At 1 a.m. on September 10, Apple’s 2024 autumn new product launch conference was officially held, at which the iPhone 16 series of mobile phones and new AirPods and Apple Watch products were released. On the same day, Apple’s official website showed that only iPhone 15 15 and 15

At 1 a.m. on September 10, the 2024 Apple autumn new product launch conference was officially held. At the conference, the iphone16 series of mobile phones and new airpods and apple watch products were released.

On the same day, Apple’s official website showed that only iPhone 15 and 15plus were on sale, and the iPhone 15pro series official website had been removed from the shelves.

Screenshot of Apple’s official website

Is the iphone15pro I just bought out of print? Apple customer service responded

According to Sino-Singapore Jingwei, Apple’s official customer service responded that because had just launched the 16 pro series of new products, the official website had removed the 15 pro series. If customers need it, they can go to offline direct stores to see if there are any. Not in stock.

Regarding whether the 15pro series will be put on the official website in the future, customer service said that there is no clear news yet. It is not yet certain whether the offline stores will replenish the inventory after the inventory is sold out. The information from the offline stores shall prevail.

Currently, in terms of price, Apple’s iPhone 16 and pro series are priced the same as the storage versions of the previous generation iPhone 15 and pro series. Pre-orders will be accepted at 8 pm on September 13 and will be released on September 20.

This action triggered heated discussions among netizens. Some netizens said, "I just bought the 15pro during 618 this year. Will it be out of print?" "Is it because I know that the 16 is not cost-effective and I am afraid that everyone will buy the 15pro, so I removed it from the shelves? "

In addition, the five colors of the newly released iPhone 16 were criticized by netizens as being like long johns and garbage bags. Topics such as #AppleColorColoringHaoUgly##AppleAutumnPantsColor# were once on the hot search. Some netizens ridiculed "What a cheap color" "The color scheme of the 15 is still more attractive." Some netizens said, "It doesn't matter if it's ugly or not, I need a mobile phone case anyway."

iphone16 is on sale, and many e-commerce companies have already launched discounts

With the release of new products, Apple sales on e-commerce platforms are also heating up. Various e-commerce companies have started to "amp up their tactics" at the beginning and launched preferential strategies that were originally reserved for major sales promotions.

"Apple's release of new products has always been a hot topic, and it is normal for e-commerce platforms to rush for the first launch, and this year is no exception." Zhuang Shuai, a special researcher at the e-commerce research center of NetEase and founder of Bailian Consulting, said.

At present, Tmall Applestore official flagship store has launched a reservation channel for new iPhone products; JD.com’s self-operated flagship store has also opened a reservation channel for the iPhone16 series; Suning.com offers a trade-in subsidy of up to 1,000 yuan for new iPhone products, and reservations have been fully opened in stores and apps.

What is different from the past is that this year, when Apple 16 goes on sale, many e-commerce companies have launched discounts that may only be available at major promotion nodes such as "Double Eleven" in previous years.

For example, the Tmall Apple Store official flagship store supports the entire iPhone 16 series in 24 interest-free installments for the first time during the new product launch period. JD.com has also launched a series of activities for Apple's new products. Purchase designated A+ member version iPhone16 and Apple Watch S10 on JD.com with price guarantees up to "Double Eleven". Add 49 yuan to designated models to get 1-year applecare+ and receive trade-in coupons of up to 1,500 yuan. rights and interests.

In addition, after the release of the new iPhone 16 series, the second-hand market also took action. Zhuanzhuan data shows that the number of Apple mobile phone recycling inquiries increased by 96% month-on-month, and the search volume increased by 101% month-on-month. Can

iphone16 start the replacement cycle?

After Apple launched the Apple Intelligence AI system this year, the industry is optimistic about the replacement momentum of Apple mobile phones driven by generative AI.

Investment bank wedbush previously reported that the iPhone 16 series will start the largest upgrade cycle in Apple’s history, . The initial shipments of the iPhone 16 series are expected to exceed 90 million units, exceeding the previous market expectations of 80 to 84 million units. Some 300 million iPhones worldwide have not been upgraded in more than four years, setting the stage for a huge surge in demand.

However, many analysts believe that it is difficult for iPhone 16 to start Apple's "super sales cycle" , because the incomplete form of Apple intelligence is not enough to attract consumers to pay, and the replacement cycle is still growing.

At the same time, other leading mobile phone manufacturers are also actively embracing AI. For example, in terms of AI large models, there are Huawei's Pangu large model, Honor 's magic large model, Samsung's 's Gaussian large model, oppo's Andes large model, vivo's Blue Heart large model, Xiaomi's 's milm, etc. . At the ifa exhibition, Honor also released the industry's first cross-application open ecological intelligent agent, Honor AI Agent, which will be commercially available on the next-generation flagship Honor magic7 series.

It can be seen that the leading manufacturers are gearing up to compete for the right to speak in AI mobile phones. This year, there is also homogeneous competition in the application of generative AI on mobile phones. Most of them are still focused on voice assistants, AI image recognition and retouching, and chatbots. If Apple does not have a more complete and differentiated AI solution, consumers still have many choices. .

Source: Chengdu Commercial Daily Comprehensive 21st Century Economic Report (Ni Yuqing Leichen), Sino-Singapore Jingwei, Public Information