Me+ Daily Routine Planner (hereinafter referred to as Me+), an application launched in June last year, has just turned one year old. Recently, there has been a lot of discussion about this product because it is in a relatively niche and unpopular field. Within a short period of t

The application me+ daily routine planner (hereinafter referred to as me+), which was launched in June last year, has just turned one year old. Recently, there has been a lot of discussion about this product, because it is in a relatively niche and unpopular field. It achieved a turnover of 16 million US dollars in 2018. This achievement of is beyond the reach of many developers.

It is worth noting that the me+ development team has a total of three applications, each of which is a benchmark product in the overseas health track. A company that can achieve "whatever it does, what is popular" shows that it has a unique position in the health track. Success Methodology.

Taking the US market as an example, health and fitness applications have always been a very popular and highly profitable category in the local market. Taking me+ as an entry point, we asked the question "How to find differentiated product selling points in the Red Sea track" and looked for Answer.

has a turnover of tens of millions, me+ takes one year to make a big impact.

me+ was launched in June last year. It is an app product focusing on personal self-discipline. "We just have to do it over and over again. Excellence is not an act, but a habit." me+ In its product introduction, Aristotle was quoted. The core of its product is also based on the function of helping users establish good daily habits and healthy routines. For example, morning exercise, tidying up the room, etc., me+ emphasizes using their apps to help people repeat behaviors until they become habits and integrated into people's lifestyles, which will enable people to live a healthy and fulfilling life.

Functionally, me+ is a self-care system, a tracker of people's daily plans and habits, a tracker of emotions and progress, helping people make self-care plans, to-do lists, and more.

In short, the ultimate goal of me+'s function is to help people achieve "a more self-disciplined self."

Then the question arises, Who is the user group of me+? Since the launch of

, me+ has experienced several obvious download data fluctuation stages:

The increase in download volume is mainly distributed at three obvious time points: mid-August to mid-September 2023, early January to the end of February 2024, and 2024 From mid-July to present.

In the United States and other places, these three time points overlap with students’ winter and summer vacations.

How to keep yourself from slacking off during the holidays and continue to maintain good living and study habits? How do you get back into your regular habits at the beginning of school? Faced with these problems, student user groups or parents need a mobile application as an assistant to help them better achieve self-management.

It turns out that the coverage effect of this user group is quite good.

On TikTok, videos with the tag #back to school# have become popular recently, and this has also become the focus of self-discipline apps like me+.

Among them, a #back to school# theme video released by blogger @ ccx.study on August 26 received more than 5 million views and over 820,000 likes. In this super popular video, the blogger used Me+app is used for self-management, which also makes more people interested in this product. The popular video

has brought a very obvious effect to brand promotion. Bit data shows that has seen a significant increase in downloads of me+ since the video was released on August 26, and its downloads reached a recent peak on August 28. , with 107,000 downloads in a single day, more than 30,000 more than the downloads on August 25, before the video was released.

Judging from a broader perspective, young women are an important user group of self-disciplined apps. They need to improve themselves through self-discipline, and me+’s product design and promotion are well versed in user psychology.

We can see several promoted benefits in me+ products: enhance one's own energy, improve mood, delay aging, promote weight loss, improve concentration, etc. .

It can be said that the design of me+, in addition to understanding products and people's hearts , understands what users care about most, and also understands what obstacles are in the process of achieving goals such as weight loss and anti-aging. Puts self-discipline Combined with making people better.

html The hit video with 45 million views can be said to have accurately captured the user group of the hashtag #back to school#. In the Australian tiktok channel, me+’s placement is mainly selected by lifestyle bloggers. Among them, one posted video also received 280 With 10,000 views, it has achieved excellent communication effects.

In the study of me+ advertising, we found that it not only advocates using me+ to help you plan your life, but also focuses on helping users reversely discover their needs from the perspective of problem solving..

For example, when you are looking for clothes, you find that the clothes are messy, and when you use the comb, you find that there are a lot of residual broken hair. These two problems may seem small, but they affect people's daily life.

Since it is a problem, you need to find a solution. Using me+ can remind you to tidy up the cloakroom regularly and clean your various supplies regularly to keep it clean. Advertisements with similar themes have also gained a lot of attention overseas.

This also gives us a new way of understanding how products meet user needs. That is, when users feel that they have no need for a certain type of product, application developers can consider guiding users to discover needs during the launch process, and use product functions to Think divergently as the core, and attract more users to discover the needs that they may have overlooked in their lives, and then choose products like me+ as their assistants to help them change their living habits.

Dian data shows that in the past month, the dau of me+ was 129887, which is much higher than the average dau of health and fitness (11357). In terms of

user retention, the countries with better user retention results for me+ are Germany, France, and India, and the countries with the best download data are Brazil and India.

me+user retention status

However, the United States still has the strongest paying ability, followed closely by Germany and the United Kingdom.

me+ user payment situation in the past month

me+ can be said to be a product that has set an example in terms of functional design and marketing. Behind it is enerjoy, a developer that has made two popular products in the health and fitness track.

enerjoy - explosive harvester

Among enerjoy's products, me+ is far less well-known than shuteye and justfit. This company is deeply involved in comprehensive fields such as sleep, fitness and self-care. Their products are designed to help users maintain all-round of physical and mental health.

