The summer season is about to come to an end. The market continues to be sluggish and has not picked up after the Olympics. With the exception of "Catch a Baby", all major films have not reached the expected box office. Chen Sicheng can't hide his loneliness, Xu Zheng is als

The summer season is about to come to an end. The market continues to be sluggish and has not picked up after the Olympics. Except for " Catch a Baby ", all major films have not reached the expected box office.

Chen Sicheng can't hide his loneliness, Xu Zheng is also not working well, and Hu Mei's "Dream of Red Mansions: A Good Marriage" is even worse.

movie seems to be entering a strange circle.

received overwhelming publicity and praise before its release, but it was bleak after its release. Film and television dramas are facing unprecedented challenges.

In today's era, we have long said goodbye to the concept that the smell of wine is not afraid of the depth of the alley. Driven by the Internet, before the release of film and television dramas, producers will find ways to attract audiences.

The overwhelming number of warm-up videos, high-frequency social media interactions, and live broadcasts of celebrity road shows, the audience was overwhelmed.

However, the final effect is often unsatisfactory.

CCTV Entertainment published an article on this phenomenon, directly criticizing " negative negative is positive " and " Liuzhou Ji ".

"A Negative Makes a Positive" adopted a livehouse pop-up promotion model, aiming to attract young audiences through novel experiences, but in the end there was a controversy about the actors singing in a bar, which was divorced from the movie itself.

The costume drama "The Story of the Willow Boat" focuses on intimate scenes and promotes eye-catching selling points, ignoring the value and connotation of the work, and is labeled as "superficial".

Excessive marketing and deviation from marketing will not only fail to convey the charm and value of film and television dramas, but will also disgust the audience and cause harm to the film and television dramas themselves.

In this summer season, every film has been vigorously promoted and warmed up, but only "Catch a Baby" stands out.

The box office of " Silent Kill ", which has high hopes, is still at more than 1.3 billion, which is far away from " The Missing " and " All-Despite ".

The movie " Retrograde Life " directed and starring Xu Zheng was accused of "rich people playing poor people" and "consumption of suffering to beautify suffering". He wanted to copy the success of " I am not the God of Medicine ", but he has gained a lot. disappointment.

A theater manager was surprised by the box office performance of "Retrograde Life": "It stands to reason that the mood is pretty good, but now we are a little confused about the audience's preferences."

At the same time, there is also something in the words, revealing Feeling helpless.

"I find it very difficult to make movies now, because making a movie cannot satisfy everyone. Everyone's feelings are different, but if you just criticize it without watching it, it is not fair to a movie. ."

The summer box office is so unsatisfactory. Film critic Tan Fei said that the main reason is that the length of the movie has formed a conflict with the audience's consumption habits of video content.

Some people in the industry also mentioned that what is more difficult for this summer’s season is the poor review environment. Before some movies are released, audiences will discuss some negative information. The Internet is more concerned about negative content than the movie itself, and practitioners are also very concerned about it. have no choice.

In fact, many times, the negativity comes from the materials and promotional warm-up clips, excessive marketing and cool marketing, which in turn hurt the movie itself.

There are more and more voices saying "I was tricked into the cinema again by a short video" and "repay me the money for the movie ticket". Is it the audience who should reflect? Who is to blame for the cold winter in film and television?

When credit is overdrawn, when the audience's rational evaluation is defined as "black fans", when excellent actors are buried and traffic dominates the screen every day, why should the audience enter the theater?

In view of the sluggish summer season, the industry has also expressed less optimistic views on the upcoming National Day and Lunar New Year seasons.

Filmmaker Tan Fei said frankly that among the filmmakers he has met recently, including the most optimistic ones, everyone is worried about the future of movies.

In fact, whether the audience can enter the cinema, in the final analysis, the content and quality of the film have the final say.

"Grandma's Grandson " was released for 2 days, with a box office of more than 20 million. The Douban score has risen to 9.0. Many viewers gave five-star reviews and spontaneously promoted it. This kind of communication will be more powerful.

"Compared with this movie, today's domestic movies have almost no such thing as true feelings. They are full of calculations, calculating where the audience will cry and laugh. However, truth is the most moving power."

This film review, I feel Very pertinent, when movies can be modeled and digitized to the point of "manipulating" the audience's senses, will the audience still go to the theater again and again?

Just as Central Entertainment commented, "Excessive marketing cannot trap the audience, it will only trap yourself." Good content is the king.