Edited by: Huang Sheng On September 5, Huawei Terminal’s official Weibo released a warm-up video. HUAWEI Mate Image source: Video screenshot On the morning of the 4th, @huawei terminal official Weibo once again released the HUAWEI Mate XT | ULTIMATE DESIGN warm-up video, clearly

Edited by: Huang Sheng

On September 5, Huawei Terminal’s official Weibo released a warm-up video, huawei mate xt丨ultimate design brand ambassador Andy Lau appeared, and the screen revealed Huawei’s upcoming three-fold mobile phone, Matext Extraordinary Master.

Image source: Video screenshot

Picture source: Video screenshot

Huawei and Apple will once again stage a peak showdown on September 10th.

On September 3, Huawei Terminal Weibo released a warm-up concept video for "Extraordinary Products, Another Chapter", saying that "Huawei Matext Extraordinary Master is about to debut." The industry expects that this will be the first folding model of the Extraordinary Master series. A screen mobile phone may be in a three-fold form. The new flagship phone

will be unveiled at the Huawei press conference on September 10. Yu Chengdong, executive director of Huawei, chairman of terminal bg, and chairman of smart car solutions bu, said: "Huawei is the most leading and innovative A revolutionary and disruptive product is here.”

Coincidentally, Apple announced as early as August 26th that it would hold a special event with the theme of “Highlight Moment” at 1 a.m. Beijing time on September 10th, and it is expected to launch iPhone. 16 series, apple watch, airpods and other products.

matext and iPhone 16, one is the innovative breakthrough of the three-fold screen, and the other is the in-depth application of AI intelligence. Huawei and Apple, the two giants in the technology industry, will once again compete through new product launches.

According to media reports, since the beginning of this year, news about Huawei’s launch of a three-fold mobile phone have emerged one after another. Many people in the supply chain told reporters that both head terminal brands such as Huawei and Samsung, as well as flexible OLED companies, have been developing tri-folding products. Everyone has different plans for industrialization time, but there will be products on the market in 2024.

enters the second half of the year, and the progress of the three folds is also accelerating. On August 9, a photo of Yu Chengdong operating a new mobile phone in the airplane cabin was exposed on social media. According to the photo, it is speculated that Yu Chengdong may be holding a new three-fold phone.

In addition to Huawei, on August 29, Transsion’s brand tecno released its three-fold concept mobile phone Phantom Ultimate 2, demonstrating the applicability of three-fold mobile phones in different forms and scenarios. Earlier, Samsung showed off three-fold prototypes called flex s and flex g in 2022.

Previously, Honor CEO Zhao Ming said that Honor has completed the technical aspect of the three-fold screen. For Honor, the three-fold screen is not a technical issue, but a matter of business choice.

There is currently no publicly sold tri-folding phone on the market, and Huawei’s upcoming new product may become the first mass-produced tri-folding screen phone.

Previously, everyone paid more attention to the competition between Huawei and Samsung, waiting for who will come out on top and become the first company to launch a 30% discount product. Nowadays, Huawei and Apple are competing against each other first. Regardless of the final demand for foldable mobile phones, this is a concentrated expression of mobile phone manufacturers’ mechanical technology, industrial chain strength, and R&D capabilities. Since

can achieve mass production of three-fold mobile phones, Huawei must compete with Apple on the same stage to show the latest technology and brand power, which will also be conducive to market expansion at home and abroad.

From the perspective of sales, amid the slow recovery of the overall smartphone market, foldable screen mobile phones have suddenly emerged and become the only segment of smartphones that maintains high growth. According to cinno research data, in the first half of 2024, the cumulative sales of folding screen mobile phones in China reached 4.98 million units, a year-on-year increase of 121%.

Among them, Huawei, as the pioneer of foldable smartphones, occupies half of the foldable mobile phone market. Key data from canalys shows that in the first half of 2024, Huawei's market share in the foldable mobile phone market in mainland China reached 55.9%, and its shipments increased by 115.1% year-on-year. It is the manufacturer with the highest growth rate in this market segment.

Daily Economic News Comprehensive 21st Century Economic Report, @huawei terminal