On the first day of the Mid-Autumn Festival holiday, many citizens went shopping at the Zhuoyue Center in Futian District at night. Shenzhen Special Economic Zone Daily reporter Yang Haohan photo
Shenzhen News Network September 16, 2024 (Shenzhen Special Economic Zone Daily reporter Cao Song Hua Zhichao) Yesterday, the first "Greater Bay Area Animation and Game Festival" held at the Shenzhen Convention and Exhibition Center was crowded with people. Many cool popular cosplayers and top trendy players will appear, and a variety of high-energy interactive performances such as live card competitions and e-sports exhibitions will be staged in turn, focusing on being fun, good-looking, and easy to buy.
“What’s particularly interesting is the Mid-Autumn Festival Garden Party, which is like traveling through the ‘dimensional wall’.” Ms. Sun, a citizen, and her friends were wearing anime and traditional costumes respectively, holding up their mobile phones to take photos and check in in the exhibition hall, and had a great time.
As the market enters the peak consumption season of "Golden Nine and Silver Ten", multiple debuts, first shows, first exhibitions, and many first stores have successively appeared in Futian. On the first day of the Mid-Autumn Festival, at a newly opened Sichuan cuisine store in Shenzhen in Futian Coco Park, customers waiting to enter the store formed a long queue, and it took at least an hour to wait for a seat. The relevant person in charge of Coco Park's promotion department said that since August, the mall has successively opened four brand stores nationwide and in Shenzhen, with customer traffic increasing by 10% year-on-year. It is expected that the popularity will continue to be strong during the Mid-Autumn Festival and National Day.
In the Futian Central Business District, people are coming and going in the Shenzhen PAFC Mall located in Ping An Financial Center. In September this year, more than 20 new retail brands have launched one after another, covering many first stores of affordable luxury women's clothing, fashion accessories and lifestyle brands across the country and South China. During the festival, shopping malls simultaneously launched group purchases, exchanges, full discounts and other forms to bring benefits to consumers.
Closely following the cultural connotation and traditional customs of the Mid-Autumn Festival, Futian's major business districts have set off a folk craze, promoting the in-depth integration of "culture + consumption" and "culture + tourism", and holding Mid-Autumn themed concerts, garden parties, theme markets, A series of activities such as exhibitions and dance performances not only create a strong festive atmosphere, but also promote the gathering of people in the business district, increase consumption and promote tourism. "We have given away nearly a thousand Mid-Autumn Festival lanterns today." A staff member of the Shixia Times Square Service Center said that the activity of guessing lantern riddles and winning gifts held by the mall was very popular. On the first day of the Mid-Autumn Festival holiday, the mall's customer flow reached more than 30,000 The number of visitors increased by 47.8% compared with usual times.
On the first day of the Mid-Autumn Festival holiday, at Futian Xinzhou Yangji Commercial Plaza, the Fubao Street 2024 Mid-Autumn Festival Gala was successfully held. With the theme of "Hetao Landscape·Fubao Reunion" as the theme, it brought together songs, dances, drums, acrobatics, folk music, Crosstalk and other art forms bring dual visual and auditory enjoyment to the audience. Residents gathered in small groups to guess lantern riddles, admire flower lanterns, enjoy the magical night view of the city on the clear water and cloud bridge, and experience traditional folk projects such as sugar painting, blowing sugar figures, making mooncakes, facial makeup, lanterns, and kneading dough figures. Feel the charm of intangible cultural heritage and festival culture. In addition, in order to further stimulate consumption potential, this event has linked up with many business districts in the jurisdiction to help merchants promote business through various consumption-promoting measures such as issuing more than 1,000 gift certificates and displaying new car models. At the event site, citizens enjoyed consumption, and the passenger flow in the business district increased by 41% compared with normal times, driving the sales volume in the business district to increase by 22% year-on-year.
It is understood that Futian District has carefully planned a series of cultural activities for the Mid-Autumn Festival and National Day "Double Festival Fun Day in Futian". This series of activities will last until mid-October, covering more than 100 exciting cultural, artistic and consumer activities, promoting the integrated development of Xuanwen travel merchants and fully unleashing the vitality and charm of Futian Central Cultural District.
(Shenzhen Special Economic Zone Daily)
