Financial Associated Press, September 14 (Editor Shi Zhengcheng) The 39-year-old Portuguese football player Cristiano Ronaldo ushered in a new personal record this week - the first person on the planet with a total number of social media followers exceeding 1 billion. The statist

Financial News Agency, September 14th (Editor Shi Zhengcheng) 39-year-old Portuguese football player Cristiano Ronaldo ushered in a new personal record this week - the first person on the planet to have a total of more than 1 billion social media followers. . The statistical caliber of

includes meta’s instagram and facebook, Musk’s x and alphabet streaming media platform youtube, as well as Chinese social media Weibo and Kuaishou .

(Source: Ronaldo social media)

Obviously, there cannot be 1 billion independent followers here, because many people will follow him on multiple platforms. At the same time, robot accounts are also a common problem on major platforms, but this Still a remarkable achievement. Paolo Pescatore, social media expert at

pp Foresight, exclaimed "this is a staggering number" and believed that media and brands would pay close attention to this development. Pescatore also said: " further emphasizes the fundamental changes taking place in the media industry, demonstrating the ability to reach new, younger audiences through technology ".

Breaking the convention of commercial value

Generally speaking, it is extremely difficult for football players to maintain their careers until the age of 39. On this basis, the commercial value is still increasing, which highlights the gold content of this achievement.

According to statistics from the British media BBC, c Ronaldo 's achievements in the field of social media can be described as cliff-like. His old rival Messi has a total of 623 million fans (of course, there are also reasons why the player himself is quite "Buddhist"). Taylor Swift, who is enough to make U.S. presidential candidates nervous, has a total of 574 million fans. Internet celebrity bloggers who rely on traffic cannot compete with Ronaldo for . For example, the "world's number one Internet celebrity" mrbeast has a total of 543 million fans across the entire network.

(Source: bbc) In addition to its very high popularity, operation is also a very important part of

.

c Luo's key boost to reaching 1 billion fans was the newly opened YouTube account last month. After posting 37 videos in 3 weeks, the account has more than 60 million subscribers.

Ronaldo’s YouTube videos so far consist mainly of conversations between him, his wife Georgina, and former colleague Rio Ferdinand.

Ronaldo's team is very aware of the preferences of platform users, and all content is specifically tailored for English-speaking audiences - even if Ronaldo speaks Spanish or Portuguese when filming, the videos are usually dubbed in English . Coupled with brightly colored thumbnails, this is a symbol of a mature operations team behind it.

It is worth mentioning that Ronaldo's commercial value still has room for further expansion - at least he can open a tiktok/Douyin account.

continues to set records

As a professional player, Ronaldo is still setting new records on the football field. Last week he also became the first player in football history to score 900 goals in a top professional league.

The new achievements of social media also point directly to another number: income.

According to the global sports athlete income rankings released by Forbes this year, c Ronaldo ranked first in the world with 260 million US dollars.. In addition to the US$200 million annual salary for playing football in Saudi Arabia and the tens of millions of US dollars in historical back wages paid by Juventus , the rest are placements from a series of advertisers, including sports brands, health food, and wearable technology products. wait.

(Source: Forbes)