On August 23, the media screening of the third season of "Fight to the Top" was held in Beijing. "Fight to the Top" is an e-sports variety show jointly produced by Tencent Video and King of Glory. The Honor of Kings Star Tournament and the third season of "Fight to the Top" have

On August 23, the media screening of the third season of " to the Peak " was held in Beijing. "Fight to the Top" is an e-sports variety show jointly produced by Tencent Video and King of Glory. The Honor of Kings star competition and the third season of "Fight to the Top" have officially joined the Honor of Kings competition system. 25 new e-sports players will join 5 clubs and will be highly bound to the clubs throughout the process. The program and the audience will witness their growth stories and record them. A moment of growth for them.

screened the highlights of the program for the media on site. At the same time, the film viewing party also invited Bai Hongyu, the producer of the third season of "Fight to the Top" and the head of Tencent Online Video Seven Ounce Studio, and Yang Hui, associate professor of the School of Liberal Arts of Capital Normal University, to share their feelings about watching the film and exchange creative ideas with the audience. .

learned from the broadcast section that "Fight to the Top" created a brand new variety show narrative model of "event + reality show", which opened up new thinking and new directions for "competitive variety". In this season's program, 25 e-sports newcomers will join five e-sports clubs, Chongqing Wolves, Chengdu ag Super Play Club, Suzhou ksg, 688 Team, and Jiuzhe Team, to conduct training matches and participate in club operation day activities. Under the leadership of the Communist Party of China, a passionate new chapter will be opened. This season will also launch a new mechanism of the red and black lists. Those on the red list will enjoy the glory, while those on the black list will bear more pressure. According to the development of the schedule, the list of players on the red and black lists will also be continuously refreshed. After multiple rounds of competition, the winner of the King of Glory star competition was finally determined.

At the film screening, Bai Hongyu, the producer of the third season of "Fight to the Top" and the head of Tencent Online Video Seven Ounce Studio, introduced the upgrade of the program. He said that the program has transformed from e-sports training in the first and second seasons to the Honor of Kings star competition and the third season of "Fight to the Top". It has officially joined the Honor of Kings event system and ushered in the transition from "training" to "combat" upgrade. This change itself is also an expansion of the Honor of Kings event system. In addition to professional events, " King of Glory " also includes many popular events, such as the College Elite Cup, Internet Majors Competition, etc. After the star game is incorporated into the Honor of Kings event system, it will undoubtedly better integrate e-sports audiences with pan-entertainment fans, attract more people to understand the content of the entire e-sports ecosystem, and play a positive role in promoting e-sports.

Yang Hui, associate professor at the School of Liberal Arts of Capital Normal University, affirmed the innovation and exploration of the program. She said that in recent years, e-sports has seen an obvious upward trend, both as a sport and as a major sector in the cultural industry and gaming industry. As a very pure e-sports variety show, "Fight to the Top" shows the visibility, confrontation, intensity, and intensity of e-sports itself, and it also successfully combines variety shows and e-sports on the basis of purity. The integration of various cultural industry categories also better conveys the sports spirit of teamwork and other sports that are in line with e-sports and traditional sports.

During the media interview session after the screening, the media had in-depth exchanges with the creators on issues such as guest invitations and competition system innovation. When talking about the selection of guests, Bai Hongyu said that true love is the lowest standard. In order to resonate with more users, the strength of the guests varies but is on a certain baseline. In addition, the character relationship is an upgrade this season, and the original relationship will further benefit the reality show. Talking about the binding of players and clubs and the establishment of the red and black lists, Bai Hongyu said that it was done from the two aspects of showing personal competitive strength and strengthening collective glory, hoping to let more viewers feel the sportsmanship and team strength of e-sports. .

The program was officially launched on August 24.

Written by: Nandu reporter Fu Yuanyuan