On August 30, the XR immersive experience "Qin Chao Awakening", which has recently become popular in Shanghai, officially landed in Tianjin. As the "first stop" for Qin Chao Awakening city partners, this grand opening is of milestone significance and set off a An unprecedented technological and cultural feast! On the day of the opening, there was a huge crowd, and there was an endless stream of experiencers who came to check in. They could experience the same items of popular stars at their doorstep, which undoubtedly inspired the Tianjin people's first round of enthusiastic pursuit of the Metaverse XR experience, leading to a new trend. The trend of science and technology and culture!
"Qin Chao Awakening" Shanghai flagship store leads the way, providing all-round one-stop empowerment
Since its grand opening, the "Qin Chao Awakening" Shanghai flagship store has won enthusiastic response from the market and has become an indispensable force in the new cultural and tourism technology field in Shanghai and even the country. The power of underestimation. In order to further expand its influence and meet the needs of consumers across the country, Qin Chao woke up and innovatively launched the city partner model, aiming to expand this high-profile IP to all parts of the country.
In the process of rapidly advancing the nationwide layout, the rapid implementation of the "Qin Chao Awakening" Tianjin Station is particularly eye-catching. This achievement is inseparable from the Shanghai flagship store's full support of and empowering . In the early stage of the opening, the elite team of the Shanghai flagship store rushed to the local area to provide full technical support, from lbe's large space technology deployment and control, moving line design to professional equipment debugging, to help accelerate the launch of the project. In the operational dimension, everything is taught, from store location selection to clever layout of decoration design, to comprehensive operational training before and after the opening, providing city partners with rich practical experience, valuable operational strategies and efficient model replication. ability. Shi Ming, the founder of the Qin Chao Awakening project, came to the scene to help out and provided strong support for the smooth launch of the "Qin Chao Awakening" Tianjin station.
"Qin Chao Awakening" first store in North China, Tianjin xr exploration experience leader experience
Tianjin Station, as the first store in North China, is also the first XR immersive virtual reality exploration experience project in Tianjin, using the most cutting-edge large space entertainment (lbe ) experience technology to achieve accurate positioning and navigation. And the introduction of the high-performance Pico 4 Enterprise Edition , mr, vr, ar and other technologies are fully covered. It not only creates an immersive and real sensory experience for users, but also fills the gap in AI digitization in Tianjin’s entertainment industry.
The Awakening of the Qin Chao is an XR large space immersive exploration project with Chinese culture as the core, integrating elements of the Qin Dynasty Terracotta Warriors and Horses and Mountains and Seas. The five major scenes, including super factories, apocalyptic ruins, mysterious underground palaces, cave paintings, and the new world, have different styles and span thousands of years of history.
In order to allow users of all ages to immersively experience the charm of ancient civilization, the total area of the entire space exceeds 1,000 square meters, and an experience space of 600 square meters has been created, which can accommodate up to 100 people per hour to experience it at the same time. In addition, the supporting sales of themed cafes, cultural and creative products, etc. also allow users to immerse themselves in the experience. When the beauty of Chinese aesthetics meets future technology, it dazzles many users from the dimensions of space and time.
On the other hand, Qin Chao Awakening adopts a super luxurious dubbing lineup. Shan Xin, the original voice provider of Luo Tianyi, Liu Cong, the voice of Wandering Earth MOSS, and Zhang Zhe, the voice of Xia Dong in Langya Bang, have joined the cast, as well as Li Jue, a popular musical actor in Shanghai, who has cross-border voices to present a "5D multi-dimensional sensory experience" , showing the infinite charm of the virtual world of the Metaverse.
It is only the first season, and it is not the end of "Qin Chao". Next, it will be simultaneously upgraded from three aspects: production scale, technological breakthroughs, and grand narrative, and the "Qin Chao Trilogy" will be produced to connect more Qin Chao. Unsolved mysteries... The story is yet to be continued, as can be seen from the popularity of the scene.
A win-win combination of popularity and word-of-mouth, setting off a craze for immersive consumption ofExquisite scenery, lifelike Qin Dynasty terracotta warriors, and on-site displays combine Qin Dynasty tradition and technology, and everything is perfectly integrated.
