Modern Express News (Correspondent Gu Xuan, Reporter Du Xueying) The full moon of the Mid-Autumn Festival, taking off the heat of summer, a carnival feast of HIPHOP music is about to be staged! From September 16th to 17th, the 2024 Nanjing Yangtze River HOOLD Music Festival will

Nanjing Yangtze Hoold Music Festival is not only a music feast, but also a hip-hop culture feast. Ma Siwei, mc pharaoh, c-block, tizzy t, naughty boy mj116, the five-person group... In addition to the top lineup of dozens of artists in two days, this music festival is also unique, integrating "rap" "Art" and "Yangtze River Culture" elements aim to significantly enhance brand influence and attract trend-forward resources through novel music presentation techniques, immersive Yangtze River cultural scene creation, and a series of derivative interactive activities designed for the majority of mainstream consumer groups. of gathering.

The word "good virtue" is derived from the pre-Qin "Book of Changes·Kun Gua" that "the terrain is Kun, and a gentleman carries things with good virtue". Hoold is not only the English transliteration of "Houde", but also means "stick to faith" and "accommodate all things". Based on this concept, hoold music is committed to creating an innovative music scene and a diversified music platform, aiming to accommodate and embrace different voices. By deconstructing itself, challenging established rules, and integrating new trends, Hoold Music achieves innovation and success in the field of music. Breakthroughs and focus on exploring next-generation trends and spiritual culture. As a new rap music festival brand, hoold music's vision is to build this music brand into a cultural IP with widespread influence, thereby contributing to the integrated development of Chinese music culture and cultural tourism.

Top rap lineup, pure rap scene... It will help Gulou District build the brand influence of the "Yangtze River" series of cultural activities with the level of domestic top hiphop music festivals. The Mid-Autumn Festival's Drum Tower will transform into a hiphop feast that burns youth and inspires inspiration. A shout, a scream and a wave will show the enthusiasm and vitality of youth.