As the first day of the Mid-Autumn Festival holiday comes to an end, the box office results for the first day of the Mid-Autumn Festival have also been released. The final box office on September 15 was set at 126 million. The top three movies are "Wild Child", "Avenge the Past"

With the end of the first day of the Mid-Autumn Festival holiday, the box office results for the first day of the Mid-Autumn Festival have also been released. The final box office on September 15 was set at 126 million. The top three movies are " wild child ", " avenged " and "'s determination to run away ". None of them have grossed over 100 million.

In this year's Mid-Autumn Festival, Yin Ruoxin, a young director who directed " My Sister ", collaborated with Wang Junkai to bring a new film "Wild Child"; there is also female director Yin Li's film "Runaway" which adapted the story of a 50-year-old aunt's self-driving trip. "Determination"; the comedy "Big Scene " created by the "Comedy Competition" team and "Avenging Shame" by Qiao Shan, Ma Li, Bao Beier and other veteran comedians are also scheduled for this schedule. But so far, no movie has been able to arouse people's attention and discussion.

performed poorly at the box office.

had a box office of 368 million on the first day of the Mid-Autumn Festival in 2023. On that day, the two movies " Solid as a Rock " and " Ex 4: Young Marriage " contributed 210 million at the box office. In the end, "Sturdy as a Rock" took in 1.35 billion at the box office, and "The Ex 4: Young Marriage" also took in 1.012 billion at the box office.

This year’s Mid-Autumn Festival looks a bit bleak. Currently leading the 2024 Mid-Autumn Festival box office is the movie "Wild Child" starring Wang Junkai and Deng Jiajia, which is adapted from real events. This film focuses on the group of "children in social difficulties" and tells a warm story about "family". However, the box office of this movie has not exceeded 100 million in the three days since its release. Maoyan's predicted box office is 291 million. This is also the only and Maoyan movie among the Mid-Autumn Festival movies that has a box office forecast of over 100 million.

In addition, whether it is the comedy "A Shame" starring Qiao Shan and Bao Beier, or "The Determination to Run Away" starring Jiang Wu, Yong Mei, Wu Qian and others, which is also adapted from a real-life story, its performance at the box office Very average.

There is still no shortage of good films online

Although the box office performance is not good, there are still many high-quality films when you go to the cinema during the Mid-Autumn Festival. Among the films currently being released in theaters, many of them have been rated high by the audience on the Douban platform. .

The documentary film "The Sinking of the Lisbon Maru", which commemorates the great feats of Chinese fishermen, was released in early September and received a high score of 9.3 on Douban! Released at the end of August, the Thai movie "Grandma's Grandson" based on a family story also has a good reputation of 8.9 points.

In addition, the 3D version of " The Wandering Earth 2", which is currently being re-released, is also a long-awaited big screen work for many "ball fans". There is also the animated movie "Transformers: Origins" which is also called by fans as the best movie in the Transformers series in recent years.

Two major reasons for poor box office

Although the films in the Mid-Autumn Festival cover drama, comedy, family, suspense, disaster, thriller, animation and other types. However, there are still two major unfavorable factors that caused the Mid-Autumn Festival to fail to become a box office hit.

On the one hand, the Mid-Autumn Festival holiday is very short, resulting in a lack of competitive films in the schedule. Whether imported or domestically produced, the entire Mid-Autumn Festival film series lacks actors or IPs with box office appeal. More big-budget movies are more willing to be scheduled in the earlier summer period or later in the National Day period, so that audiences have more time to enter the cinema.

On the other hand, during the Mid-Autumn Festival holiday, people are more willing to choose to return home to accompany their families or go on short trips, and movies have become a relatively low choice. It can be seen that there has been a significant increase in travel and tourism related data during this year's Mid-Autumn Festival holiday.

After the Mid-Autumn Festival holiday, the next important node in the film market will soon be ushered in - the National Day schedule.There are currently a number of blockbusters scheduled to be released during the National Day. After the tepid summer and Mid-Autumn Festival releases, will there be any out-of-the-box movies released by then?

The above data are all from Maoyan Movie Professional Edition

Xiaoxiang Morning News reporter Wu Chengding

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