Shuteye, a sleep application launched in May 2022, has attracted the attention of a large number of users with its real-time sleep tracking function since its launch. It can pay very detailed attention to sleep talking, snoring, etc. of sleepers, and can detect the sleep environment, etc. Help users record sleeping habits and improve sleep quality.

Justfit, an application focusing on fitness for lazy people, is very well-known in the fitness track. It acts as a virtual fitness coach for users and advocates that fitness can be achieved without any equipment.

In a competitive environment where fitness functional products pursue rich and diverse forms, justfit enters the fitness track with the concept of "minimalism", allowing users to see that they can complete their fitness needs without a variety of fitness tools. This new way of thinking is The key to justfit being able to break out of the industry quickly and gain the trust of users.

enerjoy's three products all revolve around one keyword - persistence.

Regardless of sleep monitoring, me+ habit training, or fitness, users need to be able to persist in using it, so this will to some extent filter out some of the pseudo-demands for sleep monitoring, fitness, or habit training that only last three minutes. Users who can really stay are long-term and stable users, which is an important foundation for the cultivation and retention of user stickiness and a stable source of payment. Although the three products

are not outstanding in terms of quantity, their revenue performance is good.

justfit’s revenue in the last month was close to US$1.5 million, and shuteye’s revenue this year has also reached US$16.12 million, with an average monthly income of over US$2 million. The longest of these three products,

, has been online for only two and a half years. They became popular products in a short period of time. Not only did their downloads increase by leaps and bounds, but their commercialization models were also fully operational.

In addition to what we mentioned earlier, enerjoy focuses on cutting into more subdivided functions in the health and fitness track to make products. More importantly, it truly starts from the pain points of users and conducts in-depth analysis of what users want to do, but due to what kind of resistance. But it was unsuccessful. Enerjoy's product plays the role of helping users simplify complex problems. As a tool, the core positioning of its product is to help users achieve their goals faster and better, rather than adding to the burden.

Health Track is also often seen in the application market. This type of product covers a wide audience and has relatively many business change scenarios. However, how to create updated functions and meet updated user needs are key issues that manufacturers need to think about when making products.

enerjoy is considered one of the more successful manufacturers in this track. The characteristics of its products are: more precise demand positioning, more diverse functional support, simpler user demand dismantling, and wider audience demand mining.

Basically, it is difficult to fully explore the user needs of a track. Mature application manufacturers must not only cater to user needs, but also strive to be one step ahead of users and help them discover their needs.

The application me+ daily routine planner (hereinafter referred to as me+), which was launched in June last year, has just turned one year old. Recently, there has been a lot of discussion about this product, because it is in a relatively niche and unpopular field. It achieved a turnover of 16 million US dollars in 2018. This achievement of is beyond the reach of many developers.

It is worth noting that the me+ development team has a total of three applications, each of which is a benchmark product in the overseas health track. A company that can achieve "whatever it does, what is popular" shows that it has a unique position in the health track. Success Methodology.

Taking the US market as an example, health and fitness applications have always been a very popular and highly profitable category in the local market. Taking me+ as an entry point, we asked the question "How to find differentiated product selling points in the Red Sea track" and looked for Answer.

has a turnover of tens of millions, me+ takes one year to make a big impact.

me+ was launched in June last year. It is an app product focusing on personal self-discipline. "We just have to do it over and over again. Excellence is not an act, but a habit." me+ In its product introduction, Aristotle was quoted. The core of its product is also based on the function of helping users establish good daily habits and healthy routines. For example, morning exercise, tidying up the room, etc., me+ emphasizes using their apps to help people repeat behaviors until they become habits and integrated into people's lifestyles, which will enable people to live a healthy and fulfilling life.

Functionally, me+ is a self-care system, a tracker of people's daily plans and habits, a tracker of emotions and progress, helping people make self-care plans, to-do lists, and more.

In short, the ultimate goal of me+'s function is to help people achieve "a more self-disciplined self."

Then the question arises, Who is the user group of me+? Since the launch of

, me+ has experienced several obvious download data fluctuation stages:

The increase in download volume is mainly distributed at three obvious time points: mid-August to mid-September 2023, early January to the end of February 2024, and 2024 From mid-July to present.

In the United States and other places, these three time points overlap with students’ winter and summer vacations.

How to keep yourself from slacking off during the holidays and continue to maintain good living and study habits? How do you get back into your regular habits at the beginning of school? Faced with these problems, student user groups or parents need a mobile application as an assistant to help them better achieve self-management.

It turns out that the coverage effect of this user group is quite good.

On TikTok, videos with the tag #back to school# have become popular recently, and this has also become the focus of self-discipline apps like me+.

