Source: People's Daily Overseas Edition "My Altay" wilderness concert scene. Photo provided by iQiyi at the "My Altay" wilderness concert scene. Photo courtesy of iQIYI Poster of the AIGC short drama "The Strange Mirror of Mountains and Seas: Chopping Waves". Picture provided by

"My Altay" wilderness concert scene. Picture provided by iQiyi

"My Altay" wilderness concert scene. Photo courtesy of iQiyi

aigc The poster of the short drama "The Strange Mirror of Mountains and Seas: Breaking the Waves". Picture provided by Kuaishou

Audiences visit the online audiovisual art IP market. Picture provided by the organizer

Recently, the 2nd Beijing Internet Audiovisual Art Conference (hereinafter referred to as the "Conference") was held in the Beijing Sub-Center. In 2 days, 1 peak seminar, 6 theme seminars and a number of online audio-visual art series activities were launched one after another, covering online audio-visual content types such as dramas, variety shows, movies, mini-series, etc., involving technology empowerment, environmental optimization, etc. A topic of common concern to the audiovisual industry.

Industry authorities, experts and scholars, online audio-visual platforms, and online audio-visual content creators may bring policy updates, share experiences and insights, or promote excellent works, jointly promoting the online audio-visual creation atmosphere in Beijing as the national cultural center.

Developing towards high quality

From "barbaric growth" to standardized and orderly, the online audio-visual industry is gradually moving towards a stage of high-quality development. In various thematic seminars, "how to polish high-quality works", "what dimensions are included in high-quality works" and "how to innovate" are frequently discussed topics that reporters heard. "High-quality work" is becoming a common goal in the online audio-visual field.

In the first half of this year, "My Altay", which took three years to create, interpreted "freedom, vitality, enthusiasm, and romance" in 8 episodes, leaving the audience hearty and unsatisfied, opening up a track for domestic high-quality short series. At the seminar, "My Altay" director and screenwriter Teng Congcong shared the creative process, including two trips to Altay to collect styles and a lot of pre- and post-production work such as detailed control of costumes, props and soundtracks. In her opinion: "A work The beauty and brilliance are just the tip of the iceberg above the sea level. What lies beneath the sea level is the creative cornerstone that holds up the entire drama. "

As of now, the number of views of "The Journey to the West" released in the summer has exceeded 100%. 1.8 billion. Bai Shan, the play's chief director, said that the creation of online dramas must follow the core concepts of content first and quality first. Innovative thinking and a production attitude of excellence can help the works stand out in the vast sea of ​​online audio-visual content. The improvement of the quality of

online audio-visual content cannot be separated from the careful polishing of the creators on the one hand, and the guidance and support of the industry authorities on the other hand. In 2023, the Beijing Municipal Radio and Television Bureau created the "Beijing Great Audiovisual" cultural brand and established the "Beijing Great Audiovisual" quality creation working mechanism. Last year, it released 39 online dramas, 60 online movies, 102 online mini-series, and 102 online mini-series. 38 cartoons.

Under the guidance of the "Beijing Big Audiovisual" mechanism, "upward creation" online audiovisual content has become popular. In addition to online dramas, the online movies "Blood in the Dark" and "Poor Brother, Rich Brother" immediately topped the charts on various platforms, and the mini-series "Anti-Fraud Storm", "Seven Two Lives" and "New Year's Eve" show the fireworks in the world. With energy and warmth, the online documentary "Light Chaser 3: This Is the Master" focuses on skill masters and pays homage to the power of struggle. "Here comes the show!" Central axis-themed online variety shows such as "Beijing Central Axis" vividly depict the spine of the ancient capital and its changes, contributing audio-visual power to the successful application of Beijing's Central Axis as a World Heritage Site.

At the opening ceremony of the conference, the 2024 "Beijing Audiovisual" key online literary and artistic projects were released. The film list covers 8 categories, with a total of 60 outstanding works, vividly telling the story of China and Beijing from multiple perspectives. Among them, "Shine!" "Grand Canal", "Here Is Peace of Mind" and "Come on!" A number of online cultural programs with strong cultural flavor and good production effects, such as "Silk Road", are highly anticipated.

In addition, whether it is the business environment themed seminar, the sincere invitation to film and television companies from representatives of relevant districts, counties and industrial parks in Beijing, or the release of the "Online Micro-Short Drama 'First Light' 2.0 Support Plan", It provides a good platform and solid backing for network audiovisual practitioners.

Strengthen technology empowerment

Currently, aigc (artificial intelligence generated content) technology has become the focus of online audiovisual content creators.At this conference's theme seminar on technological empowerment, two dialogues spanning time and space between the AI-generated Zhuangzi and Aristotle, Xue Zhaofeng and Adam Smith opened up the imaginary boundaries of digital intelligence productivity. .

In the field of online micro-short dramas, aigc technology has been applied.

In June this year, the large-scale video generation model "Keling" developed by the Kuaishou AI team was launched online, and it has successively released Wensheng video, Tusheng video, video extension and controllable video editing capabilities. At present, "Keling" has accumulated 1.6 million real creative users and generated 25 million AI pictures and 16 million AI videos.

