Digital creativity is magical, culture and technology are innovative and blended, traditional intangible cultural heritage is glowing with new colors, and cultural boutiques are gathered together... On September 20, the 13th Chongqing International Cultural Industry Expo (hereina

Digital creativity is magical, culture and technology are innovatively blended, traditional intangible cultural heritage is glowing with new colors, and cultural boutiques are gathered together... On September 20, the 13th Chongqing International Cultural Industry Expo (hereinafter referred to as Chongqing Cultural Industry Expo) will be held at Chongqing International Expo The North Exhibition Hall of the Center was officially opened.

This is not only a grand event for "exposing culture", but also a scene for "competing creativity". Exhibitors from embassies and consulates of Germany, Belarus, Pakistan, Japan, Australia, Togo, Ghana, Senegal, the Philippines and other countries, many domestic provinces and cities such as Guangdong and Hebei, as well as multiple cultural industry clusters and districts and counties in Chongqing Organizations will appear on the same stage to present a cultural feast to the audience.

Chongqing’s cultural pioneers made their debut

This year’s Chongqing Cultural Expo has the theme of “Promoting the Yangtze River Culture and Sharing a New Quality of Life” and the purpose of “exchange, transaction and integration”. The offline exhibition area is about 25,000 square meters, and it is the first innovative launch. The "Yangtze River Culture" themed exhibition hall was opened.

The exhibition hall is mainly divided into "eight exhibition areas", namely the "New Chongqing New Communication" exhibition area, "Bookish Chongqing" exhibition area, "Creative Chongqing" exhibition area, "Light and Shadow Chongqing" exhibition area, "Fun Chongqing" exhibition area, and "Beneficial Travel to Chongqing" exhibition area. ” exhibition area, the “National Cultural Tourism Consumption Demonstration City” theme exhibition area, and the “Yangtze River Culture and Art Bay Area” theme exhibition area outline the rising scene of the vigorous development of Chongqing’s cultural industry cluster.

For example, the "New Chongqing New Communication" exhibition area focuses on the city's mainstream media such as Chongqing Daily, First Eye News, Hualong.com, Upstream News, Western International Communication Center, Chongqing Evening News, etc., to strengthen the construction of the all-media communication system and shape mainstream public opinion. The new pattern has achieved phased results in continuously improving communication, guidance, influence, credibility and comprehensive strength on a global scale.

The scene of the 12th Chongqing Cultural Expo (data map)

The "Bookish Chongqing" exhibition area focuses on the new achievements of Chongqing Publishing Group, Chongqing Xinhua Bookstore Group, and Chongqing Science Popularization Group, including key books, award-winning books, and best-selling books published in recent years. Books, as well as the "Publishing Industry ERP" project, "Safe Reading Cloud" project, "Tianjian Qisu English Smart Cloud Platform" project, etc.

"Creative Chongqing" exhibition area focuses on the new achievements, new cultural innovations and new developments of Chongqing Cultural Industry Investment Group, Chongqing China Three Gorges Museum, Chongqing Hongyan Revolutionary History Museum, including the "Riverside Concert" cultural IP, Chongqing Art University Market, No. 85 Creative Mansion, and three themed series of cultural and creative products: "Hongyan Exclusive IP Product Series", "Hongyan Culture and Technology Integration Series" and "Hongyan Characteristic Education Brand Derivatives Design Series".

In addition, the "Light and Shadow Chongqing" exhibition area showcases the achievements of First Eye News in building an all-media communication system, as well as the filming of "The Founder", "Commander Wang Liang", "990,000 Hugs", "Happiness is Coming" and the production led by Chongqing Film Group Movies such as "1942", "Changjin Lake", "Captain of China", and "Lost Orphan"; the "Fun Chongqing" exhibition area showcases game publishing, digital culture, etc.

See the shining civilization of the Yangtze River

Entering the site of this Chongqing Cultural Expo, the concentrated presentation of Yangtze River culture is another highlight.

For example, the organizing committee of this year’s International Cultural Expo, in conjunction with Visual Chongqing, created the Yangtze River Culture Photography Exhibition “A Grand Picture of the Yangtze River”, which demonstrated the high-quality development of the Yangtze River Economic Belt with great momentum. During the exhibition, the organizer will also launch the "Thousands of Photographers Taking Photos for Cultural Expo" event, and set up rich bonuses and gifts to attract audience interaction.

The construction achievements of the Yangtze River National Cultural Park are fully demonstrated in the exhibition. For example, Dianjiang, with the theme of "Hometown of Peony, Healthy Dianjiang", showcases peony products from Kaizhifeng Tourist Area, Bago Suji, a nationally rated A-level tourist attraction, and traditional Chinese medicine products from Xiancao Garden Traditional Chinese Medicine Cultural Tourism Area. , Dianjiang Art Dragon Horn Sculpture, Dianjiang Ba People Sipping Wine, etc.; Dazu Stone Sculpture is the highlight, showing the inheritance and development of Dazu Stone Sculpture art since the Tang and Song Dynasties, and through the reproduction of the scene of "Black Myth: Wukong", the Dazu Stone Sculpture The integration of classic statues and game characters allows the audience to experience the fantasy and shock of the virtual world.

Site of the 12th Chongqing Cultural Expo (data map)

Construction of Yangtze River National Cultural Parks (Chongqing Section) such as Banan, Beibei, Dadukou, Fengdu, Jiangbei, Jiulongpo, Liangping, Nan'an, Shapingba, Wanzhou, and Yubei Districts and counties within the scope also use rich cultural and creative products, intangible cultural derivatives, cultural and tourism integrated products, etc., through "each has its own beauty" exhibition to jointly demonstrate Chongqing's cultural undertakings of "beauty, beauty and beauty" and a new look for the prosperity and development of cultural industries.

In addition, this Chongqing Cultural Expo also brought together more than 20 national-level intangible cultural heritage project exhibitors along the Yangtze River, bringing nearly 1,000 pieces (sets) of national-level intangible cultural heritage products, as well as more than 2,000 products from 54 intangible cultural heritage studios. Thousands of pieces (sets) of intangible cultural heritage products fully demonstrate the beauty of the intangible cultural heritage in the Yangtze River Basin.

"Culture+" stirs up youthful vitality

uses "Culture+" methods and scenes to meet the cultural consumption needs of audiences of all ages, which is also a highlight of this Chongqing Cultural Expo.

For example, this CIIE innovatively introduced the Chongqing audition for the "Honor of Kings" national competition, attracting more than 500 contestants. There will be more young people watching and cheering at the scene.

The scene of the 12th Chongqing Cultural Expo (data map)

At the same time, the Organizing Committee of this CIIE organized the Shengshi Hanfu Competition, inviting nearly 100 groups of Hanfu performance teams to bring wonderful Hanfu performances and competitions to the audience. ; Chongqing Creative Designers Association will also hold various activities such as "IP licensing" and "IP sharing" to organically link creativity with young people's lives.

In addition, this Chongqing Cultural Expo also attracted exhibitors from many domestic provinces and cities such as Guangdong and Hebei, as well as embassies and consulates from Germany, Belarus, Pakistan, Japan, Australia, Togo, Ghana, Senegal, and the Philippines. "Culture +" gatherings will promote cultural exchanges and mutual learning.

Upstream news reporter Qiu Jinyi Photography Zhang Jinqi