[Source: Qilu Yidian Client] In recent times, films such as "All or Nothing", "The Wandering Earth 2" and "God of Cookery" have been re-released or will be re-released soon. Throughout this year, films such as "Dune", "Life Events", "Oppenheimer", "Slam Dunk", "Your Name" and "Wh

In recent times, films such as "All or Nothing", "The Wandering Earth 2" and "God of Cookery" have been re-released or will be re-released soon. Throughout this year, films such as "Dune", "Life Events", "Oppenheimer", "Slam Dunk", "Your Name" and "White Snake" have been re-screened, and some have even achieved over 100 million in re-releases. Box office. People can't help but ask, what are the reasons for the numerous re-released films?

1. Classic upgrade

"The Wandering Earth 2" will be released again on September 15 this year. This re-release version is a newly produced 3D version. The film crew has created the promotion point of "a jumping machine in the theater" , highlighting new visual effects.

Stephen Chow's classic comedy movie "The God of Cookery" will be re-released on August 31. The film premiered in 1996, and this re-released version is a newly restored version. This is also the first time that "The God of Cookery" has landed in theaters in mainland China.

Revisiting classics is the biggest reason why audiences are willing to pay for re-releases of movies. If it has been upgraded with 3D, restoration and other technologies, it will impress the audience even more. Such as "The Grandmaster" 3D version, "Titanic" 3D version, "Ashes of Time" restored version, "Avatar", etc. Among them, "Avatar" and "Titanic" have achieved a box office of 300 million and 950 million respectively, which shows the charm of classics.

This year, "Slam Dunk" chose to be re-screened on August 3, which is the day in the film that the two teams Shohoku and Sanno Industries compete in the national competition. This arrangement earns enough emotional points and makes fans willing to play again and again.

"Your Name", which was re-released some time ago, achieved the best box office results for its re-release this year. On the first day of its re-release, the film's box office reached 37.93 million, becoming the highest-grossing film in a single day. After being released for more than a month, "Your Name" has grossed 136 million in re-release box office. This flattered the film's director and screenwriter Makoto Shinkai. He expressed his gratitude to the Chinese audience, "I am really shocked and feel very happy that this work that was released 8 years ago is still so popular with the audience."

3. Make-up lessons on

before the screening. It seems to have become a routine operation to re-screen the previous film before the sequel is released. This year, "Dune" was re-released before "Dune 2" was released, "White Snake: The Origin" was re-released before "White Snake: The Floating Life" was released, as well as the re-releases of "The Wandering Earth" and "Avatar" in previous years. So true. The re-screening of the previous film is not only a "make-up lesson" for the audience, but also a hot promotion for the new film. As for how much box office it can harvest, it is secondary.