As the summer season is about to "come to an end", two comedy variety shows, iQiyi's "The King of Comedy Stand-up Season" and Tencent Video's "Talk Show and His Friends", were launched at the same time. iQiyi and Tencent launched talk shows at the same time‍ On August

's summer season is about to "come to an end", two comedy variety shows, iQiyi's "The King of Comedy Stand-up Season" and Tencent Video's " Talk Show and His Friends ", have been launched at the same time.

iQiyi and Tencent launched talk shows at the same time　

"Talk Show and His Friends", which was launched on Tencent Video on August 20, is regarded as a competition between Tencent Video and iQiyi on the entertainment track. The program invites 51 groups of outstanding talk show actors from home and abroad to compete on the same stage. Through funny and self-deprecating jokes, they share happiness and convey a positive attitude towards life and comedy spirit.

It is worth noting that many talk show actors have returned to the public eye, but the well-known comedian Li Dan did not appear on any of the stages. "I heard that the two talk shows were very exciting, so I won't share the excitement. My live broadcast (on the 17th) was also very exciting." Li Dan also bluntly said that helping , Hulan, and others to change the script of the talk show variety show was completely redundant. For the sake of friendship, he no longer wanted to do this at all.

conversion track? Li Dan frequently topped the buyer list

At the same time, Li Dan repeatedly topped the buyer list in Xiaohongshu’s live broadcast room.

After the industry earthquake in May last year, Li Dan rarely appeared in public events and variety shows. The last time he was trending on Weibo was because he was selling manicures in a live broadcast room, and the products in the same little red cart also included Dostoyevsky's books. Li Dan himself joked that if Tuo Weng had been alive, he might not have imagined that he would be here today.

The announcement on the upper right side of his live broadcast room reads: Fully automatic canteen, everyone helps sell. Therefore, in Li Dan's case, selling goods does not occupy much space. He turned the live broadcast into a late-night radio station. Read the letters from the sisters, chat about gossip stories, and the live broadcast room where you occasionally find something to add has become an electronic pickle for Internet sisters. "Rashomon-style cheating", "My life is very ordinary, two friends in a company", "Crush is the second generation of a rich family with billions" and other famous scenes of Lee's birthday reading letters have been turned into slices and widely circulated.

Not everyone can be an emotional mentor. Judging from the current online feedback, Li Dan has been quite successful. He always gives his advice in a devilish laugh.

During the gag, Li Dan’s goods also sold well.

Xinhong data shows that in the past month, Li Dan held a total of 7 live broadcasts with goods, with an average of nearly 600,000 viewers per game and an average sales of more than 500,000 per game. Most of Li Dan's products are concentrated in the food and beverage field, which is quite consistent with Li Dan's image of loving drinking and reading. Take the hot-selling beef crisps in the live broadcast room as an example. The estimated sales volume of this product in the past 30 days is 33,300 yuan, and the sales volume of a single product exceeds 2.29 million yuan.

Capital tends to be cautious when entering the talk show industry

Li Dan was once the spokesperson of Chinese talk shows and was also a director of Xiaoguo Culture, a leading company in the industry. Li Dan still holds 4.58% of the shares of Xiaoguo Culture, but he has been downplaying his relationship with the talk show for more than a year.

As the "leader" in China's talk show industry, Xiaoguo Culture has attracted the attention of many capital tycoons in recent years, and its valuation has also increased.

Tianyancha data shows that Xiaoguo Culture has experienced 8 rounds of financing, and cmc Capital, Youzu Networks, Tiantu Investment, Nanshan Capital, etc. are the main investors of Xiaoguo Culture.

In terms of financing amount, the company’s A-round and A+-round financing amounts are around 100 million yuan. In the B round of financing, the company's valuation was as high as 3 billion yuan. After Tencent-affiliated companies invested in Xiaoguo Culture in March 2021, its valuation once exceeded 4 billion yuan.

From the perspective of the entire talk show industry, Xiaoguo Culture has been favored by capital in recent years and has always been the leader in financing. A report previously released by

Leopard Research Institute mentioned that since 2016, the capital market has continued to invest in the talk show industry. However, the growth rate of the number of investment events has shown a downward trend, the investment targets have shown a highly concentrated trend, and the development of the industry has faced a unique situation. A big, underpowered challenge.

Specifically, the period from 2016 to 2018 was the investment boom period in the talk show industry. The three leading companies, Xiaoguo Culture, Shanliren, and Beituo, received a total of 9 rounds of financing. However, between 2019 and 2021, only Xiaoguo Culture among the three leading companies successfully received three rounds of financing.

“In the context of tighter supervision in the entertainment industry, capital has become more cautious when choosing investment targets, and tends to be industry-leading companies.” The above-mentioned report from the Toubao Research Institute mentioned that Xiaoguo Culture is unique in the talk show industry. On the one hand, its program production has more advantages, and its popular variety shows have successfully unlocked traffic and wealth codes. On the other hand, Xiaoguo Culture has a mature and complete artist marketing system from selecting actors to promoting popular actors.

Source: Securities Times