At 1 a.m. on September 10, Apple’s new product launch conference arrived as scheduled, and the much-anticipated iPhone 16 series was officially released. Including iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro....

At 1 a.m. on September 10, Apple’s new product launch conference arrived as scheduled, and the much-anticipated iPhone 16 series was officially released. Including four models: iphone 16, iphone 16 plus, iphone 16 pro and iphone 16 pro max. The starting price of iPhone 16 is 5,999 yuan, and the starting price of iPhone 16 pro is 7,999 yuan. Pre-orders will be accepted at 8 pm on September 13 and will be officially released on September 20.

is different from last year’s Apple conference, which was called “the most disappointing to netizens”. The 2024 Apple autumn new product launch series entries have been dominating the hot searches before and after the conference - at the peak, before the Weibo hot search Half of ten are Apple content.

That morning, Cook posted on Weibo: "The iPhone 16 series is the most advanced iPhone we have ever built. Thanks to the Apple chip, it brings you a powerful experience at your fingertips and a longer battery Battery life and excellent performance. The new camera control function allows you to never miss any wonderful moments. "

According to the press conference, the iPhone 16 series is equipped with a18 series chips (a18 and a18 pro). It has adopted the world's first second-generation 3nm chip technology, making transistors smaller, faster and more energy efficient. Compared with the a16 bionic chip used in iPhone 15, the performance of the a18 series chips has been improved across generations, with CPU speed increased by up to 30% and GPU speed increased by up to 40%.

iphone 16 is the first mobile phone equipped with Apple's artificial intelligence, so the chips of the iPhone 16 series have also greatly enhanced AI performance. It is understood that Apple Intelligence requires a chip with extremely powerful computing power. It requires that the chip not only has the memory and bandwidth to accommodate and quickly run large models, but also has ultra-high energy efficiency.

To this end, the A18 series chips are equipped with a 16-core neural network engine optimized for running large generative AI models. The total system memory bandwidth has been increased by 17%, setting a new record since the birth of the iPhone. Through co-design with Apple Intelligence, the chip can use the generative AI model "quickly and efficiently".

In addition to the chip itself, Apple has also optimized the architecture around the chip, allowing the iPhone 16 to increase its sustained performance by up to 30% when playing games, and can play 3A games such as "Resident Evil 7" and "Assassin's Creed: Phantom".

So what functions will the Apple artificial intelligence equipped on the iPhone 16 series mobile phones achieve? According to the demonstration at the Apple conference, Apple Intelligence can allow users to create emoticons generated by artificial intelligence, which can be used to search for photos through keyword descriptions, such as "Girl dancing in a red dress", and it can generate summaries for emails, messages and notifications to help users prioritize notifications.

It is understood that the Apple Intelligence function will be launched in the US market first in October, in English-speaking countries (such as Australia, Canada, New Zealand, South Africa, the United Kingdom, etc.) in December, and in China, France, Japan, and Spain next year. Waiting places.

In addition, after the press conference, many netizens posted that "Apple's color matching is ugly", and the related entry reached the second place in Weibo's hot search. Netizens have commented: "It's too down-to-earth", "The color is like my grandma's long johns", "Actually, it's okay after looking at it for a long time, it looks a bit like a macaron"...

According to media reports, by searching Apple's official website, it was found that iPhone15 Only 15 and 15plus are on sale, and the official website of the iPhone 15 Pro series has been removed from the shelves.