As the weather turns cooler, the first "Shanghai Summer" international consumption season begins to enter the golden autumn season. The reporter learned from Bailian Group that from September 1st to November 11th, Bailian’s integrated marketing campaign for the golden autumn shop

As the weather turns cooler, the first "Shanghai Summer" international consumption season begins to enter the golden autumn season. The reporter learned from Bailian Group that from September 1st to November 11th, Bailian’s integrated marketing campaign for the golden autumn shopping season with the theme of “Enjoy Shanghai and Visit Bailian” will be launched in an all-round way, featuring a number of new products and a number of high-energy first stores. will be unveiled one after another, and the bálancing booth of the 7th China International Import Expo has also entered the preparation stage.

It is reported that Bailian’s first shows and debuts that will be unveiled during the Golden Autumn Shopping Season include: sk-ii’s new lxp high-end series “Ingenious Art Space” national premiere and Estee Lauder’s new Yunshang Lip Glaze first show in Shanghai, which will be held in the The two core commercial landmarks of Yi Department Store and First Yaohan were unveiled; the adidas flagship store of First Department Store will premiere the new jerseys and ultraboost 5 running shoes of the five major European League clubs in the new season; the international outdoor brand klättermusen (Klättermusen ) and the world's leading snowboard brand Burton will open new stores in Qingpu Outlet. Many new products in the store will be launched nationwide.

html In terms of 2-dimensional consumption, Bailian zx Fun Center will bring a variety of first-release products, such as colleize by brave stores, which will bring offline new products such as Blue Chain, Volleyball Boy, and Cardcaptor Sakura to the national premiere; Bailian Asset Control has updated "100 Spaces Art Season", on September 7, contemporary abstract painter Zhu Peihong brought his first solo exhibition "Evolution of Space" to 100 Spaces Hong Kong Road Art Gallery.

Bailianzx Creative Field.

The "new" first store mainly comes from the renewal of a number of time-honored brands under Bailian. In mid-September, "via·1719 Wu Liangcai New Vision" will be officially opened. As Sanlian's first art curatorial commercial space, it will be located in the famous landmark Seventh Heaven Building in Nanjing Road Pedestrian Street; Shanghai Women in Huaihai Road Business District The supplies store will also usher in an upgrade and iteration. will introduce a total of 7 brand first stores. Among them, Seletti is the first store in Asia-Pacific, gramicci, ok², design, and tiny wave are the first stores in the country. fragrance collection store tiny wave has assembled. Including humble, Fusheng Liuji, Modern Bach and other popular national fragrance brands; the old supermarket "Century Lianhua Central Store" will be re-opened at the end of September. After the transformation, the store will integrate "curation + business" +Self-operated brand" model allows fashion, art and fireworks to coexist.

In addition, the No. 1 Yaohan Commercial Center will make a new appearance after its renovation. At that time, in conjunction with the first "Shanghai International Light and Shadow Festival", the "Photosynthetic e-Environment·Born by Converging Light" lighting ceremony, spotlight fashion show and spotlight will be held. Concerts and other events.

The seventh CIIE is coming soon. Bailian Group also revealed that Bailian’s bálancing booth, which will appear in the Consumer Goods Pavilion of this CIIE, will be set up with the theme of “The Turning Room: Building an Infinite Space for Art and Commerce”. There are three major exhibition areas: "Home and Collection: Visionary Vision", "Clothing and Art: Shining Like Morning Stars" and "Scent and Situation: Journey Through Fragrance". During the CIIE, the "Bailian Global Goods Festival" will also be held simultaneously across its offline and online channels.