Shandong Yujie’s talk show has become an exciting domestic entertainment industry, and it continues to grow. Korean entertainment next door is not to be outdone. Just yesterday, the Korean girl group New Jeans secretly held a live broadcast behind the company's back, demanding fa

Shandong Yujie’s talk show has brought domestic entertainment to life and continues to grow.

The Korean entertainment group next door is not to be outdone. Just yesterday, the Korean girl group New Jeans secretly held a live broadcast behind the company’s back, demanding fair treatment, and finally celebrated their success.

Five little girls “live broadcasted” their fight against the company. The story behind this was also very exciting.

popular girl group sues the company during live broadcast?

Let me first introduce to my family members New Jeans, a girl group that has a live broadcast.

This is a new girl group launched in 2022 by ador, a label of Korean entertainment company hybe. There are five members in total. The sisters are all very young, the oldest is in 2004 and the youngest is in 2008.

hybe is a company that is certainly familiar to those familiar with Korean entertainment. The famous Bulletproof BTS and Seventeen, a boy group that has been very popular in the past two years, are both owned by this company.

is backed by a large company. Although New Jeans has only debuted for two years, it has developed strongly and is considered a popular girl group among the fifth-generation girl groups. It has a music source that is out of the industry, and even has a high-end collaboration.

Such a young and popular girl group should be the target of the company's promotion.

But in last night’s live broadcast, the members publicly accused the company and said that they had encountered workplace bullying in the company. What’s going on?

Yesterday’s live broadcast was not too long. Let me highlight the key points for you:

First of all, the girls talked about the reason for starting the live broadcast. It was because they had communicated with hybe representatives but it was not smooth. , so this method was chosen.

Their appeal and purpose of starting the live broadcast is to hope that their former producer Min Xizhen can return to Adore to continue operating New Jeans.

For this former leader, they also called hybe an "inhumane" company.

At the same time, they also talked about the workplace bullying in the company during the live broadcast.

First of all, some time ago, their private information (videos, medical records, etc.) about their trainee days was leaked. They found the company, but the company did not take any positive measures. Instead, their representative Min Xizhen was fired.

The second is that they are isolated from other people in the same company.

A member hanni shared an incident in hybe company. While doing makeup, she met other groups from the same company and the agent of this group. Her sister greeted them politely, but was asked by the agent to "ignore" She” doesn’t let her own members say hello.This kind of treatment makes them feel panic and dissatisfaction.

The new representative given to them by the company made them feel insecure, and the directors and teams they had worked with before would also face replacement. Under such circumstances, they couldn't bear it and chose to live broadcast to challenge hybe.

I hope Min Xizhen can come back, and I hope Hybe will stop interfering in the development of new jeans.

They finally gave the company a 14-day processing period during the live broadcast.

What can I say? The sisters are really brave, but can their demands really be realized?

Hybe’s statement today is obviously a negative answer.

Because Min Xizhen is not a nobody, her sisters are just incidental victims of this high-level power struggle.

In other words, when they still choose to stand with Min Xizhen during the live broadcast, the result is already doomed.

Parents quarrel, they want a mother?

Another key figure in this turmoil, Min Xizhen, is a "strange person" who has witnessed the ups and downs of Korean entertainment and capital.

Her artistic career so far can be roughly divided into three stages: rise - return to the palace - fired .

In the beginning, Min Xizhen was just a graphic designer who joined SM Entertainment and worked diligently in the company. Unexpectedly, she couldn't contain her talent, and the various creative designs she made for the company's artists became more and more shining. Shi was promoted to creative director and has done out-of-circle styling for many of his artists.

The most classic one is the white T-shirt and denim look of Girls' Generation's "gee", which creates a refreshing youthful feeling in the y2k style.

and f(x)'s "Pink Tape". The retro cassette is pink and matched with the members' black and white looks. It looks eye-catching and fashionable, and it directly won Min Hee Jin the German Red Dot Design Award.

So during the SM period, Min Xizhen changed the formulaic style of Korean idols in the past with excellent creativity and experimental art direction methods.

