Forum Poster
Mao Yu, deputy director of the Central Propaganda Film Bureau, who is in charge of daily work, said in his speech that the new forces in Chinese film have gone through ten years. In the past ten years, the new forces have grown into the backbone of Chinese films, "Today, Chinese films have stood at a new historical starting point. We believe that the new forces of Chinese films will be able to turn the vibrant youthful passion into a surging driving force for reform and innovation, live up to the times and the people, and be forged in the historical process of building a culturally powerful country. "The new glory of Chinese films." He emphasized, "We need to make good-looking films, strengthen creative innovation, explore industrial changes, expand our global vision, and share the mission of the times."
This forum is based on "Inheritance, Innovation, and Practicing - Film." With the theme of “Being with the Audience”. In the forum that morning, Chen Jianxi, Li Jiakai, Zhang Jiajia, Ke Wenli, Yan Fei, Dong Runnian, Wu Rina, Li Yang and other new generation filmmakers respectively focused on "the audience popularity of genre films", "new comedy and new audiences" Topics such as "How to innovate film language" elaborated on their respective creative thinking and film concepts.
It is particularly worth mentioning that this year’s China Film New Power Forum has specially set up a brand-new link to allow the upcoming new domestic films to debut on this stage in advance. After the invitation was sent out, it received an enthusiastic response from various companies, and nearly a hundred films were received in a short period of time. New works such as " a shameful ", " only green ", "click to stop", "manslaughter 3", "Liao Zhai: Lanruo Temple" have been unveiled at this forum, and these films will also be launched soon theaters to meet domestic audiences.
Stills from "Only Green"
Proclaiming the need to keep the audience's base
The afternoon forum was hosted by Sun Xianghui, director of the China Film Archive and director of the China Film Art Research Center. In the "Review" session, she first reviewed the Chinese movie audience satisfaction survey over the past ten years - as of the 2024 summer season, the survey has completed 55 schedules and 48 weekends, covering a total of 513 films.
Among them, " Me and My Motherland " (91 points), "Changjin Lake" (89.6 points) and "Wolf Warrior 2" (89.2 points) ranked among the top three single-film satisfaction ratings. "Through many in-depth investigations, we have summarized the 'secret' of creating films that satisfy audiences, which can be summarized as: warm and realistic creations that tug at the audience's heartstrings, genre diversification to bring vitality to the market, and serialization of high-quality IP brands to stabilize market success. Audiences and high-tech industrial films have greatly enhanced the movie-watching experience. "
" Hot and Spicy" stills
"Hot and Spicy", which was released during the Spring Festival this year, has grossed 3.46 billion yuan at the domestic box office, temporarily ranking on the 2024 Chinese film annual box office list. Top of the list. At the same time, the film also went overseas, with Sony Pictures taking over global distribution. Li Ning, representative of the film’s producer, senior vice president of Xinli Media and CEO of Xinli Films, introduced the film’s promotion and distribution, “Before the first day of the Lunar New Year, Director Jia Ling did not participate in any external appearances or interviews. This is A bold strategy, we actually debuted it on the first day we met the movie audience. The audience still has a lot of expectations for the market. On the first day of the new year, the release of the first Jia Ling style trailer caused an explosion on the Internet. "The Siege of Kowloon Walled City" was released on May 1 this year, which played a big role in our subsequent box office trends. Zeng Jiyuan, representative of the film's producer and general manager of Shanghai Lianrui Pictures Co., Ltd., said when talking about the announcement that the first thing is to keep the audience's base. “Facing the challenge, our idea is to subtract. The traditional audience for action movies is male audiences, so we firmly respect the first label and the film itself, and start from the male audience.At the same time, the market is changing, audiences are iterating, and aesthetics are changing, so the means of publicity and distribution should always be on the road to innovation. Our competitors are not each other in the film industry. A large number of long videos, short videos, and even travel and mobile games are competing with us. Improving satisfaction and increasing the satisfaction of the right people for a movie is the basis for the smooth cycle of a single movie, and it is also the thinking logic for the healthy development of the film industry in the future. "
" Fengshen Part 1 " French version poster
