products, Douyin official flagship store It is still for sale, but a large number of videos on the account have been deleted, leaving only a promotional video for the press conference in July 2023.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba It is understood that in early September this year, Hong Kong famous artist Eric Tsang introduced and recommended Meicheng mooncakes to Crazy Big Brother Yang during a live broadcast, saying that "this gift is very good". Regarding Little Yang, "They all know it in Hong Kong. Hong Kong Meicheng sells a box offline for 700 yuan," and did not deny it.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba During the Miss Hong Kong finals on September 15, someone mentioned this matter to Eric Tsang. As soon as the word mooncake was mentioned, Eric Tsang’s face changed slightly and he pretended not to hear. He quickly turned on the microphone and fled the scene, ending the interview.

Meicheng mooncake manufacturer responded:

There is no legal requirement that Hong Kong brands cannot be produced in the mainland.

According to the Daily Economic News, reporters visited Guangzhou Meicheng on-site. In response to the recent online public opinion, the relevant person in charge of the company's human resources department reported to The reporter showed the company's registered trademark in Hong Kong and said that the company had registered its brand in Hong Kong in 2019. It is now helpless to encounter such a thing.

Obviously, Meicheng mooncakes, which have the status of "Hong Kong brand", are indeed produced in the mainland.

In this regard, the above-mentioned person in charge did not deny it. He also said: "(Internet questions) Why do we register a company in Hong Kong and then produce in the mainland? I believe that there is no legal provision in that says I cannot register a brand in Hong Kong. Produced in the mainland, right? If you think there is anything wrong with this, you can also come up with some relevant laws and regulations," said Liu Kai, an intellectual property and entertainment law attorney at Beijing Zhongwen (Changsha) Law Firm. Trademark protection is territorial, and trademarks registered overseas do not have automatic legal effect within the country.

Liu Kai introduced that, for example, the Meicheng mooncakes sold in the "Crazy Little Yang Brother" live broadcast room mislead consumers into thinking that they are products produced in Hong Kong through packaging and promotion, but the actual place of production is in Guangzhou or Foshan, which may be suspected of false advertising and fraudulent consumption. who.

According to Jiupai News, lawyer Chen Zhen from Henan Zejin Law Firm also expressed similar views: If the origin of the product does not match the advertising and physical identification, it may constitute fraud, and consumers have the right to demand corresponding compensation.

He also said that Internet celebrities, as middlemen, should also bear legal responsibility if the goods they carry are suspected of being counterfeit or exaggerated and false.

Huadu District Market Supervision Bureau:

Whether it involves "false propaganda" needs to be verified

It is reported that Guangzhou Meicheng's registered place is located in Shiling Town, Huadu District, Guangzhou City. According to relevant information from Tianyancha, Guangzhou Meicheng Food Co., Ltd., the brand operator of "Hong Kong Meicheng Mooncakes", was established in April 2019 with a registered capital of 10 million yuan. The legal representative, manager, and director are all Zhang Shaodeng, headed by Zhang Shaodeng. , Zhang Shaodeng and two natural persons jointly hold shares.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba According to Guangzhou Daily, on the evening of the 15th, the latest response from the Huadu District Market Supervision Bureau pointed out that after paying attention to the situation on September 13, the bureau immediately conducted an inspection on the company involved, Guangzhou Meicheng Food Co., Ltd. In response to the public concerns about "whether it is registered in Hong Kong" and "whether it is a Hong Kong brand", the company provided the commercial registration information of Hong Kong Meicheng Food Group Co., Ltd. registered in Hong Kong and issued the business registration information of Hong Kong Meicheng Food Group Co., Ltd. Relevant certificates for the trademarks "meisun", "Meicheng" and "Hong Kong Meicheng Mooncakes" are also provided, as well as documents such as the trademark use authorization between the company and Hong Kong Meicheng Food Group Co., Ltd.

Regarding the issue of whether "false propaganda" is involved, because it involves a wide range of areas, the company involved and the delivery company (Hefei Sanzhiyang Network Technology Co., Ltd.) belong to different regions, and cross-regional verification requires coordination with multiple local regulatory authorities. Huadu The District Market Supervision Bureau will speed up the verification progress, handle the matter in accordance with laws and regulations, and respond to the concerns of the public and media in a timely manner.

"Make a Friend" responded to Meicheng Mooncakes refunding one and paying three:

Pay the compensation as soon as possible after the holiday

At around 12:00 on September 16, the Weibo @make a friend live broadcast room released "Instructions on the Compensation Issues of "Hong Kong Meicheng Mooncakes" " stated that regarding the compensation issue for the "Hong Kong Meicheng Mooncakes" we promised on the evening of September 13, consumers reported in the past two days that the "refund one and compensate three" payment has not yet arrived. Please rest assured that our compensation process is in progress. Since all user information needs to be statistically verified, and it is the Mid-Autumn Festival holiday, this process will take some time. We will complete the "advanced compensation" as soon as possible after the festival to ensure that all compensation payments are returned to the accounts of all consumers who purchased mooncakes.

On the eve of the Mid-Autumn Festival, 'Crazy Young Brother' promoted the sale of 'Hong Kong high-end mooncakes' in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. - Lujuba The statement said, "There is feedback from consumers that when consulting our customer service, the customer service mentioned that some situations are not applicable to compensation. We would like to apologize for the trouble caused to everyone. This is because our previous customer service training was inadequate. In place, some customer service colleagues conveyed wrong information when facing consumer inquiries. We declare again: All users who purchased 'Hong Kong Meicheng Mooncakes' in the Make a Friend live broadcast room will receive indiscriminate compensation. "

Previously, in response to the doubts caused by Meicheng mooncakes, Luo Yonghao said in a live broadcast that consumers who bought Meicheng mooncakes in the "Make a Friend" live broadcast room will get one refund and three indemnity. In response to this matter, "Make a Friend" previously responded to the media saying, "The brand is registered in Hong Kong and produced in Guangzhou. It has not been concluded whether it is suspected of publicity violations and is still being verified. If the origin of the product does not match the publicity and physical identification, arrangements will be made Corresponding compensation. "

Source: Chengdu Commercial Daily Comprehensive 21st Century Economic Report, Daily Economic News, Guangzhou Daily, etc.

Reporting materials, rights protection channel: download the "Morning Video" client in the application market, search "Help" for one-click access; Or add reporting customer service on WeChat: xxcbcsp; or call the hotline 0731-85571188. If you need content cooperation, please call the government and enterprise service desk at 19176699651.

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