At the Guangdong Province Literary and Art Creation Scheduling Promotion Meeting held on March 18 this year, a major news was released: Guangdong Province will continue to allocate 250 million yuan in special funds to support Guangdong Province’s literary and artistic fine works

At the Guangdong Province Literary and Art Creation Scheduling Promotion Meeting held on March 18 this year, a major news was released: Guangdong Province will continue to allocate 250 million yuan in special funds to support Guangdong Province’s literary and artistic fine works (literary talents) to support about 50 project. On the same day, the "Notice on Applying for the 2024 Guangdong Province Literary and Artistic Quality (Literary and Artistic Talent) Support Special Fund TV Series and Online Drama Script Incubation, Quality Creation, and Broadcasting Incentive Project" was released.

A reporter from the Yangcheng Evening News learned about the core process of this project selection from the TV Drama Management Office of the Guangdong Provincial Radio and Television Bureau, revealing how this support fund came from and how it should be used. How to evaluate the

【a】project? The screening process is rigorous!

On March 18 this year, according to the requirements of the "Guangdong Province Literary and Artistic Quality (Literary and Artistic Talents) Special Fund Project (Rewards and Incentives) Management and Implementation Rules (Trial)" requirements, the 2024 Guangdong Province Literary and Artistic Quality (Literary and Artistic Talent) Special Fund Support TV Series and The application process for online drama script incubation, quality creation, and broadcast incentive projects has officially begun. The

support projects are divided into three categories: the first is the special script incubation project, which provides script incubation support in varying amounts according to the project type for scripts of TV series, online dramas, online movies, and micro-short plays. Those who have not applied for registration and are still in the creative stage You can also apply for script projects; the second is the special project for high-quality creation, which will provide creative support in varying amounts according to the project type for TV dramas, online dramas, online movies, and micro-short drama projects that have been registered and approved in Guangdong; the third is broadcast incentives Special project, financial rewards will be given to TV series that can be broadcast on CCTV 1 and 8, and financial rewards will be given to online dramas that are broadcast on key online audio-visual platforms such as Tencent and iQiyi and meet the application conditions. Drama series that meet the requirements of Taiwan broadcast and online broadcast will be rewarded according to the highest financial standards.

The project covers a wide range of themes, including: the three traditional themes of reality, revolution, and history, as well as innovative themes and characteristic themes. Among them, "innovative themes" refer to using new themes, new forms, and new technologies to promote the creative transformation and innovative development of Chinese culture, using innovative expressions to interpret core values, guide mainstream aesthetics, and promote international communication; "characteristic themes" refer to diverse themes Fully integrate and highlight the local characteristic elements of Guangdong into cultural themes and show the beauty of Guangdong, such as the Guangdong chapter of Chinese modern civilization, the excellent traditional culture of Lingnan, the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, etc.

plans to carry out two batches of project collection and selection in 2024. The first batch of projects must submit application materials to the respective Municipal Culture, Radio, Television and Tourism (Sports) Bureau before May 31 and the second batch of projects before September 30. After preliminary verification of the completeness of the materials, each municipal bureau shall report to the Provincial Radio, Film and Television Bureau before June 7 and October 11 respectively. Provincial units shall directly report to the Provincial Radio, Film and Television Bureau according to the date.

The relevant person in charge of the Guangdong Provincial Radio and Television Bureau took the first batch of projects as an example and told the Yangcheng Evening News reporter: "There are many projects applied for in the first batch. The entire selection process is strictly conducted in accordance with internal procedures, and many professionals participate in it, ensuring the selection. The person in charge restored the core process of the selection: "The application materials are sent from the Municipal Culture, Tourism (Sports) Bureau to the Provincial Radio and Television Bureau in June. After the provincial bureau receives the materials, there is an internal preliminary review. , then send it to experts for review, and then conduct a round of reexamination. The results will be released in mid-August, and the first batch of projects will be announced in September from September 5th to 11th. After the project is announced, there are still some procedures to go through, and it will take some time to wait for the official payment. "

How awesome is the project? You have to use the money you get right!