"Fengshen Part 1" is a hit during the Spring Festival in Paris this year. Nie Borui, overseas distribution partner of Heylight Pictures, which is responsible for French distribution, said that after the audience's response to American Hollywood blockbusters Now that we are a bit bored, it makes more sense to introduce Chinese blockbusters to the world. “We chose to have a two-day release during the Chinese New Year, putting this Chinese commercial blockbuster together with “The Lord of the Rings” and “Game of Thrones.” , gave the audience good sensory stimulation, and produced trailers and video advertisements. After the good response from the French release, we decided to launch a wider distribution in the summer, such as Belgium, Africa and other 17 countries and regions, and soon to Latin America. "
Adapt to the changes of the new era and tell Chinese stories well
"Exchange sincerity with sincerity, and win respect with respect. "Fu Ruoqing, Secretary of the Party Committee and Chairman of China Film Group, Chairman and General Manager of China Film Co., Ltd., said in the "Message" session. He believes that in an era full of uncertainty, young filmmakers must learn to put themselves in the position of the audience. "We hope The 'new power' should be eclectic, not framed by old words and concepts, and not lost in the logic of 'copying popular products'. They should have a style and character that is unique to young people, not just for fame and fortune, and without prejudice. We should respect the audience and the market, protect the audience's trust in movies and the market's trust in movies, and make the connection between movies and audiences closer and closer. "
Maoyan Entertainment CEO Zheng Zhihao said that after experiencing this summer's release, he clearly felt that it is difficult to "get out of the circle" of content promotion and the audience's attention is more diverse. "In the future promotion and distribution process, we will not only have to make content that is more in line with the nature of the film. Publicity and distribution should be more important to make the audience empathize. It should leverage the society from the film itself to 'break the circle', attract audiences from different regions to enter the film one after another, and make dynamic adjustments according to the real-time feedback of the film. “In terms of audience expression and public opinion, we must first face up to the diverse expressions of the audience, and at the same time pay attention to the seriousness and complexity of public opinion. The film's creators and promoters should start from the audience's perspective, pay attention to the scale when communicating with the audience, understand different voices, and also establish equal, sincere and effective communication with celebrities and audiences in a timely manner, listen carefully to opinions, and do Provide reasonable guidance and timely adjustments. "
forum live
" data shows that in the 2024 summer season, the proportion of young audiences has rebounded for the first time since 2020, but the per capita viewing frequency has dropped from 1.85 times in the same period last year to 1.6 times. At the same time, the audience’s evaluation behavior of films is quietly changing. "Li Jie, President of Alibaba Pictures, said that ticket purchase platform data shows that this summer, the number of "reviews without purchasing tickets" has increased. "More netizens are prioritizing comments and commenting on movies before watching them. Reviewed. At the same time, the popularity of movies on Weibo and Douyin has declined, and some hot searches for movies are not closely related to the content itself. Many netizens are already discussing more information beyond the movie itself. Nowadays, various forms of content consumption are vying for users' effective attention span. Filmmakers need to maximize the unique value of film art and win over audiences with "head-turning masterpieces" with a truly cinematic feel. "
" Movies are young art. This youth does not refer to physical age, but to psychological age. It’s about artistic life, but also about the times and innovation. "As a highly respected senior practitioner in the film industry, Director Zhang Yimou said in his message, Today we are in a new era. "The new era brings new challenges and new opportunities, as well as new changes and new requirements. .All film colleagues here know that it is not easy to make a good movie. The "goodness" of a good movie is not only reflected in its artistic and social aspects, but also in the market. "
" Film is not only an art, but also an industry. We must adapt to the changes of the new era and tell Chinese stories well. This Chinese story is not only liked by you, but also by the people, and everyone must voluntarily buy tickets to enter the cinema! In this way, a virtuous cycle will be formed, and directors will get more opportunities to create, and more young people will have the opportunity to emerge, and the waves behind the Yangtze River will push the waves ahead. "Zhang Yimou said.
