Huatu Education, the leading public examination company,
was hotly discussed by netizens due to indecent content.
related topics were on the hot search
. Recently,
users reflected on social media the slogan of
Huatu Education Class.
"If you don't work hard,
your daughter may be held by her peers;
If you work hard, you will hold the daughter of your peers."
It is a gimmick, with indecent content and distorted values
There are "objectification of women" and "consumption of women"
This
reporter interviewed Huatu Education
The relevant person in charge of Huatu Education said:
"The incident has been reported to the leadership in time, and
the advertisement was offline as soon as possible. ".
The source of the picture exposed by netizens: Southern Metropolis Daily
html On September 13, Huatu Education released a statement on its official Weibo saying that after investigation, the so-called "bad advertising" content posted online was attributed to a company teacher named Zhang (female) on September 7. ) The inappropriate Internet jokes that I quoted on my teaching ppt are not the company’s advertising. The company deeply apologizes for the adverse social impact caused by this matter.Huatu Education stated that it has ordered the person involved, Zhang, to make an in-depth inspection and deal with him seriously in accordance with the company's relevant regulations. We sincerely thank the public for their supervision. The company will take this opportunity to further strengthen the review and control of teaching content to ensure that similar problems will not occur again.
It is worth noting that Huatu Education did have a case of advertising and marketing “overturning” before.
In 2020, the slogans hung on the streets by Huatu Education Yingshan Branch in Huanggang City, Hubei Province caused widespread controversy. The slogan said, "If you are admitted to the civil service, you will be able to guide your career and choose your wife."
At that time, some people in the industry pointed out that relevant departments could not condone the propaganda of training institutions such as "If you are admitted to the civil service, you will be guided by your country, and your wife will be chosen by you." After all, on the one hand, this type of propaganda is suspected of being vulgar and false; on the other hand, it is stigmatizing the civil service. This also serves as a warning to latecomers that they should strictly control advertising standards and standardize promotional terms. This is not only responsible for the candidates, but also responsible for their own image and the market, and they cannot be tolerated wantonly.
It is reported that Huatu Education was established in 2001. Its main business covers the recruitment and examination training of various talents such as civil servants, institutions, teachers, etc. It is an established giant in public examination training. In 2011, Huatu completed its shareholding reform and attempted to enter the capital market. In September 2012, Huatu Education carried out listing guidance and registration, but in the following years, Huatu Education has never been successfully listed.
After a series of operations such as moving to New Third Board , two unsuccessful backdoor listings, independent listing, and moving to the Hong Kong Stock Exchange, Huatu Education has attempted IPOs 5 times over a period of 8 years but failed. In September 2019, Huatu Education once again attempted a backdoor listing and became the largest shareholder of Shanding Design with 750 million yuan. In May 2020, the company's securities abbreviation was changed from "Shanding Design" to "Huatu Shanding". In July last year, Huatu Shanding officially announced the expansion of its vocational education business, marking that Huatu Education's tortuous road to listing may have entered the final stage.
Netizen comments
Source: Daily Economic News, Huatu Education Weibo, Southern Metropolis Daily, Netizen Comments