From the first day of dawn to the fall of night, many users came together or alone, full of curiosity about this "first XR immersive exploration experience project" in Tianjin. The passenger flow on the first day of opening far exceeded expectations, achieving extraordinary results score. Under the careful arrangements of the staff, each tourist's project experience was in an orderly manner, and all of them spoke highly of it.
During the experience, many viewers couldn't help but exclaimed. "Being in it becomes part of the plot." Even if you take off the VR glasses, you are still immersed in it and you can't stop. Outside the experience area, you can hear everyone's high praise for Qin Chao's Awakening. "The theme of Qin culture is very attractive. Tianjin also has such an advanced XR immersive experience project. This time I brought my child to experience it. He liked it very much and wanted to play again. I will also tell my true feelings to those around me. Friends, I recommend them to experience it. ""I particularly like the 'Wasteland Style'. This time it really meets my aesthetic point. It is very shocking and interesting to travel through the fantasy space under the guidance of virtual NPCs, and it can also be played. Water rafting is so fun! Qin culture shocked me today. I hope more people can come to play. Only by experiencing it personally can we better inherit and promote traditional culture.”
In addition to the high enthusiasm of the audience, many media. They have also focused on reports and shared this wonderful immersive journey on major platforms through live broadcasts, videos, pictures and texts, etc., which has aroused widespread interest from many fans, citizens and Qin culture and XR Yuanverse technology enthusiasts. As of now, The popularity of Qin Chao Awakening on major platforms continues to rise, and it has truly achieved both popularity and reputation.
Qin Chao awakens and joins hands with Tianjin to create a Chinese-style modern "cultural tourism sample"
In August 2023, the five national departments issued the "Three-Year Action Plan for the Innovation and Development of the Metaverse Industry (2023-2025)" emphasizing the need to promote the Metaverse The innovation and application of technology promote the development and standardization of the Yuanverse industry. At present, the Metaverse has given birth to many new digital scenes and ecosystems. Digital cultural tourism has become very popular among consumers in recent years due to its unlimited resources, unbounded time and space, data-driven, and diverse identities. In the Metaverse, digital cultural tourism Related technologies occupy a considerable proportion.
Cultural Tourism Metaverse relies on advanced technologies such as blockchain, virtual reality, and artificial intelligence, combined with cultural tourism IP to create a space that combines reality and reality, providing a new consumer experience for the public, and also bringing unlimited innovation space to the commercial field. and possibilities. It is precisely because of the advancement of this technology in North China and the infinite possibilities in the future that Qin Chao Awakening has taken root in Tianjin and will grow into a towering tree step by step.
"The Awakening of the Qin Chao" is the first independently developed and original immersive exploration project in China. It is a good balance between the perspective of science popularization and entertainment. Through XR Yuan Universe technology, what we see is modern people's imagination of Qin Shihuang's Mausoleum and the Qin Dynasty civilization, using a perspective that is more acceptable and understandable to the public. Interpretation of cultural relics has made a huge contribution to the inheritance and promotion of traditional Chinese history and culture and the display of scientific and technological strength.
As a city with profound historical heritage, Tianjin has a history of more than 600 years and has always insisted on "doing well in cultural inheritance and innovation." Using Qin Chao Awakening to create the first XR immersive exploration experience project in North China and Tianjin City not only innovates in the implementation of the "Four Cultures" spirit, but also innovates in helping the development of digital Tianjin and smart cultural tourism .
According to the latest news, since the launch of Qin Chao Awakening, relying on the excellent commercial operation strategy and the strong potential of Guochao IP, it has set off an upsurge of city partners to join the investment franchise nationwide. Tianjin Station has become the "Qin Chao Awakening" City Partners' first stop is set sail, and its successful implementation is only the prelude. Xiamen, Suzhou, Shenzhen, Guangzhou and other cities will also be implemented one after another.In the future, Yuantuojing will actively help build the innovative ecosystem of the cultural tourism metaverse and help more cities across the country create new cultural tourism model business cards at a deeper level.