The 10 projects evaluated this time are all Cantonese works, with the characteristics of realistic creation, and many also have distinctive Lingnan cultural characteristics.

The script incubation project includes three works: "The Southern Eater" is adapted from Ma Boyong's historical novel. The novel continues Ma Boyong's writing style of "looking for possibilities in the gaps of history" and tells the story of Tang Meng, a gluttonous envoy from the Western Han Dynasty, who is accidentally involved in the political struggle of the South Vietnamese court when he goes on a mission to the gourmet country of Nanyue. The Lingnan cuisine in the work has become an important bridge connecting historical narratives; "Search" focuses on contemporary historical nodes. The story begins in 1992. Four groups of characters with different ideals took the same train to Shenzhen to catch up with the wave of reform and opening up. , changing destiny in the changing times; "Hidden Front" is adapted from Lu Zheng's novel of the same name, telling the story of a "character policeman" who is engaged in civilian work and makes a comeback in the SWAT team.

The high-quality creation project includes four works: "That Year the Snow Was Burning in Hong Kong" tells the story of the struggle and struggle of the patriots in the Kowloon Walled City of Hong Kong in the late Qing Dynasty. It is worth mentioning that the drama has received support from the State Administration of Radio, Film and Television at the same time as the "2024 TV Drama Guidance and Support Special Fund Project Support Project" and the "2024 TV Drama Guidance and Support Special Fund Project 'In-depth Life, Rooted in the People' Inclined Project"; "Hunting" directed by Li Shaohong and starring Wang Yang, Zhang Youhao, Yu Haoming and Deng Enxi has been completed. It tells the story of anti-drug policeman Yang Yipeng who after many years of unremitting pursuit, brought to justice a drug dealer who has been absconding for many years; starring Ren Suxi, Gao Weiguang, Liu Lin and Liu Jiayi "Endless End" focuses on the judicial protection of minors and tells the story of a juvenile prosecution team working together to fight against the evils of human nature; "Charge" is based on New China's first "super combat hero" Yang Gensi and tells the story of the period of resistance to U.S. aggression and aid to Korea. , the story of Yang Gensi using his own life to defend the position.

The special broadcast incentive project includes three works: "Pearl River Family" starring Yang Shuo, Zhang Han, Guo Xiaoting, etc. is the runner-up in CCTV's prime time TV series in 2023, with an average ratings of 2.5% per episode. The drama incorporates a large number of Lingnan cultural elements and vividly presents the three industries of Cantonese traditional Chinese medicine, Cantonese cuisine, and Cantonese opera; "Xiao Man's Life" starring Qin Hao and Jiang Xin is a standard family life drama that also received good ratings and was The average ratings of each episode after the eight CCTV broadcasts were broadcast were as high as 1.6%. Starring Pan Yueming, Zhang Yuqi, and Jiang Chao, "Return to the Ruins of the South China Sea" is an IP adaptation of the "Ghost Blowing Lamp" series. It tells the adventure story of the "Iron Triangle" who went to the coral spiral waters of the South China Sea to pursue the bone mirror of King Qin and explore the country of the Return of the Ruins. The drama's highest popularity on Tencent Video reached 27,443, which is an eye-catching performance.

It is reported that projects and production institutions that receive special support for script incubation and quality creation must use all support funds for corresponding support matters, submit acceptance materials on time, and actively cooperate to complete financial fund performance evaluation. If the acceptance materials are not submitted on time or the acceptance standards are not met, the support funds will be refunded in full. Specific acceptance requirements are specified in the support agreement signed by both parties.

Projects and production institutions that receive special support for broadcast incentives can directly receive rewards, but the reward amounts are different. For example, for TV series premiered on CCTV, financial incentives will be given in two levels according to whether the average ratings of each episode reaches 2.4% (inclusive).

text | Reporter Gong Weifeng
pictures | Guangdong Provincial Radio and Television Bureau, posters, stills