The aigc short play "The Strange Mirror of Mountains and Seas: Chopping Waves" created with the support of "Keling" performs contemporary "transcoding" of fantastic ancient legends, cyber-reproduces the ancient romantic imagination, and constructs a bizarre and bizarre world for the general audience. mythical world. According to Long Huilei, co-producer of the play and chairman of Natural Fire (Shenzhen) Technology and Culture Co., Ltd., AIGC technology has lowered the threshold for micro-short drama production and allowed film and television practitioners to see "the possibility of a small team to produce big themes." .

"I pay special attention to the comments from netizens. Rather than discussing AI technology, some netizens are more concerned about the content of the short drama itself. This is something I am particularly happy about." Quji Xiaojiang, production director of Bona Pictures, said that in the past, industrial film production required After investing huge amounts of manpower, material and financial resources, many IP reserves have been realized with the help of AIGC. The

event also launched the AIGC online micro-short drama and micro-movie competition, collecting AIGC works in eight directions including future life, digital ecology, and science fiction world, to promote the prosperity and development of the online audio-visual industry with new quality productivity.

In addition to aigc, virtual production technology also injects vitality into the development of the radio, television and online audio-visual industries. From the costume dramas "Fox Demon Little Matchmaker on the Red Moon", "Return of the Big Dream" and "The Code of Along the River During the Qingming Festival" to the micro-short drama "The Lives of Two People", post-processing and WYSIWYG virtual shooting technology allow real-life shooting Efficiency is improved.

Promotes cross-border integration

Since the State Administration of Radio, Film and Television released the "Travel with Micro-Shorts" creative plan, "Micro-Shorts + Cultural Tourism" has gradually become an important creative direction in the online audio-visual field. Ten works selected by the Beijing Municipal Radio and Television Bureau, including "My Return Is Windy", "Don't Panic Your Majesty" and "Hello, Dear Passenger (Season 2)", were selected as recommended films for the General Administration's "Travel with Short Plays" creative program one.

In March this year, the Beijing Municipal Radio and Television Bureau launched the "Traveling with Short Dramas in Beijing" creative project, which has so far collected 72 works. After organizing expert discussions and selecting the best from the best, 12 key cultural and tourism-themed projects in Beijing were launched and released at the conference site. Among them, "The Little Prince Takes You on a Tour of the Central Axis" tells the story of a little prince from an alien planet who encountered a geomagnetic storm on his spaceship and landed on the Central Axis of Beijing; "If AI" was shot in Shougang Park, Shijingshan District, using artificial intelligence, etc. Science fiction elements closely integrate the story content with the cultural tourism resources of Shougang Park; "Summer in Sanjing Hutong" is based on the hutong life in Xicheng District, telling the story of the life of a Northern drifter girl He Yue and her neighbors... This batch of works closely revolves around The five major themes of "Beijing's appearance, Beijing's charm, Beijing's innovation, Beijing's trend, and Beijing's style" vividly interpret Beijing's historical and cultural heritage and life style through micro-short dramas, a new online audio-visual form.

While "+ culture and tourism", the participating representatives also shared how micro-short dramas are closely integrated with the rule of law, medical care, variety shows, food, traditional culture, etc., and empower the creative experience of thousands of industries through the "+" method.Shenzhen Health and Medical Commission launched "Being a Grudge Doctor in the TV Show", which uses time-travel and other interesting forms to popularize cancer knowledge; "Don't Panic, Your Majesty" is a spin-off series of the variety show "Annual Comedy Competition", using variety shows as an element Integrated into drama logic; "Lu Xiaozhai Lulu" starring in "Lu Xiaozhai's Delicious Journey in the World" is the second domestic and first overseas hyper-realistic large-scale digital human launched by Alibaba Entertainment Group. The audience will be able to follow Lu Xiaozhai Explore the beautiful scenery and delicious food of Beijing in the short drama.

In addition to micro-short dramas, the IP-driven effect of the series is also very eye-catching. During the broadcast of "My Altay", iQiyi, together with the Department of Culture and Tourism of the Xinjiang Uygur Autonomous Region, the Altay Regional Bureau of Culture, Sports, Tourism, and Huacheng Publishing House, jointly launched "My Altay" as a "new ecology of cultural and tourism cooperation". A series of measures such as creating cultural symbols, co-organizing offline activities, co-setting tourism lines, and co-building membership mechanisms have promoted the in-depth integration of film and television and tourism. Gong Yu, founder and CEO of iQiyi, said that in the first half of this year, the number of tourists in Habahe County, Xinjiang Uygur Autonomous Region, where the series was filmed, increased by 140% year-on-year, and tourism revenue was 1.9 times that of last year. The linkage effect of film, television, culture and tourism is obvious. In July this year, the "My Altay" wilderness concert further continued the popularity of the series and Altay cultural tourism.

At the same time, VR full-sensory theaters based on film and television IP and virtual reality technology such as "Canglan Jue" and "The Journey to the West" have been opened in Xi'an, Macau, Shenzhen, Beijing and other places, and have been widely welcomed .

"We believe that high-quality works have a lasting long-tail effect. With the changes in domestic offline business and cultural tourism consumer behavior, the enabling effect of high-quality content IP on scenes will become increasingly prominent." Gong Yu said that iQiyi will Continue to promote the development of content IP in multiple forms and continue to expand the value of IP.(Our reporter Xu Jiawei)