Zhang Yimou
"Zigui is still crying for blood in the middle of the night. I don't believe that the east wind can't call him back. " Lu Liang, deputy director of the Central Propaganda Film Bureau, said in his concluding remarks, "Through this New Power Forum, we deeply felt the changes and new situations facing the film industry, and felt the challenges and opportunities. We believe that those who have Xi Jinping's cultural thoughts Under scientific guidance, guided by the spirit of the 20th National Congress of the Communist Party of China and the reform strategy of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, the new forces of Chinese film will certainly be able to open up new paths and create new hopes. Because the most profound and powerful changes happen to every creator, this change will definitely appear in future film creations and bear fruitful results dedicated to the audience. "
"Through this New Power Forum, we also believe that movies still have irreplaceable charm, because our new power inherits the blood of film innovation and creation, and creates new movie stories, new movie types, New movie characters, new movie technologies and movie viewing styles will push Chinese movies, which have experienced nearly 120 years of ups and downs, to a more charming, moving and enlightening realm. Our sincere enthusiasm and hard work will definitely impress the audience, and let us look forward to our next reunion! " Lu Liang said.
[Recommended Domestic New Films]
China Film Group
"Only Green": Created by the original choreographer and director of the dance drama, it takes the audience into the legendary process of an 18-year-old genius boy and craftsmen working together to complete a painting that has been handed down for generations. The first time. Waves of audiences commented on "Chinese aesthetic hard-control DNA" and certified it as "the most beautiful movie of the year"
"The Days of Love with the "Haw Man"": Happy Twist Comedy Rising Stars Zuo Lingfeng, Liu Tong, and Hao Han join hands with Wanhe Tianyi Comedy. Sister Zheng He Huizi jointly created, "A love adventure that can only tell the truth"
"The Swordsman·Quyi" poster
"The Swordsman·Quyi": With the unique expression of animation, it will The artistic conception of the original novel is combined with the reader's imagination to spread the essence of Chinese knight-errant culture. Top production teams from China and Japan participate, bringing together top production teams at home and abroad to present a visual feast to the audience.
"The Lion Turns Back": "The Lion Returns" Under the "Look Back" giant rock, Ding Shan and Zhang Shasha spent an innocent childhood. However, Zhang Shasha's grades were replaced during the college entrance examination, and Ding Shan, who knew the truth, chose to hide it. Ten years later, when she returned to the small town again, she decided to go with Shasha, Fight the darkness.
"The Wandering Earth 2" (3D version): presents a "cosmic-level" wonderful limited experience to the audience. The 3D effect makes various super science fiction scenes more shocking, more detailed, and more immersive, allowing the audience to experience the senses personally.
Chinese Movies
"Happy Superman: Rescue": The fifth major movie in the "Happy Superman League" series, the film returns to the 2D style. Superman and Gallo gather urgently to jointly resist the planet's evil. Unknown threat.
"Unknown": adapted from the Korean movie "Kim vs. Kim vs. Kim", starring Yin Zheng, Huang Cailun, Zhang Yiming, and Pan Binlong, telling the story of the "Internet celebrity master" building a Kung Fu town. Hilarious story.
Huayi Brothers
"749 Bureau": Wang Junkai, Miao Miao, and Zheng Kai co-starred. It was inspired by Lu Chuan's experience working in the "749" unit after graduating from the Military Academy, and showed the ups and downs of the young man's growth. journey.
Media Asia Movies
"The Impostor" poster
"The Impostor": created by three golden teams, produced by the famous director Liu Weiqiang, written by the famous screenwriter Lin Aihua, and directed by the golden director Lee Kuan Yew. A deathbed diary reveals a mystery that has been sealed for many years. case.
"Sweeping Mouse Ridge": The latest masterpiece produced by Han Sanping and the new generation of young director Wang Jing. It is adapted from the novel of the same name by the mystery novelist Hu Yanyun. It takes ten years of dormancy and suffering just to change the truth.
Huace Pictures
"Assassination of Novelists 2": Deng Chao joins the cast, and the original team including Dong Zijian and Lei Jiayin return. Director Lu Yang once again refreshes the visual effects ceiling of domestic fantasy films and builds a contemporary oriental aesthetic universe.
"Wild Times": Starring Yi Yang Qianxi and Shu Qi, director Bi Gan will also continue his unique poetic lens and extraordinary narrative style to build a uniquely charming art world for the audience.
"Misjudgement": Directed by and starring Donnie Yen, this film revolves around an unjust, false and wrong case, and deeply explores the complex relationship between law, justice and human nature. Donnie Yen plays a prosecutor for the first time and presents a completely different screen image!
"Looking for Qin" poster
"Looking for Qin": The movie version is shocking, and the drama version is brilliant again! The original cast members such as Louis Koo, Raymond Lam, and Xuan Xuan gathered together to create a new story that injects new vitality and depth into the classic IP.