Among them, a #back to school# theme video released by blogger @ ccx.study on August 26 received more than 5 million views and over 820,000 likes. In this super popular video, the blogger used Me+app is used for self-management, which also makes more people interested in this product. The popular video

has brought a very obvious effect to brand promotion. Bit data shows that has seen a significant increase in downloads of me+ since the video was released on August 26, and its downloads reached a recent peak on August 28. , with 107,000 downloads in a single day, more than 30,000 more than the downloads on August 25, before the video was released.

Judging from a broader perspective, young women are an important user group of self-disciplined apps. They need to improve themselves through self-discipline, and me+’s product design and promotion are well versed in user psychology.

We can see several promoted benefits in me+ products: enhance one's own energy, improve mood, delay aging, promote weight loss, improve concentration, etc. .

It can be said that the design of me+, in addition to understanding products and people's hearts , understands what users care about most, and also understands what obstacles are in the process of achieving goals such as weight loss and anti-aging. Puts self-discipline Combined with making people better.

html The hit video with 45 million views can be said to have accurately captured the user group of the hashtag #back to school#. In the Australian tiktok channel, me+’s placement is mainly selected by lifestyle bloggers. Among them, one posted video also received 280 With 10,000 views, it has achieved excellent communication effects.

In the study of me+ advertising, we found that it not only advocates using me+ to help you plan your life, but also focuses on helping users reversely discover their needs from the perspective of problem solving..

For example, when you are looking for clothes, you find that the clothes are messy, and when you use the comb, you find that there are a lot of residual broken hair. These two problems may seem small, but they affect people's daily life.

Since it is a problem, you need to find a solution. Using me+ can remind you to tidy up the cloakroom regularly and clean your various supplies regularly to keep it clean. Advertisements with similar themes have also gained a lot of attention overseas.

This also gives us a new way of understanding how products meet user needs. That is, when users feel that they have no need for a certain type of product, application developers can consider guiding users to discover needs during the launch process, and use product functions to Think divergently as the core, and attract more users to discover the needs that they may have overlooked in their lives, and then choose products like me+ as their assistants to help them change their living habits.

Dian data shows that in the past month, the dau of me+ was 129887, which is much higher than the average dau of health and fitness (11357). In terms of

user retention, the countries with better user retention results for me+ are Germany, France, and India, and the countries with the best download data are Brazil and India.

me+user retention status

However, the United States still has the strongest paying ability, followed closely by Germany and the United Kingdom.

me+ user payment situation in the past month

me+ can be said to be a product that has set an example in terms of functional design and marketing. Behind it is enerjoy, a developer that has made two popular products in the health and fitness track.

enerjoy - explosive harvester

Among enerjoy's products, me+ is far less well-known than shuteye and justfit. This company is deeply involved in comprehensive fields such as sleep, fitness and self-care. Their products are designed to help users maintain all-round of physical and mental health.

Shuteye, a sleep application launched in May 2022, has attracted the attention of a large number of users with its real-time sleep tracking function since its launch. It can pay very detailed attention to sleep talking, snoring, etc. of sleepers, and can detect the sleep environment, etc. Help users record sleeping habits and improve sleep quality.

Justfit, an application focusing on fitness for lazy people, is very well-known in the fitness track. It acts as a virtual fitness coach for users and advocates that fitness can be achieved without any equipment.

In a competitive environment where fitness functional products pursue rich and diverse forms, justfit enters the fitness track with the concept of "minimalism", allowing users to see that they can complete their fitness needs without a variety of fitness tools. This new way of thinking is The key to justfit being able to break out of the industry quickly and gain the trust of users.

enerjoy's three products all revolve around one keyword - persistence.

Regardless of sleep monitoring, me+ habit training, or fitness, users need to be able to persist in using it, so this will to some extent filter out some of the pseudo-demands for sleep monitoring, fitness, or habit training that only last three minutes. Users who can really stay are long-term and stable users, which is an important foundation for the cultivation and retention of user stickiness and a stable source of payment. Although the three products

are not outstanding in terms of quantity, their revenue performance is good.

justfit’s revenue in the last month was close to US$1.5 million, and shuteye’s revenue this year has also reached US$16.12 million, with an average monthly income of over US$2 million. The longest of these three products,

, has been online for only two and a half years. They became popular products in a short period of time. Not only did their downloads increase by leaps and bounds, but their commercialization models were also fully operational.

In addition to what we mentioned earlier, enerjoy focuses on cutting into more subdivided functions in the health and fitness track to make products. More importantly, it truly starts from the pain points of users and conducts in-depth analysis of what users want to do, but due to what kind of resistance. But it was unsuccessful. Enerjoy's product plays the role of helping users simplify complex problems. As a tool, the core positioning of its product is to help users achieve their goals faster and better, rather than adding to the burden.

Health Track is also often seen in the application market. This type of product covers a wide audience and has relatively many business change scenarios. However, how to create updated functions and meet updated user needs are key issues that manufacturers need to think about when making products.

enerjoy is considered one of the more successful manufacturers in this track. The characteristics of its products are: more precise demand positioning, more diverse functional support, simpler user demand dismantling, and wider audience demand mining.

Basically, it is difficult to fully explore the user needs of a track. Mature application manufacturers must not only cater to user needs, but also strive to be one step ahead of users and help them discover their needs.