However, life as a cow horse is not easy. Min Xizhen said that after she became a director of SM, she sometimes had to participate in four or five music video shootings a month, which made her physically and mentally exhausted.

So in 2019, Sister Zhen simply left SM and went to a rival company, Hybe (formerly known as Big Hit Music). At this point, she began to prepare for the company's first girl group, which was named "Min Xizhen Girl Group" by the media.

Unfortunately, we encountered a special period at that time, and the "Min Xizhen Girl Group" failed to debut as planned. At the end of 2021, hybe established a new independent subsidiary ador, and made Min Xizhen the representative director.Under her arrangement, the girl group newjeans finally debuted on August 1, 2022!

For the group Nai Hong, Min Xizhen also worked hard to sell it. The "Cool with You" MV was shot in two versions, starring Zheng Haojuan from "Squid Game". In the B version, Tony Leung Chiu-wai was also invited to act together.

In the end, newjeans lived up to expectations, quickly became popular, and won many awards such as Mama. It is said that in 2023 alone, it earned Ador more than 110 billion won in revenue.

Also in 2023, something big happened in the Korean entertainment industry - hybe acquired the shares of Lee Soo Man and , becoming SM's largest shareholder in advance!

At that time, there was news that Hybe would send Min Xizhen to manage SM affairs after the acquisition.

All of a sudden, netizens were so excited to read cool articles that they all moved their small benches and prepared to watch the drama "Xi Fei Returns to the Palace"!

Unexpectedly, what we ushered in was not a story about the heroine’s revenge, but a sadomasochistic eight-point episode about “Who should take care of the newjeans if their parents get divorced?”

In April this year, the long-hidden conflict broke out. Hybe suddenly accused Min Hee-jin and another management of wanting to "seize power" and wanted to spin off Ador. After an investigation, Hybe asked Min Hee-jin to resign as CEO of Ador.

hybe claimed to have discovered an "ador internal document", which formulated a strategy to turn the company into an empty shell.

But Min Xizhen refused.

hybe said she was "seizing power" and she dissed the other girl's group who had just debuted for plagiarizing Newjeans. Both parties focused on avoiding the most important and taking the easy, but no one was going to make things easier for the other.

once even rose to the level of metaphysics. Hybe issued a statement saying that Min Xizhen was guided by a shaman in handling important matters of the company and leaked the personal information of job applicants.

Min Xizhen held a press conference and broke down in tears: "I originally wanted to die, but how could I separate from Newjeans? My heart aches when I think of this!"

His parents fought, and Newjeans' fate was widely watched.

Fans are also divided into two groups. Some people think that Min Xizhen is the weak one in front of hybe and is often marketed as a "crazy woman" by the other party. Another group of people mock her as "Aunt Min" and feel that the success of Newjeans is inseparable from hybe. huge investment.

Just like this, while breastfeeding the child, Concubine Zhen also won the battle - at the end of May, the court ruled that Min Xizhen's application for a false sanction to prohibit the exercise of voting rights was agreed to by Hybe. In other words, Min Xizhen can continue to serve as CEO of ador, Concubine Zhen Hold on!

If hybe wants to fire her without a shareholder vote, it will need to pay a fine of 20 billion won.

The result was that Newjeans was left out in the cold. As early as May, parents of some members broke the news that Bang Si Hyuk often ignored Newjeans, and it was embarrassing for the children to be ignored.

According to the content revealed by newjeans live broadcast, Hybe still requires Min Xizhen to provide planning content for newjeans’ future activities within two months while the dispute continues. Therefore, they continue to work hard for their dreams and hope that the problem can be resolved as soon as possible.

But they didn’t expect that on August 27, Min Xizhen was suddenly fired! They only found out the news after watching the news!

The children who collapsed could only live broadcast without telling the company. However, the video was deleted three hours after it was released, and some of their music videos were also removed from the shelves.

There is currently no news from Concubine Zhen, but many people suspect that Concubine Zhen is behind New Jeans’ live broadcast. This battle between parents quarreling seems to continue.

Is it destined to be sacrificed?

After understanding Min Xizhen’s melons, I know that the actions of several sisters to get Concubine Zhen back are basically impossible to achieve. The current situation of

new jeans is not good. Their ending has been written by other groups before Korean Entertainment.