"My Friend Andre": directed by Dong Zijian and starring Liu Haoran, adapted from Shuang Xuetao's short story. Use delicate lens language to depict the subtle and profound emotions between people, and explore the meaning of friendship, family and life in silence.
iQiyi movie
"Crash": Produced by Guan Hu to protect quality, it is a comedy action film that combines confrontational sports and brotherhood. It will take you to experience an unprecedented exhilarating journey with full of "hormones" .
"A Safe Journey": A comedy story about an unreliable father, a special son, and a road trip south. Led by Qiao Shan, the all-star comedy lineup showcases all aspects of life with humor and warmth.
"Skin": Starring the famous actress Zhu Yin, she explores the power of family affection and maternal love while screaming.
"Fake Dad": Jia Bing directs for the first time and Xu Zheng produces. It brings together a group of popular comedians. The son of a famous singer and a fake singer join forces to lip-sync, starting a strange father-son journey.
"Abandoned Shame": If you want to watch a comedy during the Mid-Autumn Festival, you must see Qiao Shan + Ma Li; on September 15th, it is so funny and so refreshing!
Ali Pictures
"I wish you happiness!" ": Following "Send You a Little Red Flower", " My Sister " and "Mom! "After ", a new masterpiece in the Chinese family series. A couple in the cooling-off period of divorce was involved in a dispute over the ownership of the embryo of an elderly man who lost his only child. As a result, he gained a new understanding of himself, his marriage, and his family.
"Broken Hell" poster
"Broken Hell": a film that focuses on Hong Kong funerals and explores the issue of farewell between life and death. It is a warm and touching required course for growth. Huang Zihua and Xu Guanwen, two generations of comedians collaborate again after 32 years. The funniest people perform the most serious things.
"Body of Lies": A forensic subject that is scarce in the market. Seven new forensic doctors compete for employment offers at the Zhengxin Forensic Identification Center and are "involved" in a silent elimination game. Stage an immersive workplace "battle royale" in the movie.
"The Lost Time": Father and son work together to travel through the "multiverse" where reality and fantasy coexist, and work together to experience various styles of fantasy adventures.
Light Chasing Animation, Chinese Culture
"Liao Zhai: Lanruo Temple": The fourth part of the "Liao Zhai New Legend" series, reproduces the bizarre world of Liaozhai written by Pu Songling, and leads the audience to experience the vicissitudes of the fantasy world and the joys and sorrows of life.
Huanxi Media, Chinese Culture
"In the Name of Father": A hard-core father chases the murderer of his daughter thousands of miles away. Showing the tenacity and love in human nature, reflecting the self-protection ability of Chinese citizens in the international community and their increasing international status, it is of profound social significance and commercial value.
Emperor Pictures
"The Unknown 2": The golden creative team and the original cast reunited. Another absurd crime comedy masterpiece after "The Unknown".
Maoyan Entertainment
" Safe entry and exit ": "Life Events" director Liu Jiangjiang joins hands with powerful actors such as Xiao Yang, Ayunga, Nazha, Huang Xiaolei and others to explore the philosophy of life and death. Cherishing the moment and entering and exiting safely are the smallest and greatest wishes in life.
""Liar" likes you": Jin Chen and Sun Yang play a couple who are trying to make up for each other, and Dapeng produces a super sweet love comedy for the New Year!
"Win": A new masterpiece from "Famous" director Liu Xunzimo, with Deng Chao joining the cast, suspenseful interpretation of all living beings, high-energy twists and surprises!
"Game of Genius" poster
"Game of Genius": Peng Yuchang and Ding Yuxi are young geniuses competing against each other with high IQs, and the "game of life" with high energy and curiosity is constantly changing!
"The Untold Story": Adapted from a popular novel, it hits the sadomasochistic ceiling above your head and stabs your heart.
Lian Rui Pictures
"Paradise Tour": adapted from Zhang Jiajia's novel of the same name, a road trip with laughter and tears, the warm redemption of two souls, and finally the restoration of love and hope at the end of life.
" welcome to log in to again": "Real Person Online Script Killing" starring Alyssa Chia and Bai Ke, showing a live online trial in a confined space, and also an extreme escape between death and the truth.
