Dongfang.com reporter Xiong Fangyu reported on September 12: "Three years ago, my colleagues and I launched a series of Strawberry Bear-themed products and marketing activities, turning Strawberry Bear, a villain with only one movie, into a popular character. A "heartthrob" with

Dongfang.com reporter Xiong Fangyu reported on September 12: "Three years ago, my colleagues and I launched a series of Strawberry Bear-themed products and marketing activities, turning Strawberry Bear, a villain with only one movie, into a A 'heartthrob' with personality. You may ask me, who will be the next 'popular star' after Strawberry Bear? My answer is - Stitch." Recently, Walt Disney Company Greater China Consumer Products The department launch conference was held at the Shanghai World Expo Center. Lin Jiawen, senior vice president and general manager of the Asia Pacific Consumer Products Department of The Walt Disney Company, revealed the news at a media sharing meeting.

Lin Jiawen said that Stitch is very popular among the "Z generation" and is nicknamed "Happy Alien Puppy" by netizens. His market appeal cannot be underestimated. Next year, the Stitch live-action movie "Lilo and Stitch" (tentative translation) will be released globally, which will definitely make this character's popularity even higher.

In fact, Disney’s movies such as “Inside Out 2”, “Deadpool and Wolverine” and “Aliens : Death Ship” launched this summer have achieved good results. Lin Jiawen also disclosed the latest developments and market planning of Disney, Pixar, Marvel, Star Wars , National Geographic and other brands. Including the three-year "'Strange' Is Simple" theme event starting from 2025, "Toy Story 30th Anniversary", Star Wars global fan celebration, etc.

The reporter saw at the scene that Snow White authorized Hanfu; a large number of IPs that are popular in the Chinese market, such as Mickey, Frozen, Strawberry Bear, and Deadpool, occupied prominent positions in the display area... In the past year, Disney has With a retail performance of US$62 billion, it continues to lead the global licensing industry.

Disney disclosed some data. In the past 12 months, one themed plush toy was sold in mainland China every 2 seconds; in the past three years, a series of themed marketing activities have promoted the retail sales of Stitch image-licensed products. Increased nearly 4 times; nearly 70 authorized partners have officially reached cooperation with Disney to carry out cross-border development business in the Asia-Pacific region...

Lin Jiawen said that nearly 70 partners in the Asia-Pacific region have officially launched cross-border business with us . Many Chinese brands have successfully entered markets such as Japan, South Korea and Southeast Asia.

It is reported that Disney is exploring the possibility of "going overseas" with more than 50 Chinese companies, covering categories such as clothing, toys, beauty, food, household products, etc., including many leading Chinese brands, such as Miniso and Bubbles Paomat , Balabala, Yadi electric vehicles, etc.

Looking to the future, Lin Jiawen said, “In the next five years, we hope to help more licensees enter the Asia-Pacific, and even European and North American markets."