On September 2, 2024, the official account of the China Broadcasting Art Troupe announced that the China Broadcasting Art Troupe and Douyin Live will jointly create the "Broadcast Art Youth Anchor Group". High-quality talented anchors on the Douyin platform will have the opportun

On September 2, 2024, the official account of the China Broadcasting Art Troupe announced that the China Broadcasting Art Troupe and Douyin Live will jointly create the "Broadcasting Art Youth Anchor Group". High-quality talented anchors on the Douyin platform will have the opportunity to join the China Broadcasting Art Troupe. And become contracted anchors. China Broadcasting Art Troupe's existing 70 young leading talents in the field of literature and art will also transform into anchors, and will bring more than 2,000 high-quality literary and artistic live broadcasts in the next year.

For ordinary users, this news does not seem to be very important, but if measured from a higher perspective, the significance behind this matter is very important.

1. Live broadcast platforms need high-quality content

For a long time, the image of Internet live broadcast platforms in front of the public has not been so high-end. Many people feel that doing live broadcasts is like being in a bad profession. After all, in addition to online live broadcasts on Internet live broadcast platforms In addition to bringing goods, there are also those who pose and dance, some who spread rumors and cause trouble and talk nonsense, some who attack, abuse and engage in online violence, and of course, there are also those who stage scripts to defraud traffic.

The relatively low threshold of the Internet live broadcast platform is an advantage, but there is also the practical problem of a mixed bag of good and bad live broadcast content. Even some high-quality content is wrapped up in a confusing variety of junk content.

In a word, whether for the future of the live broadcast platform or for social responsibility considerations, the live broadcast platform needs a lot of high-quality content.

China Radio Art Troupe was founded in 1949. It is a unit directly under the State Administration of Radio and Television. It consists of China Radio Rap Troupe, China Radio Chorus, China Radio National Orchestra, China Radio Electroacoustic Orchestra, and China Radio and Film Symphony Orchestra.

Regardless of its historical evolution, industry status and talent scale, the China Broadcasting Art Troupe can be called a national team in the field of literature and art.

The National Literature and Art Team has entered the live broadcast market and at the same time has to recruit a large number of high-quality talent anchors. This means that a large number of outstanding anchors with top domestic artistic standards will bring a large amount of high-quality content to the live broadcast platform.

2. Professional art troupes need to go global

In-system art troupes represented by the China Broadcasting Art Troupe have undertaken a large number of performance tasks. These performances include evening parties, condolences, support for the military, etc., and will bring top-level literary and art programs in our country. To all parts of the country.

However, for most audiences, it is not easy to go to see a performance of a national-level art troupe. It requires not only money but also more time.

The advent of the Internet live broadcast era has given more than 1 billion Internet users across the country the possibility to watch live broadcasts of literary and artistic programs anytime and anywhere. At the same time, this has also given professional literary and art troupes the opportunity to go global.

The China Broadcasting Art Troupe did not do this on a whim. The Douyin account of the China Broadcasting Art Troupe was officially launched as early as 2020.

The 4th Intangible Cultural Heritage Crosstalk Conference hosted by the China Broadcasting Art Troupe in 2023 started live broadcast mode, with a cumulative number of viewers exceeding 13 million, directly meeting the needs of crosstalk enthusiasts across the country to watch the Intangible Cultural Heritage Crosstalk Conference. The 5th Intangible Cultural Heritage Crosstalk Conference in 2024 Continue in live mode.

In October 2023, the China Broadcasting Art Troupe joined the "Art Broadcasting Plan-Douyin Live Broadcasting Troupe Special Project" and established the Troupe Live Broadcast Association. 70 actors in the troupe covering various literary and artistic forms such as singing, dancing, instrumental music and folk art have joined.

In June 2024, the China Broadcasting Art Troupe launched a live broadcast of the Golden Years theme music. A group of young artists presented the country's top literary and artistic programs to the entire network of audiences through the live broadcast platform.

In July 2024, the China Broadcasting Art Troupe and Douyin launched the "National Art Trend" activity for talent anchors in the three major categories of crosstalk, instrumental music, and singing across the Internet. More than 12,000 talent anchors signed up to participate, and the entire event was played more than One hundred and thirty million.

Tianjin talent anchor Guizi Sanxian Zhongruan, who became popular on the Internet with his "Sanxian rock style", also participated in this competition and won the third place in the musical instrument group.

The wonderful performances of the National Literature and Art Team have been recognized by the majority of netizens, and some outstanding anchors have grown up rapidly. Take Sheng Lulu, a young performer from the China Broadcasting Art Troupe, as an example. She started online live broadcast in May 2024, and the audience in the live broadcast room has grown from the original Starting from a few digits, by August 2024, the maximum number of people online in its live broadcast room was close to 10,000.

3. The audience’s aesthetic needs positive guidance

When Dayu controlled the water, he had two plans, one was to “block” and the other was to “drain”.

If you want to improve the audience's aesthetic appreciation in the literary and artistic field of the live broadcast platform, and then achieve the goal of subtly strengthening the spiritual civilization construction of the people, there are also two methods.

One is "blocking", which blocks low-quality content and expels it from the live broadcast platform. The other is "sparse", which uses high-quality content to attract audiences and then guide the audience's aesthetics in a positive way. Whether it is a live broadcast platform or a society, a country, or a nation, this is the direction that must be adhered to.

Professional academies represented by the China Broadcasting Art Troupe have entered the live broadcast market on a large scale. They can gradually occupy the high ground with high-quality literary and artistic content, and then use the form of "good money to drive out bad money" to achieve the arduous task of positively guiding the audience's aesthetics.

This task is very arduous and the resistance is great. This resistance not only comes from some viewers and some inferior anchors, but also from some professional actors and professional groups. I encountered violent interference from some misguided viewers and trolls.

Although the task of positively guiding the audience's aesthetic appreciation is arduous, it must be done by someone. Various professional troupes represented by the China Broadcasting Art Troupe have a duty-free responsibility in this work!

4. Prospects and future

China Broadcasting Art Troupe and Douyin will cooperate in four aspects:

. Sign high-quality talent anchors and existing leading talents in the troupe to form a "Broadcasting Art Youth Anchor Group", which will be launched in the next year. Over 2,000 live events.

. The China Broadcasting Art Troupe will create "Broadcast Cloud Theater"-themed troupe performances every week in the Douyin live broadcast room. Artists from various fields of the China Broadcasting Art Troupe will present singing, instrumental music, folk art and other high-quality cultural programs to the audience.

. The China Broadcasting Art Troupe will continue to work with Douyin to promote the art of intangible cultural heritage crosstalk. The live broadcast of the intangible cultural heritage crosstalk conference will continue. At the same time, a learning and exchange platform for national folk art workers will be built in the live broadcast room, inviting people from all over the country. Famous crosstalk performers.

, China Broadcasting Art Troupe and Douyin cooperate to combine offline performances and online live broadcasts, go deep into the grassroots, and actively help the construction of the public cultural service system.

In addition to the China Broadcasting Art Troupe, top domestic professional art troupes such as the China National Traditional Orchestra have also launched online live broadcast activities in recent years, jointly outputting high-quality cultural content, allowing hundreds of millions of viewers to enjoy the most popular domestic performances. Excellent literary and artistic programs also play a positive role in guiding the audience's aesthetic appreciation. This is an indispensable foundation for building a culturally powerful country.