In recent years, online audio and video has focused on serving the overall situation and better shouldering the new cultural mission of the new era. The number of users, network usage, and industry scale have achieved rapid growth. Nie Chenxi, President of the China Online Audiovisual Program Service Association, pointed out that he hopes that creators will focus on the main themes and continuously expand the potential of online audiovisual promotion; focus on high-quality production to continuously stimulate the creative potential of online audiovisual; strengthen technological empowerment and continuously enhance the development of online audiovisual kinetic energy. He believes that online audio-visuals have strong innovation genes, and we must actively cultivate and develop new online audio-visual productivity, apply cutting-edge technologies such as 5G, ultra-high definition, VR, AI, and MR, and form a "two-wheel drive of technology and art through technological empowerment." "I am in you, you are in me, you are me, I am you" is the core new energy that combines into one.
The opening ceremony also held a release ceremony for the 2024 "Beijing Audiovisual" key online literary and artistic projects. The 60 shortlisted works cover online dramas, online movies, online micro-shorts, "Short Plays in Beijing", online cartoons, and online cultural programs. , online variety shows, online documentaries and other 8 categories. In the next step, the Beijing Municipal Radio, Film and Television Bureau will continue to improve the support mechanism for high-quality creations and further polish the cultural brand of "Beijing Great Audiovisual".
The opening ceremony held the launch ceremony of the online cultural program "Here Is Peace of Mind". This program is a selected work of the State Administration of Radio, Film and Television's 2023-2024 "Online Audiovisual Programs Creation and Communication Project of Quality", and the Beijing Municipal Bureau of Radio, Film and Television's 2024 "Beijing Audiovisual" Key literary and artistic quality projects have been included in Beijing’s “Key Task List for the Construction of National Cultural Centers in 2024”. The program will lead the audience to follow the footsteps of the sages across mountains and seas, explore the past and present, and convey the humanistic spirit of "There is no wilderness in life, and this place of peace is my hometown."
The strategic cooperation ceremony between Baidu short plays and Diazhong Technology’s high-quality micro-short plays was also unveiled at the opening ceremony. The two parties will work together around the creation and promotion of micro-short plays, relying on Diazhong Technology’s leading content production capabilities and Baidu’s rich content ecosystem With the advantages of the platform integrating experience and search and promotion, we will integrate the high-quality resources of both parties to explore new paths for high-quality micro-short dramas, and jointly create micro-short dramas that are well-produced, have high-quality content, and meet the diverse needs of users for viewing dramas.
This conference is guided by the China Federation of Literary and Art Circles, the Chinese Writers Association, and the Beijing Municipal People's Government, and hosted by the Beijing Radio and Television Bureau. With the support and guidance of the Beijing Municipal Bureau of Radio, Film and Television, the signing ceremony of the strategic agreement on the development of the Beijing Urban Sub-Center Network Audiovisual Industry was held at the opening ceremony. All parties are jointly committed to creating an Internet audio-visual industry highland integrating innovation, creativity and entrepreneurship, attracting more leading Internet audio-visual companies to settle in the sub-center, promoting industry chain clusters and agglomeration, and becoming a high-quality development of the sub-center industry New growth pole.
Text/Beijing Youth Daily reporter Zu Weiwei
editor/Cui Wei
