Chinese film directors have begun to try to use domestic video generation large model technology to produce movie-level content. On September 9, Kuaishou announced the official launch of the "Keling AI" director co-creation plan. Nine well-known directors, including Li Shaohong,

Chinese film directors have begun to try to use domestic video generation large model technology to produce movie-level content. On September 9, Kuaishou announced the official launch of the "Keling AI" director co-creation plan. Nine well-known directors, including Li Shaohong, Jia Zhangke, Ye Jintian, Xue Xiaolu, Yu Baimei, Dong Runnian, Zhang Chiyu, Wang Zichuan, and Wang Maomao, will rely on Kelingai's technical capabilities to produce 9 AIGC short films. It is reported that all nine short films will be video-generated by Keling AI. The film director relies entirely on the video-generated large model, and the group is deeply involved in the creation of film-level content. This is the first time in China.

Keling AI was released and generated more than 16 million videos in 3 months

As the world’s first real image-level video generation large model open to users, Kuaishou’s self-developed large video generation model “Keling AI” has been released since June 6 Since then, it has served more than 1.6 million users and generated 25 million pictures and 16 million videos. Within 3 months, Kelingai has carried out multiple product and function updates, and opened public beta to global users on July 24.

relies on its excellent performance in graphic videos, motion pictures, lens control, etc., Kelingai not only continues to release surprises in product capabilities, but also introduces functions such as video continuation and first and last frame control, and also upgrades the base model. , greatly increasing the duration of generated video and optimizing clarity and consistency. Through continuous innovation and breakthroughs in technology and products, the industry's imagination space for the application of large-scale video generation models has been continuously broadened.

Previously, Keling AI had been applied in the short drama industry. On July 13, the first domestic AIGC original fantasy micro-short drama "Mountains and Seas Strange Mirror: Chopping Waves" was exclusively launched on Kuaishou. Through the in-depth technical support provided by Keling, the screen was completely generated by AI. This marks a major breakthrough of AI technology in the field of film and television production, entering a new era of efficient production of "human + AI co-creation". Human beings are the creative leaders, and AI-assisted creative realization is expected to greatly reduce content production costs and shorten the production cycle. . When Elon Musk recently commented on a video content generated by Keling AI, he also gave his own judgment: "The AI ​​entertainment industry is undergoing rapid changes."

9 well-known directors gathered to "start shooting" their first AIGC short film

Keling AI director co-creation plan is a continuous exploration of the "people + AI co-creation" model in the film and television industry.

According to reports, nine well-known directors, including Li Shaohong, Jia Zhangke, Ye Jintian, Xue Xiaolu, Yu Baimei, Dong Runnian, Zhang Chiyu, Wang Zichuan, and Wang Maomao, will give full play to the use of flexible AI in physical world simulation, concept creation and combination, etc. In terms of capabilities, it relied on Keling AI to generate video images, and finally presented 9 short movies of about 3 minutes in length.

In addition, 9 outstanding aigc creators who have emerged through the "Keling AI Video Creation Competition" and other channels will also be invited to "join the group" as technical consultants to provide support to the directors.

talked about why he chose to break through his creative "comfort zone" under the traditional film production model and try to create AIGC short films. Director Li Shaohong said: "Our generation of directors has experienced from film to the digital era, and today's film practitioners, are experiencing changes in AI technology, and their careers are destined to be accompanied by AI. I will retire one day. How to deal with the relationship with AI and how to make AI work for us is a common problem faced by filmmakers around the world. This cooperation with Keling AI can help you do some exploration. "

The film and television entertainment field is one of the fields where AIGC applications have been implemented the fastest. Technological innovations including Keling are greatly lowering the threshold for video content production. Improve the efficiency of content production.Looking back at the century-old development history of the global film and television industry, from black and white to color, from film to digital production, each round of technological change will bring innovation in creative forms, upgrades in production processes, and improvements in industrial efficiency. aigc is becoming a new productive force that drives the film and television industry towards the next round of technological change, and injects new vitality into the development of the film and television industry.

With the breakthroughs and application innovations in visual generation technologies including Vincent Video, Tusheng Video, etc., this process will be significantly accelerated in 2024. Industry insiders predict that with the continuous breakthroughs in visual generation large model technology, in the next one to two years, industrial-level production tools for film and television are expected to be implemented in the AIGC field and applied on a large scale.

In response, Gai Kun, senior vice president of Kuaishou and head of the main website business and community science line, said that Kelingai and 9 well-known directors in China jointly launched the "one shot" AIGC short film co-creation plan, aiming to use film humanities and art to The in-depth integration of aigc technology will jointly explore the boundaries of new technologies in the field of film and television creation and production. Keling AI is not only a creative tool for global content creators, but is also expected to become a new productive force in the film and television industry. "As a pioneer, we hope to join hands with the film and television industry to seize the historic opportunity of industrial intelligent upgrading and jointly explore the new industry ecology and new industrial pattern of generative AI.”