In the first case, they failed to stand up and were left out by the company. They chose to hide , and the fans they accumulated slowly lost. Being hidden in the snow is a fatal blow to a regiment.

Take f(x), a girl group that many people disagree with, as an example. Although Sulli quit the group at that time, the four of them continued to act as a group and even held exclusive concerts for the group.

Originally fans thought that the storm had passed and f(x) could still look forward to a future with four members, but the group’s activities were interrupted by the company.

no longer produces records for f(x), and Min Hee Jin, who was in charge of the group at the time, was transferred to do album design for junior group Hong Beibei. Without an album, f(x) would not return, and f(x) was officially put into hiding.

Until 2019, Luna and Amber chose not to renew their contracts when their contracts expired. Later, Jessica Jung and Song Qian also chose not to renew their contracts after their contracts expired. All members of f(x) left SM completely. They did not disband but it was better than disbandment. .

And this is most likely the road that new jeans will take after being hidden.

In the second situation, embarked on the difficult road of termination of the contract.

did not want to be managed by hybe, and wanted to cooperate with Min Xizhen, so terminating the contract and reopening became the only way for New Jeans. But terminating a contract is never that simple.

The termination of Korean entertainment girl group fifty fifty’s contract last year attracted widespread attention.

These younger sisters are different from nj, who “chooses who to fight with when their parents fight.” After their debut, a song became a hit, and they asked to terminate their contract with the company just 7 months after their debut.

The sisters said it was the company’s fault, and they did not give them a clear settlement and even forced them to move when they were not healthy.

company representatives also came out to complain, and also released recording files, saying that these girls wanted to terminate the contract because they were seduced by others. He sold watches and cars to help the group debut. As soon as the song became popular, others wanted to pick peaches.

also instigated several girls to terminate their contracts, which he really didn’t understand.

The final result is that the appointment was settled smoothly, but the claims have also caught up. Several younger sisters were also scolded by Korean netizens as white-eyed wolves. It is still unknown whether they can resume activities.

It can only be said that after this battle, it is almost inevitable that newjeans will fall from the first echelon of the Fifth Generation Group.

This may be good news for other five-generation girl groups that are fiercely competitive. So who of the remaining five-generation girl groups can reach the top?

ive has the topic of Zhang Yuanying. Although he has been scolded for his strength and only his appearance, the popularity has always been high, but the last time he returned, he was zero.

is backed by SM's aespa and is currently on tour. However, the biggest problem of this group is that there are no fans. However, when they returned in June, their music performance was very good, which can be regarded as a good start in the first half of the year.

As for lesserafim, I went to Coachella, and the opening scene can only be described as tragic. However, I just won an award recently, and with hybe as my backing, I am very likely to become the company's next favorite after this incident.

As for (g)i-dle, the only creative group in the fifth generation, the lyrics of other songs after their previous hit song "Tomboy" have caused controversy. But the bigger problem we face is that the contract of Tian Xiaojuan, who is responsible for the creation of Wali, is about to expire.

As for ity, if jyp cannot provide better packaging, it will be difficult for the group that has been in the industry for five years to make another breakthrough. It depends on their return in October.

In fact, several fifth-generation groups with good momentum basically have their own shortcomings. It is a pity that the most likely newjeans before.

e sister’s conclusion

I have seen many people saying that the behavior of this group of sisters to open a live streaming company is stupid. From the perspective of a social animal who has been tortured by working, it is indeed quite stupid.

You, an employee of the company, have imposed a "14-day" limit on your boss. What you are asking for is the impossible thing of letting Min Hee Jin come back. After a little bit of social beatings, what you want is to let the company treat you while the group is still hot. Good point.

But from the perspective of the sisters, for a group of little sisters with an average age of less than 20, the secondary idea of ​​wanting to fight the company on their own is not too outrageous.

As mediocre eaters, I can only wish them good luck. Maybe Zhen Fei has any big moves to make in the future?

Today’s topic is:

Do you think new jeans will be hidden?

Come and talk in the comment area~