"I Will Be Well": A pet-themed drama starring Zhang Zifeng and Wang Jingchun, telling a warm story about a girl Xiaoman and a stray puppy who accompany each other.
"Road to Fire": The film focuses on the theme of anti-trafficking, starring Xiao Yang and Zhao Liying, with Liu Ye as a special star. It tells the story of three people who battled wits and courage with human traffickers, successfully anti-trafficking with the cooperation of the police, and forged a deep friendship.
"Kidnapping Game": Based on the novel of the same name by Higashino Keigo, Peng Yuchang and Hu Bingqing jointly perform a "kidnapping game" in which the strategy is constantly escalating and sparks are released layer by layer.
Shangshi Culture
"A Place to Use" Poster
"A Place to Use": The Olympic bid is another realist masterpiece after " All or Nothing ", adapted based on the real experiences of overseas hostage survivors.
"Miss Wild Elephant": Realism is equipped with romantic imagination, and the bond of family ties bursts out healing sparks.
"Wild Child": A masterpiece of realistic emotion, the most touching and sincere tear thief.
"I Know My Mom": A mother and son's healing journey to get to know each other again.
"Mars Project": Fan Chengcheng x Jia Bing's new comedy combination, actually went crazy to Mars together? !
Beijing Culture
"Fengshen Part 2": The book continues from the previous chapter and tells the story of Taishi Wen Zhong leading Deng Chanyu and four generals of the Mo family to march to Xiqi. Ji Fa, with the help of Jiang Ziya and other Kunlun immortals, defeated the "Ten Demons". Defeat our homeland.
Beijing Wonderful Time
"Young Lion 2": Grassroots meets traditional martial arts, young people continue the spirit of the lion, we can all find our own vast world.
"The Lying Club": a national love comedy expression under the new playful realism, diversified style injection, multi-dimensional sensory stimulation, a love letter dedicated to young people in the new era.
"Heroes of Dunhuang" poster
"Heroes of Dunhuang": a group of fearless heroic teenagers, running for justice and glory in crisis. Use the aesthetics of the Western Regions of the Tang Dynasty to tell the bloody legendary history.
"A Bright Future": The parallel intertwined imaginary journeys of "unjust father and son" to get rich, depict the delicate life picture of the Chinese-style father-son relationship, and show the absurd, humorous and warm comedy of the collision of concepts and life spirit of the two generations of father and son.
"Twinkle, Twinkle, Twinkle": Witness the emotional changes of Chinese-style family love for thirty years in a movie, and use music and dance to evoke the love flowing in the hearts of every Chinese person.
Huaqiang Fantawild
"The Bears Restart the Future": The 11th major movie in the "The Bears Haunted " series. Bald Qiang, Xiong Da, and Xiong Er encounter Xiao Liang from the future, and travel to the future world together. On the road to save the world together.
Seven Impressions
"Eastern Island": The film will challenge the most difficult level of marine visual effects production in Chinese film history. It will not only show the huge shipwreck of the sinking of the giant ship, but also show the passionate naval battle of "a hundred armies vying for the flow", striving to bring reality to the audience. Stunning audio-visual experience.
"Reunion": The film focuses on the reorganization of marriage and family, showing deep emotional interweaving and thinking about human nature, and cleverly blending humor and sadness, love and sorrow, life and death.
"Little White Boat": Director Geng Zihan uses the female gaze to provide a new perspective for writing about youth. Through delicate and dreamy light and shadow depictions and pure and beautiful emotional expressions, he outlines the unique youth mark of a girl.
"No Problem": Father-daughter battle, mid-life crisis, the pain points of the times, and humorous absurdity constitute this Northeastern realism comedy film.
Yitong Culture
"Manslaughter 3": Golden partners Chen Sicheng and Xiao Yang return, director Gan Jianyu joins the cast, the film starts again with a new story system, a warm gathering suddenly encounters a kidnapping case, everyone is hiding secrets, and Protecting family and protecting love is an eternal theme.
Zhenledao Culture
"Become a Winner": Little people form a team to bid against the business giants, and the salted fish will turn over! It’s a brain-burning reversal within a game, and it’s so refreshing to think about it!
"Pegasus Meteor": Talents compete with "Tianfu", passionate young people attack with high energy, fight for their dreams, and never lose in the boxing ring of life!
